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POS Advice Mobile Optimizers

POS Advice Mobile Optimizers



POS Advice Mobile Website Optimizers - Your Customers are Mobile, Is Your Website? Make sure at www.POS-Advice.com/mobile/

POS Advice Mobile Website Optimizers - Your Customers are Mobile, Is Your Website? Make sure at www.POS-Advice.com/mobile/



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  • Blackberry is most widely-used at 42%, and the iPhone 31%, and Android at 12%.

POS Advice Mobile Optimizers POS Advice Mobile Optimizers Presentation Transcript

  • WHY DOES YOUR LOCAL BUSINESS NEED A MOBILE OPTIMIZED WEBSITE? Nov. 9, 2013 Here’s W Your Customers Are Mobile! Because
  • How Do Customers See Your Site ARE YOU A BEFORE OR AN AFTER?
  • The Mobile Revolution is NOW  More then a third of U.S. Adults own a smart phone.  95% of smartphone owners search locally  Customer attention span is only 7 sec. long
  • Engagement is on the Rise MOBILE WEB 34% of Americans access the web on their mobile device. (eMarketer) TRIPLE DIGIT GROWTH rate in usage. (Quantcast)
  • Mobile Coupons are Booming MOBILE COUPONS Greater than 10x user growth in 2010 with triple digit increases in 2011 & 2012 in North America. (Yankee Group)
  • Mobile Offers & Loyalty are a MUST  Offer free gifts, discounts, incentives, and  reminders with our Mobile Coupon Platform Create a campaign, broadcast it, and experience an immediate increase in traffic! Mobile coupons are a great way to: Sample • • • • Have immediate impact on your brand Eliminate printing and mailing costs Track redemption rates Minimize investment in your POS set-up
  • Mobile is Immediate 37% 55% 44% 18-24 YR OLDS 18-24 YR OLDS MOBILE USERS checked their mobile in the last five minutes. checked their mobile in the last fifteen minutes. checked their mobile in the last thirty minutes. Source: InsightExpress
  • Mobile Shoppers Are Buyers The Mobile Purchase Process turns eyeballs into immediate buyers AWARENESS • Mobile Web • Mobile Advertising • SMS Contesting CONSIDERATION PREFERENCE PURCHASE • Mobile Web • Mobile Web • Mobile Web • Mobile Updates • SMS Coupon or • Mobile Coupon Incentives and Updates opt-in • Mobile Apps • Mobile Apps • mCommerce LOYALTY • • • • • Mobile Web SMS updates Coupons (Web & SMS) Mobile Apps Polling and Voting You get valuable data at each step along the path enabling ROI reporting and optimization feedback
  • The Big Picture CONVERSIONS AWARENESS DR CAMPAIGN BRAND CAMPAIGN Tailor Mobile Marketing for Lead Generation Tailor Mobile Marketing for Campaign Recall TOOLS/TACTICS DATA AVAILABLE TOOLS/TACTICS DATA AVAILABLE SMS response from offline media (print, TV, etc.) SMS: Phone #, carrier, referring source Mobile Web advertising Mobile Web: Impressions, clicks, referr ing sources SMS Contesting Mobile Web: Location, device type. Must ask for personally identifiable info. In-app advertising Sponsored apps In-app: Impressions, engagement , clicks.
  • Customer Acquisition  Allows companies to engage users and capture information on location  Drive traffic through QR codes, SMS links, email, Facebook and Twitter  Provides an instant and secure contact capture form to acquire new customers anytime, anywhere
  • mCommerce – Mobile Sales On-the-Go  Gives your customer the ability to purchase instantly and order in advance, a must have for restaurants!  Combines: 1. ease of purchase 2. location-awareness 3. ready access to information  Mobile commerce will surpass eCommerce  A must have for ticket-based events and retail  Accessible via social media, SMS and QR codes Use these tools to drive customers to your local business while increasing order size and loyalty.
  • QR Codes  A QR code is only as good as it’s landing page…  SMART QR Codes: • • • • • • • Point to mobile optimized landing pages Grab attention Help spread mobile coupons Build lists of mobile phone users Run better marketing metrics Easily share mobile media (photos/videos) Achieve marketing objectives!
  • Text Message (SMS) Marketing  Bulk SMS Blast: Send and receive bulk/individual SMS messages via our easy-to-use web based software and direct carrier connection.  Mobile Keywords: Text “yourword" to 12345 – provide on-demand rewards, coupons, links to mobile sites and loyalty program opt-ins.  Online and Mobile Sign-up Forms: Customers can easily enter their contact info on your website and get added to your SMS lists.  Mobile Voting: Create all types of fun and engaging SMS votes/polls.
  • SMS for Direct Response  SMS-backed mobile loyalty programs tie in with email and direct-mail programs  Include a URL in the SMS message to link back to the mobile web for further engagement, data capture, and conversion.  In retail, SMS is becoming the best tool for CRM and loyalty efforts.  Use SMS for:  store alerts  news updates  coupons  reminders
  • Near Field Communications (NFC)  Allows for simplified transactions, data exchange, and wireless connections between two devices in close proximity  Active vs. PASSIVE – NFC will be driven by marketing, not payments  NFC stickers, SmartPosters
  • Over 30 features
  • Mobile Must Haves Contact Information Content Download Data Collection Mobile Commerce Product Database Geolocation Social Networking Contest Entry
  • Mobile Website Optimization Our mobile sites live in harmony with existing websites We convert your existing website into a mobile friendly version, compatible with nearly all smartphones and fully compliant with your brand. Don’t have a website? No problem, we can create one for you! Our system auto-detects traffic from mobile devices and redirects to your mobile-friendly version
  • Platform Benefits     Turnkey: easy, quick and inexpensive way to go mobile Proven: our platform powers over 50,000 mobile websites Scalable: always up-to-date, redundant, flexible and secure Integrated: powerful CMS integrates with any existing website Our platform is Compatible with more than 98% of mobile traffic!
  • POS Advice Your Mobile Expert POS Advice is a full-service mobile expert specializing in innovative and engaging mobile communication programs, promotions and campaigns Mobile Web Apps QR Codes Mobile Location Analytics Text Message Marketing Social Media Management Mobile SEO & Mobile Advertising
  • Mobile is NOW Contact us for your Mobile Optimized Website! Bob Frazier (561) 951-7760 Bob@POS-Advice.com www.POS-Advice.com/Mobile/