Loyalty Membership Card• Given to Customers as a membership loyalty card to incentivise returning to the centre.• There can be up to 3 different levels of VIP card to allow Gold, Silver & bronze memberships.• Members can ‘log’ into the restaurant and gain points each time they visit.• The times of entry can be recorded and downloaded to software to show frequency of visits.• Ad hoc points can be given at any time.
• Bank Holiday SIBA beers extravaganza at the Bull• Bull landlord Jon Cox raises a glass to SIBA• A popular south Cheshire dining pub is set for a busy August Bank Holiday beer festival featuring SIBA ales.••• Real ales from nine breweries will be showcased at the Admiral Taverns’ Bull at Shocklach, near Chester, as a new loyalty card scheme is also launched.•• Already operating the Camra LocAle scheme with five hand-pumps, the Bull has become renowned as both a Michelin recognised destination and a top cask venue since ale enthusiast licensees Jon and Lindsay Cox launched less than two years ago.*•• Successful beer festivals were held last August and Easter and this time eighteen cask beers will flow from Friday to Monday. All the brews of 4%abv or below are being rolled out for the first time at the traditional village pub and were supplied through the SIBA Direct Delivery Scheme. The scheme has been used to source more than 200 brews since the once abandoned Bull reopened.•• This weekend’s festival includes beers from Shropshire’s Ludlow and Ironbridge breweries, North Wales Brewery, Cheshire’s Station House and Wirral’s latest brewery Betwixt - also supplying new cask lager Storr. In a new initiative, loyalty card points can be collected on each drink or meal purchased and will be offered all weekend preloaded with 50 points.•• Landlord Jon Cox said: ““The festivals go well with our regulars and attract new customers. Cask ale comes in many different styles and appeals to drinkers of all types - not just ale enthusiasts - who are looking for something different. The SIBA scheme has allowed us a fantastic choice.•• “This time all the beers are at four per cent strength or below for easy drinking - plus a stronger cask lager from Betwixt. With a new menu released, we also chose to launch our loyalty card so that the maximum number of customers will benefit from it in future weeks.”• To keep up to date with this story, make sure you subscribe to the Siba RSS feed!• This entry was posted on Tuesday, August 25th, 2009 at 3:23 pm and is filed under north. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
How are points gained• 5 Points for every £1.00 spent (suggested)• Up selling at sign up time - 50 points for sign up - 3 VIP levels - Bronze (Single) - Silver (Double), - Gold (Triple). - Extra Bonus Points - Ad Hoc Points.
Examples of how points can be exchanged• Starter – 200 Points• Main Course – 500 Points• Meal for Two - 1000 Points• Bottle of House Wine - 1250 Points• 2 for 1 Voucher - 750 Points• £10 Gift Voucher – 1000 PointsThese are examples of Points you can use to purchase drinks or further tokens.
Building Customer Loyalty• Loyalty Card helps guarantee your Customer returns for further meals.• Affiliate Partners who will recognise the Platinum Card. Travel Agents, Restaurants, Hotels, etc• Sending out Statement of account with special offers etc• SMS and Emailing Customers• No more discounts – helping cash flow
Sending Out StatementsDear Mr Cuthbertson,We are pleased to let you know that you have 2450 points on yourSmart Account and we would be pleased to see you at our BankHoliday opening day where you would be able to redeem your pointstowards products in our gift collection. You would of course be able togain even more points by taking advantage of our special offersdetailed below.Main Meal 500 points House Wine 1000 points Gift Vouchers from 500 points
Sample Gift CollectionStarter or Sweet 4 Courses 2500 Points Glass House Wine 350 Lanyard 500 Points pointsBottle House Wine 5000 Hotel 1 Night 5000 Points London Wkend 20000Points FlipFlops 1500 PointsPointsChampagne Dinner 10,000 points Starter or Sweet 750 Points Hotel for 2 45000 Points
After sales Average Spend£5 average monthly spend over 3 years ondining etc £ 180.00 X 1000 regular customers =£ 180,000 potential income from Drinks, Lunchtime snacks, Evening meals.If diners go elsewhere thisis lost revenue.You may as well throw theMoney down the drain!
