Loyalty system retail rewards 2010


Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Loyalty system retail rewards 2010

  1. 1. IntroducingRetail Rewards www.retailrewards.co.uk
  2. 2. Your own Advantage CardUp and running in 10 Days from proof acceptance or even earlier in emergencies! You can design your own card with your logo pictures and images. The limit is your imagination.
  3. 3. SHOP LOCAL
  4. 4. Small Convenience Stores
  5. 5. RETAIL LOYALTY MARKETS• Our simple system is aimed at the smaller retailer either in a high street, corner shop, garage forecourt or wine shop outlet.• Londis, Cost Cutter, Newsagents, Wine Shops, Garage Forecourts, Butchers.• Our aim is to help smaller shops stay competitive with their own ‘Club Card’ and keep local people ‘Shopping Local’
  6. 6. Loyalty Membership Card• Given to Customers as a membership/loyalty/Gift card to incentivise returning to your store.• There can be up to 3 different levels of card to allow Gold, Silver & bronze memberships.• Members can ‘log’ into the Store and gain points each time they shop with you.• Shopping times of can be recorded and downloaded to software to show frequency of visits.• The Card can also be used as a Gift Card given to Friends and Family which in turn can be used as a loyalty card.• Ad hoc points can be given at any time.
  7. 7. 5 Times as much to get a new customer than keep an existing one• Every business should have a customer loyalty program.• Why?• Because it costs five times as much money to find a new customer than it does to get a current customer to come back and do business with you.• 5 times the amount!• That alone is enough reason to have a customer loyalty program.
  8. 8. ELECTRONIC GIFT CARDThe cards we provide are chip cards whichcontain a ‘Points Purse’ and a ‘Gift Purse’ the Giftpurse can be added to at anytime and can bereused. If cards are given to friends and familythe card automatically turns into a points loyaltycard as the Gift cash is spent.Gift denominations are determined by the SalonManager and can be audited. 1. XMAS CARD 2. SAVINGS CARD 3. GIFT CARD 4. Credit returns Card
  9. 9. Creating the Gift CardUsing the Managers card the gift cash is added to the card in seconds. Every time the card is inserted into the terminal the available cash is shown on the terminals screen.The Gift card can be used as whole or part payment in the salon for services or product.
  10. 10. Points or Minutes• The card can be set up to gain Loyalty Points i.e. 5 points = £ 1.00 spend• This can be changed at any time to introduce promotion days or demo days.• Instead of using Points you can use the card to build up time in the salon/spa i.e. you can gain 5 Minutes for every £ 10.00 spent etc. This is easily changed by the manager as required. The minutes can be collected for free beauty spa sessions etc.
  11. 11. How are points gained• 5 Points for every £1.00 spent (suggested)• Up selling at sign up time - 50 points for sign up of form - 3 VIP levels - Bronze (Single) - Silver (Double), - Gold (Triple). - Extra Bonus Points - Product purchases
  12. 12. Examples of how points can be exchanged• £1.00 Wine Voucher 100 Points• Car Wash Voucher– 250 Points• £5.00 of tokens - 500 Points• £10.00 of Tokens - 1000 Points• Bottle of Whisky 2000 Points• Case of Wine 3000 Points• Purchase of product – see catalogThese are examples of Points you can use to purchase drinks or further tokens.
  13. 13. Building Customer Loyalty• Loyalty Card helps guarantee your Customer returns for further plays.• Affiliate Partners who will recognise the Platinum Card. Travel Agents, Restaurants, Hotels, etc• Sending out Statement of account with special offers etc• SMS and Emailing Customers• Use the card as XMAS or SAVINGS club
  14. 14. Preserving your Business• Adding loyalty points cards to your business keeps your cash flow in your business and not your competitors• Offering Gift Card facility and Loyalty points gives added value to the card• When staff members leave they would find it harder to take away your clients because they cannot use your loyalty card anywhere else.• No need to give out discounts thus again preserving your business cash flow.
