Marketing your chapter (r3 2013) final -1

263 views
193 views

Published on

This presentation was delivered at PMI Region 3 in Mystic Connecticut May 31 2013. The topic of this presentation was the marketing of your PMI Chapter, lessons learned from PMI-SOC along with some tools and techniques.

Published in: Marketing, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
263
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Session Abstract
    Communicating the message of your Chapter is incredibly important and if you are responsible to deliver that message you need to understand what impact you can expect to have on that message. Too often however this role is expected to "fill in the blanks" when it comes to chapter marketing messages so it is important to examine your role and clearly define what impact you can expect to make and what expectations you need to have of your fellow volunteers.
  • Session Abstract
    Communicating the message of your Chapter is incredibly important and if you are responsible to deliver that message you need to understand what impact you can expect to have on that message. Too often however this role is expected to "fill in the blanks" when it comes to chapter marketing messages so it is important to examine your role and clearly define what impact you can expect to make.
    Presentation Abstract
    Sharing lessons learned
    - How to add value to communication
    - What are the processes
    - What challenges can you resolve and what should be resisted?
    - Create/promoite new communication channels (SOC Weekly Scope; Social Media)
  • To assist the other volunteer must supply their end of the message
  • Session Abstract
    Communicating the message of your Chapter is incredibly important and if you are responsible to deliver that message you need to understand what impact you can expect to have on that message. Too often however this role is expected to "fill in the blanks" when it comes to chapter marketing messages so it is important to examine your role and clearly define what impact you can expect to make.
    Presentation Abstract
    Sharing lessons learned
    - How to add value to communication
    - What are the processes
    - What challenges can you resolve and what should be resisted?
    - Create/promoite new communication channels (SOC Weekly Scope; Social Media)
  • Marketing your chapter (r3 2013) final -1

    1. 1. Marketing your Chapter: Navigating the vision and expectations For: Region 3 Conference May 31 to June 2, 2013; Mystic, CT 1
    2. 2. The Role of Marketing/Communications? • Marketing does not decide WHAT to communicate • Marketing does not decide WHEN to communicate • Marketing does not decide WHO is the target • Marketing does not decide WHY to communicate • Marketing does decide HOW to communicate – Email; social media; web site; other – Branding – Consulting role; how to craft the message for the media 2
    3. 3. How to Communicate. • Planning (managing) the message – What do you want to say? – Who is your audience? – When must it be published? – Why is this message important? • Coordinate the message – Multiple channels – Web-site; eBlast; Social Media; Traditional Media • Schedule the message – People will read messages they expect to receive 3
    4. 4. How to Communicate. • Planning (managing) the message – What do you want to say? – Who is your audience? – When must it be published? – Why is this message important? • Coordinate the message – Multiple channels – Web-site; eBlast; Social Media; Traditional Media • Schedule the message – People will read messages they expect to receive 4
    5. 5. Managing (Planning) the message • Manage the content of Chapter Communications – Assist with editorial tasks • Manage the medium of the Chapters communications – Email; Web Site; Social Media; other • Facilitate better communication from other Portfolios – Consult on Chapter Branding – Consult on presentation of message • Manage operational requirements – Regular messages; standard updates 5
    6. 6. What are the processes? • Communicate expectations – Brand Standards – Content submission deadlines • Organize operational cooperative committees – Professional Development has to communicate events – Volunteer Management has to communicate postings – Sponsorship has to market our Chapter • Distribution of content via various media – Email; Web site; Social Networking; other 6
    7. 7. PMI-SOC Web Site (Example) Break down types of Communication 1.Top of mind 2.On-going 3.Event (Time) driven 4.Sponsorship 5.Support Services (Social Media) 6.Brand 7
    8. 8. PMI-SOC Web Site (Example) Break down types of Communication 1.Top of mind 2.On-going 3.Event (Time) driven 4.Sponsorship 5.Support Services (Social Media) 6.Brand 8
    9. 9. PMI-SOC Web Site (Example) Break down types of Communication 1.Top of mind 2.On-going 3.Event (Time) driven 4.Sponsorship 5.Support Services (Social Media) 6.Brand 9
    10. 10. PMI-SOC Web Site (Example) Break down types of Communication 1.Top of mind 2.On-going 3.Event (Time) driven 4.Sponsorship 5.Support Services (Social Media) 6.Brand 10
    11. 11. PMI-SOC Web Site (Example) Break down types of Communication 1.Top of mind 2.On-going 3.Event (Time) driven 4.Sponsorship 5.Support Services (Social Media) 6.Brand 11
    12. 12. PMI-SOC Web Site (Example) Break down types of Communication 1.Top of mind 2.On-going 3.Event (Time) driven 4.Sponsorship 5.Support Services (Social Media) 6.Brand 12
    13. 13. PMI-SOC Web Site (Example) Break down types of Communication 1.Top of mind 2.On-going 3.Event (Time) driven 4.Sponsorship 5.Support Services (Social Media) 6.Brand 13
    14. 14. How to Communicate. • Planning (managing) the message – What do you want to say? – Who is your audience? – When must it be published? – Why is this message important? • Coordinate the message – Multiple channels – Web-site; eBlast; Social Media; Traditional Media • Schedule the message – People will read messages they expect to receive 14
    15. 15. Coordinate the message • Web Site • SOC Weekly Scope • Twitter; LinkedIn • Newsletter • Local publications; newspapers • Facebook; YouTube • Smart Phone App – Future: PMI Global has app available – We are evaluating the potential of this solution 15
    16. 16. PMI-SOC Weekly Scope (Example) Coordinate and Schedule the message •Weekly Scope published weekly •Has Top of mind messages •Has Events •Has Social Media links •Has Chapter Branding 16
    17. 17. PMI-SOC LinkedIn Forum (Example) Coordinate and Schedule the message •Promotes Top of mind messages •Promotes Events •Links back to web-site •Has Chapter Branding •Works best when coordinated with other Chapter messages • Weekly Scope • Web-site 17
    18. 18. How to Communicate. • Planning (managing) the message – What do you want to say? – Who is your audience? – When must it be published? – Why is this message important? • Coordinate the message – Multiple channels – Web-site; eBlast; Social Media; Traditional Media • Schedule the message – People will read messages they expect to receive 18
    19. 19. Scheduling the message • Have a regular distribution schedule – Your message will be read if your audience is expecting it. • Example: PMI-SOC Weekly Scope – Published every week (of course) • Others? – Have your say. 19
    20. 20. Most Importantly! • Don’t try to do everything! • What is your role? – Allow others to play their role 20
    21. 21. Questions? 21

    ×