What If? We could provide a solution which:-• Allowed you to improve retention• Up sell to regular Customers• Help get off the discount trap• Increase top line profits by at least 15%• Offer your customers a unique Card
Loyalty in a BoxUnique and Powerful Hand Held Loyalty System
SMART REWARDS Loyalty in a Box• LOYALTY IN A BOX enables Retailers to launch their own Loyalty System, with the capabilities of the famous branded Loyalty Schemes, but at a fraction of the cost and with greater simplicity.
HOW DOES IT WORKPoints Award Your valued customers are allocated Loyalty Cards which can be branded with your Logo or with one of our unique designs. These Cards are used for storing Loyalty Points which are earned for every transaction made in your store. The Loyalty Card acts as a constant reminder of your brand, inducing customers to return more frequently and increasing expenditure.
What Do I needWe provide you with everything that youneed for your Loyalty scheme, from theLoyalty Terminal and Cards through to thepoint of sale marketing and optional PCSoftware.
What is Included• Hand Held or Desk top Smart Card Terminal• Plastic Customer Smart Cards• RTB Certificate• Rechargeable battery and Cradle• Managers and Clerk Cards• System Marketing Booklet• System training and instruction Manual
YOUR FIRST STEPS• In the first instance you should decide what you want to call your schemei.e. ‘Gift Shop’ Loyalty Card Privilege Card Advantage Card Priority Card Gift Rewards Gold Club Platinum Card Club Card
Sending us your LOGO• Once you have decided on your Scheme name you should send us your company LOGO or a picture of your shop or scheme design.• You can send this by Email or by post• Once we receive the information we will provide you with a PROOF CARD for you to approve or make amendments.
YOUR LOGO and IDENTITY• Your logo will be used on the cards and in any point of sale literature we prepare for you. i.e Scheme application forms etc.
Proof Accepted what Next• Once you have approved your card we can produce the smart cards for your scheme.• Normally at this point we take payment for the system either by cheque or Credit card.• At anytime you are free to visit us in Beverley to discuss the scheme and have hands on to the equipment before purchase.
SYSTEM PRICING OPTIONS• Outright Purchase of either handheld or desktop versions £ 595.00 including 100 cards set and design of card.• 3 equal Instalments of £200 each includes first 50 cards.• £ 39.00 Monthly rental minimum 12 months cards 79p (Budget) 99p (Colour) Each. (Subject to status and signed rental contract)• Trial version 1 month £ 99.00 includes 50 cards. Return terminal and keep cards. Keep terminal and £99 comes off purchase price.• Back Office Software (Optional) £395.00 + training if required, includes Database, Reporting, Export, link to mail merge, statistics, etc.
Once Payment has Cleared• Your Cards and Terminal will be despatched by overnight courier.• Once your cards arrive you can commence using the system immediately• The system will be programmed with your chosen scheme which you can of course change at any time.
SCHEME OPTIONS and SuggestionsIn the first instance we recommend using the 5% system. This option is set up as follows:-For every £1.00 spent you award 5 pointsi.e. £50 = 250 Points £75 = 375 Points £100 = 500 Points
How Does it WorkMembers present their card at the time ofpayment. The card is put into the Smartterminal and based on the VIP levelpoints are loaded onto the card instantlyand the new points balance displayed.
CARDS CAN BE USED IN ALL SITES FROM SAME COMPANY• The beauty of this system is that all cards can be used in all Restaurants or Hotels within a particular group without the need for an expensive computer infrastructure.• The points are held and updated onto the card and a copy of the transaction is recorded in the terminal if you switch the Audit on.
After the TransactionOnce the transaction is completed thepoints are written to the smart chip and thecustomer is given back the Smart Card.The customer can verify how many pointsthere are on the card at any time during orafter the transaction by simply insertingthe card.