  15. 15. Sending Out StatementsDear Mrs Cuthbertson,We are pleased to let you know that you have 2450 points on yourSmart Account and we would be pleased to see you at our BankHoliday opening day where you would be able to redeem your pointstowards products in our gift collection. You would of course be able togain even more points by taking advantage of our special offersdetailed below.Beauty Selection Face Pack Skin Treatment Massage 1000 Points 2,500 points 5,000 points 5,000 points
  16. 16. Example Gift Collection Skin Care Products 500 Face Pack 750 points Massage 1500 Points Gift Cards from 500 Points FlipFlops 1500 PointsSkin Tone 2500 points Ladies Bag 5700 Points Ladies Scarf 5700 Points Make up set 1000 points
  17. 17. What If? We could provide a solution which:-• Allowed you to improve retention• Up sell to regular Customers• Help get off the discount trap• Increase top line profits by at least 15%• Offer your customers a unique Card
  18. 18. Loyalty in a BoxUnique and Powerful Hand Held Loyalty System Hand held Unit Desktop with Audit Trail
  19. 19. SMART REWARDS Loyalty in a Box• LOYALTY IN A BOX enables Retailers to launch their own Loyalty System, with the capabilities of the famous branded Loyalty Schemes, but at a fraction of the cost and with greater simplicity.
  20. 20. Running the System from your Laptop or PC This versatile reader can be fitted to any Laptop or PC and comes with utility loyalty software which will enable points to be written straight onto the card. Pending points can also be created in advance of card presentation.LOYALTY MANAGER SOFTWAREThe loyalty Manager softwareenables you to operate the systemdirectly from your PC and includes aUSB reader/writer.
  21. 21. HOW DOES IT WORKPoints Award Your valued customers are allocated Loyalty Cards which can be branded with your Logo or with one of our unique designs. These Cards are used for storing Loyalty Points which are earned for every transaction made in your store. The Loyalty Card acts as a constant reminder of your brand, inducing customers to return more frequently and increasing expenditure.
  22. 22. What Do I needWe provide you with everything that youneed for your Loyalty scheme, from theLoyalty Terminal and Cards through to thepoint of sale marketing and optional PCSoftware.
  23. 23. What is Included• Hand Held or Desk top Smart Card Terminal• Plastic Customer Smart Cards• RTB Certificate• Rechargeable battery and Cradle• Managers and Clerk Cards• System Marketing Booklet• System training and instruction Manual
  24. 24. YOUR FIRST STEPS• In the first instance you should decide what you want to call your schemei.e. ‘Gift Shop’ Loyalty Card Privilege Card Advantage Card Priority Card Gift Rewards Gold Club Platinum Card Club Card
  25. 25. Sending us your LOGO• Once you have decided on your Scheme name you should send us your company LOGO or a picture of your shop or scheme design.• You can send this by Email or by post• Once we receive the information we will provide you with a PROOF CARD for you to approve or make amendments.
  26. 26. YOUR LOGO and IDENTITY• Your logo will be used on the cards and in any point of sale literature we prepare for you. i.e Scheme application forms etc.
  27. 27. Proof Accepted what Next• Once you have approved your card we can produce the smart cards for your scheme.• Normally at this point we take payment for the system either by cheque or Credit card.• At anytime you are free to visit us in Beverley to discuss the scheme and have hands on to the equipment before purchase.
  28. 28. Once Payment has Cleared• Your Cards and Terminal will be despatched by overnight courier.• Once your cards arrive you can commence using the system immediately• The system will be programmed with your chosen scheme which you can of course change at any time.
  29. 29. SCHEME OPTIONS and SuggestionsIn the first instance we recommend using the 5% system. This option is set up as follows:-For every £1.00 spent you award 5 pointsi.e. £50 = 250 Points £75 = 375 Points £100 = 500 Points
  30. 30. After the TransactionOnce the transaction is completed thepoints are written to the smart chip and thecustomer is given back the Smart Card.The customer can verify how many pointsthere are on the card at any time during orafter the transaction by simply insertingthe card.
