Get a fully functional marketing department for a fraction of the cost!

1. JPE Inc. Consulting
VIRTUAL MARKETING ON-DEMAND
YOUR KEY TO MARKET
PENETRATION
AND REVENUE
ACCELERATION

2. AGENDA
WHO IS JPE INC. CONSULTING?
THE GREAT CHALLENGE OF GETTING FROM WHERE
YOU ARE TO WHERE YOU WANT TO BE
THE UNIQUE ADVANTAGES OF VIRTUAL MARKETING ON
DEMAND (VMOD)
( )
HOW VMOD WORKS WITH JPE
SUMMARY
JPE Inc. Consulting
www.jpeincconsulting.com

3. WHO IS JPE?
A CREATIVE MARKETING SERVICES, BUSINESS MODELING, AND
CONSULTING FIRM FOR IT COMPANIES, FOCUSING ON START-
UPS, EARLY-STAGE, AND GROWTH COMPANIES
WE HELP DEFINE AND REFINE VISION, VALUE PROPOSITIONS, GO-
TO-MARKET STRATEGIES, AND THEN PLAN AND EXECUTE THEM
DECADES OF HANDS-ON IT MARKETING EXPERTISE
HUNDREDS OF MILLIONS OF DOLLARS OF REVENUE
ACCOMPLISHMENT OF BEHALF OF ORGANIZATIONS WE'VE SERVED
OUR UNIQUE VALUE PROPOSITION:
Providing VMOD with Catalytic Creativity
JPE Inc. Consulting
www.jpeincconsulting.com

4. WHAT IS VMOD?
VIRTUAL MARKETING ON-DEMAND
Contract Professional Services for all Key Marketing &
Business Development Functions
Your flexible “Virtual Marketing Department”
Providing both Planning and Execution
Fractional Resource Efficiency
No money wasted on fulltime staff for infrequent or short-term needs
short term
Only pay for what you really need, when you need it
Scale marketing resources up or down, as needed, On-Demand
No skill set, tools, quantity of personell, or process
limitations from your own In-House Resources
JPE’s own Experts & the JPE Resource Network
p
JPE Inc. Consulting
www.jpeincconsulting.com

5. WHAT IS CATALYTIC CREATIVITY?
JPE Inc. Consulting
www.jpeincconsulting.com

6. THE POWER OF
CATALYTIC CREATIVITY
A FEW EXAMPLES:
It is what took a struggling networking company from negligible revenues to
over $50 million in two years
It is what took a public software company suffering $2 million/quarter losses,
and a stock price below $2.00 a share—to achieving a cash-low positive status
and a stock price over $16.00 a share—in only six months
It's what built a pipeline of over $20 million, with $5 million in recognized
revenues in six months
It's what generated a seven-figure software deal from scratch in only 60 days
It's what many clients have used to completely revamp their messaging and
branding, defining their true value proposition—resulting in revitalized market
momentum and gaining competitive advantages
It's what many, many start-ups and early stage companies have used to develop
their business models, business plans, presentations, and funding documents
to raise millions and millions of Private Equity and VC dollars needed to go to
market
JPE Inc. Consulting
www.jpeincconsulting.com

7. POINT A: WHERE ARE YOU?
NEW START-UP
Pre-Revenue, No Detailed Marketing Plan,
No Effective Collaterals, Little-to-No Web
Presence and Small Marketing Budget
EARLY-STAGE COMPANY
Prototype/Beta stage/First Release, Ready
P t t /B t t /Fi t R l R d
to Go-To-Market or already have Early-
Adopter Clients, Small Web Presence,
Primitive Collaterals, Small Sales Force
GROWTH COMPANY
Product(s)/Service(s) Released Small
Released,
Client Base, Small Market Visibility,
Incumbent Competition, Ready to Ramp
Revenues
JPE Inc. Consulting
www.jpeincconsulting.com

8. PAIN POINTS / OBSTACLES
LACK OF MARKET TRACTION?
Low Market Visibility
Weak/Inconsistent Revenues
NO STRONG COMPETITIVE
DIFFERENTIATION? CLIFF
Can’t Compete on a Level Playing
Field
Fi ld against Incumbents
i I b
NEAR-EMPTY PIPELINE?
No Productive Market Penetration /
Adoption
NEGATIVE CASH-FLOW?
High Burn Rate
Rapidly Running out of limited
“Funding Runway” before making it
to Cash Flow Positive
Cash-Flow
JPE Inc. Consulting
www.jpeincconsulting.com

9. POINT B: TO ACHIEVE SUSTAINED
GROWTH, YOU NEED…
A WELL-THOUGHT-OUT STRATEGIC VISION &
MARKETING PLAN
Detailed Target Market & Competitive Analysis SUCCESS
A Compelling Value Proposition Articulated as
Practical Business Solutions
Effective Lead Generation, Qualification, and
Competitive Displacement Campaigns
Market Visibility and Acclaim
CLIFF
World-Class Sales Engagement Tools
Presentations Leave Behinds White Papers Case
Presentations, Leave-Behinds, Papers,
Studies, References, Data Sheets, Executive
Summaries, Brochures, etc.
THE SKILLED RESOURCES NECESSARY TO
EXECUTE YOUR PLAN
THE “BIG IDEA” FAILURE
JPE Inc. Consulting
www.jpeincconsulting.com