  31. 31. Redeeming the points At some point the customer may wish to ‘CASH IN’ his points towards purchases.The redemption value should be initially set as follows:- 100 Points = £ 1.00 500 Points = £ 5.00 1000 Points = £ 10.00 2000 Points = £ 20.00
  32. 32. TAKING POINTS OFF THE CARDThe terminal has the option to take points off the card using the ‘Subtract Points’ option.You can either hand over a Gift Voucher to the value of the points or simply deduct the value from the transaction.
  33. 33. EFFECT OF RedeemingCustomer has spent £ 100 to achieve a £5gift voucher.That £5 will now need to be spent back inthe centre on goods or sevices you sell.The effect cost to you for this transactionwill be less than £ 2.50 based on Cost ofsales.
  34. 34. Cost to you if Discount usedIf the same transaction had been madeusing the discount structure that costwould be £ 100 X 10% = £10.00The £10.00 leaves your shop with noguarantee of it being spent with you in thefuture. Therefore the saving to your cashflow using the loyalty Solution is £7.50 orbased on a turnover of £ 10,000 per weekthe saving is £ 750.00 per week
  35. 35. CUSTOMER RETENTIONThe customer having purchased from your shopwill leave with not only the goods but also apersonalised loyalty card with ‘Points’ gainedfrom the purchase and the satisfaction thathe/she will return at some stage to make furtherpurchases and gain additional points.The card will also contain the Shop number anda reminder to shop there again in the future.
  36. 36. PRICING OF THE SYSTEMThe Hand held or Desktop Terminals areavailable at a price of £ 695.00 each.This price includes 100 cards and set up.Minimum order for cards is 100 @ 99peach for standard coloured cards.1000+ Cards are 89p each.5000+ Cards are 79p eachApplication forms/leaflets £ 39.00/100 inFull Colour A4 Double sided.
  37. 37. TERMINAL RENTAL• The desktop terminals can be rented at the rate of £49.00 per month for a minimum rental period of 6 Months. Cards can be purchased as and when you need them.• Alternatively we are happy to supply the terminal in 3 monthly instalments.• Software can be paid in 2 instalments.
  38. 38. Software Marketing• Search on Clients not recently visited.• Output Files to CSV for Mail merge• Multiple terminal Database• Full Audit Trail reporting.• Individual Account Summary’s• Check on Log ins through Desktop terminal
  39. 39. Software Options• SHOP or CENTRE level software• Loyalty Manager 1 – 2000 Customers £ 395.00• Loyalty Manager 2000+ Customers £ 595.00• Loyalty Manager 5000+ £ 795.00• Loyalty Manager 10,000+ £ 995.00• Additional sites within same system data sent by Email to head office £ 195.00 each. WEB Module for Customer Points checking POAWORKSHOP LOYALTY PROGRAMME Training at our offices is £ 95.00. We do not sell the software without Training and part of the training is setting up the terminal linked to your chosen computer which you will need to bring with you during your workshop visit. Please allocate 2-3 hrs for the workshop.TRAINING ON SITE is £ 295.00 per day if ordered with the Software, otherwise it is £ 395.00 per day.
  40. 40. Training• Software training conducted in Beverley will be provided at £95.00 per visit.• Training on Site within 100 miles of Beverley will be £ 295.00 and £ 395.00 for a full days training Anywhere else in the country.• Training beyond 100 Miles of Beverley at the daily rate of £ 395.00. per installation.• Additional days on same site at £ 295.00/Day• Training costs include travelling & accommodation where applicable.• A pre installation form will need to be completed before visit to check equipment.
  41. 41. WORKSHOP AGENDA1. Overview of System and use of cards in the terminal.2. Using the Managers Card.3. Full run through of Service Options for the terminal4. Using the Clients cards to build up points5. Installing the Software on your chosen computer.6. Registering the Software.7. How to Run your Loyalty Scheme including case studies etc8. Setting up the Data base options, Menus, tick boxes etc9. Setting up the database with pre defined data on test system10. Reading the terminal into the Computer.11. Programming the terminal from the computer & Hotlisting12. Running the Audit Trail13. Producing Reports and Advanced Marketing (More Detail on Course)
  42. 42. Smart Card EntitlementOptional SuggestionsEach customer who spends over a certain amount i.e. £ 20.00could be entitled to a loyalty card.Very regular clients should be given a card to ensure retentionof your best clients.You should invite the customer to join into the scheme andrequest that they complete the form.Do not hand over the Smart Card until the form is completed.
  43. 43. What You Get in the Box• Hand Held or Desk top Smart Reader/Writer• Recharging Cradle and Battery• Printed Cards + Training Cards Including Set Up and Design of your Card• Master Cards and Programming Cards• Marketing Your Loyalty Scheme Handbook• Posters & Application forms templates.• 12 Months RTB warranty and Support
  44. 44. OPTIONS TO PURCHASE• OUTRIGHT PURCHASE £ 695.00 (Includes100 Cards)• SOFTWARE £ 395.00 for marketing and database per store or Head Office version available.• 6 Monthly Interest Free Payments + Cards. £99.50p per month. Through rolling Credit card or Post dated cheques.• 12 Month Rental Contract with 3 Months Deposit, includes first 50 Cards. £ 49.00 per Month.• TRIAL AVAILABLE FOR UP TO 1 MONTH JUST PURCHASE 100 Smart Cards. (£50 refundable deposit on Terminal).
  45. 45. Questions and AnswersQ. What if the Customer loses his/her cardA. In the Standalone system the card should be treated as a ‘Gift Card’ or ‘Cash Card’. If the customer loses the card it is like losing cash and the reverse of the card will have a disclaimer.If on the other hand you utilise the software you can keep a record of the time, Date and Points gained at each visit.
  46. 46. Terms and ConditionsThis Example is used on the back of Gift CardsThe ‘Company’ cannot replace or reimburse the value of the points of your card if it is Lost, Stolen or Damaged. Please look after this valuable card carefully and treat it just like cash. To check your points balance or to add more points hand your card over at the checkout.Your Customer can bank their points in at any time in return for a ‘Gift Voucher’ or against Purchases. You should encourage banking wherever possible at the Point of Sale.
  47. 47. What About ReturnsMost shops these days offer Credit Notes against returned or unsuitable goods.As a General Rule If they are a Loyalty Card holder you should not give points out for Credit Note Purchases.
  48. 48. What if Customer forgets CardIf the Customer forgets their card you should validate the Sales Receipt and insert your test card to calculate points and write on the goods receipt.The Customer simply brings in the receipt next time and you add the points to the card and sign the receipt with points given.
  49. 49. How Many Customers can I have in the system• The Standalone system is limitless in terms of card holders 100 - 500,000+• The Audited system is again limitless, however you will need to download your transactions on a regular basis i.e. the terminal holds about 1000 transactions i.e. loyalty card holder visits.
  50. 50. How long does it take to get new cardsYour Art work will already be set up in the system we therefore require 1 Weeks notice to get new cards to you.Simply phone through your order. Once you are a customer of ours you will have a 30 day credit account.
  51. 51. Some of our Clients• Compass Group• British Airways• National Trust Enterprises• Alpha Airport Catering (6 Airports)• Crown Courts• Vauxhall Motors, Evans Halshaw• Clarins UK• 500 Schools & Colleges, 120 Golf Clubs
  52. 52. Our Partners• Gemplus UK (Worlds Largest Smart Card Company)• Universal Smart Cards• SharpSoft• Siemans• Sharp UKSmartCardWorld are development Partners For Universal Smart Cards.
  53. 53. Smart Card World Our History• Established 14 Years Ago - May 1996• Won Major Award for Best Loyalty System in 1999.• Industry Sectors, Salon, Restaurant, Retail• Largest Sector Education with 1.4million cards over last 5 Years• Finalists in Nat West Awards for most Innovative Business Idea (2007)• Finalists In Nat West Awards, Micro Business of the Year. (2007)• Suppliers of one of the largest small business loyalty schemes Clarins with 100 Terminals and 350,000 cards in last 3 years.
  54. 54. Our Services• Supply of Smart Cards including personalisation, embossing, fulfilment• Supply of Terminals Handheld, Desktop & PC USB.• Point of Sale and application forms etc• Software for Database and Marketing• Bespoke Development• Personalisation and Fulfilment• Data Mining