10. THE BIG IDEA
DISRUPTIVE TECHNOLOGY
Causing Behavioral Paradigm Shifts in the
Status Quo Target Market
g
Obsoleting the Competition
INNOVATION
Not “Me Too” or just “New & Improved”
DEFINING NEW MARKET NICHES
Telling a New Story
Changing the Ground Rules of the Game
Shaping the Argument to Your Advantage
JPE Inc. Consulting
www.jpeincconsulting.com

11. BIG IDEA$ EXAMPLE$
Old Idea New Idea
Application Service Provider Software as a Service (SaaS)
(ASP)
Web Hosting, Co‐Location,
g Cloud Computing
p g
Remote Data Center
140 Char. Message Telecom Text Messaging / SMS
Sideband Control Channel
Sideband Control Channel
(wasted bandwidth)
Driveway Oil Cleaner Kitty Litter
Blood Pressure Medication Viagra
JPE Inc. Consulting
www.jpeincconsulting.com

12. GETTING FROM A TO B
YOU NEED: YOUR JOURNEY OPTIONS:
The Right People Madison Avenue Option
Creative Visionaries and Top PR Firm
Strategic Planners Top Ad/Creative Agency
Experienced Tactical Multimillion Dollar Advertising
Managers and Campaign Budget
Talented Functional The In-House Option
Implementers
Hire completely functional
Effective Processes marketing staff
Market Penetration Strategy Develop all your own
Campaign Development and
p g p processes
p
Execution Build or Buy all of your own
Sales Engagement Process Tools
Pipeline Management Think up your own Big Idea
Best Tools Virtual Marketing On
Software, Hardware Demand (VMOD)
Networking and Contract for some, most, or
Communication all of your Marketing Needs
A Big Idea
JPE Inc. Consulting
www.jpeincconsulting.com

13. TYPICAL YOUNG COMPANY
MARKETING DEPARTMENT
Role
l Annual Salary
lS l Monthly Burn with
hl ih
In‐House Benefits
Option VP of Marketing $150,000 $14,375
Market Researcher $50,000 $4,791
Webmaster $80,000 $7,666
PR Manager $45,000 $4,312
Trade Show Coord. $40,000 $3,833
Product Manager
Product Manager $60,000
$60 000 $5,750
$5 750
Content Writer $50,000 $4,791
Marketing Support $30,000 $2,875
TOTAL $505,000 $48,393
REAL TOTAL/Year $580,716
JPE Inc. Consulting (with ben.)
www.jpeincconsulting.com

14. TYPICAL MARKETING DEPARTMENT
PRODUCTIVITY ANALYSIS
8 FULLTIME PERSONNEL (FROM PREVIOUS CHART)
Available Hours = 40 hrs/week/person
x 4 weeks/mo. = 160 hrs/mo./person
x 8 people = 1 280 man hours/month
1,280
x 12 months = 15,360 hours/yr.
Fixed Cost/mo. = $48,393
x 12 months = $580,716 / yr.
, y
HOWEVER – AVERAGE HOURS REQUIRED FOR YOUNG COMPANY
MARKETING PHASES
St t U – E t bli hi Corporate Identity
Start-Up Establishing C t Id tit
20 hrs/mo. For 3 mo., or 60 hours total
Early Stage – Go-to-Market
80 hrs/mo., for 6 mo., or 480 hours total.
Growth – Competitive Superiority
160 hrs/mo., for 12 mo., or 1,920 hours total.
SEE THE DISPARITY THERE BETWEEN NEED AND COST?
JPE Inc. Consulting
www.jpeincconsulting.com

15. VMOD COST STRUCTURE
INDIVIDUAL SERVICES
T&M or Fixed Fee (per quote); or
PACKAGED SOLUTION SERVICES
Package VMOD for Start‐Ups VMOD for Early‐Stage Companies VMOD for Growth Companies
Objective Corporate Identity Package Go‐To‐Market Package Competitive Superiority Package
JPE Avg. Resources Assigned
(not dedicated resources, but
1 4 8
shared multiple resources)
JPE Committed Minimum of
JPE Committed Minimum of
Billable Hours Delivered/Mo. 20 80 160
Fixed Monthly Fee $2,500 $9,000 $17,500
Your Minimum Commitment 3 months 6 months 1 Year
Aggregate $7,500 $54,000 $210,000
JPE Inc. Consulting
www.jpeincconsulting.com

16. IN-HOUSE VS. VMOD
$60,000
$50,000
$40,000
$30,000
Monthly In‐House
VMOD
Expense
$20,000
$10,000
,
$‐
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
Start‐Up Early‐Stage Growth
JPE Inc. Consulting
www.jpeincconsulting.com

17. OPTIONS COST ANALYSIS
MADISON AVE. – CAN’T AFFORD
Multimillion Dollar Expense
Not Practical for most Early Stage Companies
y g p
IN HOUSE OPTION – PAYING TOO MUCH
Typical Route – Hire Discrete Roles for each Function, even if not
Function
fully utilized
Eight (8) Person Department
A $600K/
Approx. $600K/yr. or more
VMOD OPTION – SAVING UP TO 2/3
Fractional Use of 3rd P t Resources
F ti lU f d Party R
Equivalent Productivity to 8 person Department
Only $210K/yr.
JPE Inc. Consulting
www.jpeincconsulting.com

18. VMOD FOR START-UPS
CORPORATE IDENTITY AND PRESENCE MORE…
Logo and Letterhead Design
20 HOURS / MO. FOR 3 MONTHS Business Card Design
$2,500
$2 500 / MO., OR $7 500 TOTAL
$7,500 Corporate PPT Theme Design &
g
Templates
New Client Engagement Assessment (a Website Design (Theme and up to 20
$2,500 value by itself) pages)
Includes MS Project Plan Website Content Creation and
Maintenance
Branding Development (Corporate and
Product/Service) Flash Development for Web
Value Proposition and Market Product/Service Data Sheets (1-2 page)
Differentiation Definition
P d t/S i S l ti P fil (2 5
Product/Service Solution Profiles (2-5
Pricing Strategy & Pricing Tool pages)
Creation
Product/Service PPTs (Up to 25 slides)
Revenue Plan
New Article Authoring
Corporate Executive Summary
(Printing not included) Promotional Items Design (Items sold
separately)
Corporate Background Paper (Printing
not included) White Paper Authoring
Corporate Brochure (4-Color) (Printing Twitter Account
not included) Target Market Analysis
10 Slide Corporate PPT

19. VMOD FOR EARLY-STAGE CO.
GO-TO-MARKET SERVICES MORE…
80 HOURS / MO. FOR 6 MONTHS Publishing a Company Newsletter
$9,000 / MO., OR $54,000 TOTAL Performing a Competitive Analysis
Building Prospect Database
INCLUDES ALL START-UPS SERVICES PLUS
Proposal/RFP Support
Planning and Execution of
Product/Service Launch Campaigns Pipeline Management/CRM
(service only, materials extra)
Trade Show Booth Design (Materials
Campaign Monitoring and Analytics not included)
A series of Market Penetration Trade Show Support (Travel &
Campaigns (service only, materials Materials not included)
extra)
Sponsored Events (Travel & Materials
Lead Generation & Qualification not included)
Campaigns (service only, materials
extra) Client Case Studies
Press Releases Project Cards/Database
Ad Campaign Planning, Budgeting, Ad
Buys (Ad Costs Separate)

20. VMOD FOR GROWTH COMPANIES
COMPETITIVE SUPERIORITY INCLUDES ALL SERVICES IN THE
PACKAGE START-UP AND EARLY STAGE
PACKAGES, PLUS:
160 HOURS / MO. FOR 1 YEAR
SEO Optimization for the website
$17,500 / MO., OR $210,000 TOTAL
Video Production
Planning and Execution of regularly
g g y
scheduled targeted Competitive
Displacement Campaigns
Annual Report (Publishing extra)
Investor Business Plan for Funding
Investor Executive Summary
Investor Private Placement
Memorandum (PPM) Preparation
Support
Investor PPT

21. VMOD FROM JPE
STEP 1 – FREE INITIAL CONSULTATION
STEP 2 – NEW CLIENT ENGAGEMENT
ASSESSMENT
Gap Analysis and Marketing Plan
Assessment Review
STEP 3 – CUSTOM PROJECT SCOPING,
STANDARD SOLUTION PACKAGE, OR CUSTOM
PACKAGE PLAN
STEP 4 – EXECUTION AND DELIVERABLES
Project Mgmt. & Quality Assurance
Collaboration & Communication
STEP 5 – REPORTING & INVOICING
Monthly
Monthl Reports
Fixed Fee or T&M Billing
JPE Inc. Consulting
www.jpeincconsulting.com

22. SUMMARY
VMOD REPRESENTS
As Much or as Little of the People, Processes, Tools, and Vision You Need to Get
to the Next Level
The Most Cost-Effective Marketing Solution for Your Current Stage of Business
Development
Less Marketing Dollars spent on Personnel and More Dollars Focused on Actual
Marketing Campaigns and Initiatives
JPE REPRESENTS
The Detailed Planning and Process Development You Need
Instant Organizational Maturity and Ability to Execute Now
Vast Expertise, Accomplishment & Immediate Productivity
No Hiring, Training, and Managing a Full In-House Marketing Team Required
Catalytic Creativity to Help You Discover Your “Big Idea”
JPE Inc. Consulting
www.jpeincconsulting.com

23. CONTACT
JPE INC. CONSULTING
www.jpeincconsulting.com
info@jpeincconsulting.com
Offi
Office: 239 247 3213
239.247.3213
Fax: 239.542.0080
239 542 0080
JPE Inc. Consulting
www.jpeincconsulting.com