Redeeming the points At some point the customer may wish to ‘CASH IN’ his points towards purchases.The redemption value should be initially set as follows:- 100 Points = £ 1.00 500 Points = £ 5.00 1000 Points = £ 10.00 2000 Points = £ 20.00
TAKING POINTS OFF THE CARDThe terminal has the option to take points off the card using the ‘Subtract Points’ option.You can either hand over a Gift Voucher to the value of the points or simply deduct the value from the transaction.
EFFECT OF RedeemingCustomer has spent £ 100 to achieve a £5gift voucher.That £5 will now need to be spent back inthe centre on goods or sevices you sell.The effect cost to you for this transactionwill be less than £ 2.50 based on Cost ofsales.
Cost to you if Discount usedIf the same transaction had been madeusing the discount structure that costwould be £ 100 X 10% = £10.00The £10.00 leaves your shop with noguarantee of it being spent with you in thefuture. Therefore the saving to your cashflow using the loyalty Solution is £7.50 orbased on a turnover of £ 10,000 per weekthe saving is £ 750.00 per week
CUSTOMER RETENTIONThe customer having purchased from your shopwill leave with not only the goods but also apersonalised loyalty card with ‘Points’ gainedfrom the purchase and the satisfaction thathe/she will return at some stage to make furtherpurchases and gain additional points.The card will also contain the Shop number anda reminder to shop there again in the future.
Software Marketing• Search on Clients not recently visited.• Output Files to CSV for Mail merge• Multiple terminal Database• Full Audit Trail reporting.• Individual Account Summary’s• Check on Log ins through Desktop terminal
Software Options• Loyalty Manager 1 – 500 Customers £ 395.00• Loyalty Manager 1 – 1000 Customers £ 495.00• Loyalty Manager 1 - 5000 Customers £ 995.00 Larger Sites and Upgrades P.O.A.• Additional sites within same system data sent by Email to head office £ 195.00 each. Additional sites 5 – 10 P.O.A.
Connecting to a Head OfficeEach Terminal connects to a PC or Lap top oneach site if required. A utility program allows thedata to be extracted from the terminal and Emailedas a data file to the head office. The Utilitysoftware is sold on a site by site basis and costs£195.00 per site.The Head Office Shop if it has a terminal isincluded in the Head Office Database setup.This allows communication between the terminaland the nominated Site PC. Once the Head Officereceives the data by email it is automaticallyimported into the Head Office Database.
Training• Software training conducted in Beverley will be provided free of charge for first half day.• Training on Site within 100 miles of Beverley will be £ 295.00 for Half day and £ 395.00 for a full days training.• Training beyond 100 Miles of Beverley at the daily rate of £ 395.00. per installation.• Additional days on same site at £ 295.00/Day• Training costs include travelling & accommodation where applicable.• A pre installation form will need to be completed before visit to check equipment.
Smart Card EntitlementOptional SuggestionsEach customer who spends over a certain amount i.e. £ 20.00could be entitled to a loyalty card.Very regular clients should be given a card to ensure retentionof your best clients.You should invite the customer to join into the scheme andrequest that they complete the form.Do not hand over the Smart Card until the form is completed.
What You Get in the Box• Hand Held or Desk top Smart Reader/Writer• Recharging Cradle and Battery• Printed Cards + Training Cards Including Set Up and Design of your Card• Master Cards and Programming Cards• Marketing Your Loyalty Scheme Handbook• Posters & Application forms if applicable• 12 Months RTB warranty and Support
COSTS MULTIPLE SITES• Desk top/Hand Terminal £ 595.00• (First terminal includes Includes 100 cards min purchase)• Smart Cards - Budget Single Colour Smart Card 0.79p – Single Colour , Gold, Silver, Black £0.99p each – Full Colour Budget Card – Sublimation colour £0.99p each not full bleed. – Premium Litho Colour Front B&W reverse £POA – (Larger Volumes i.e. 2000 + P.O.A) – All Prices are + Vat Prices held until Dec 2009
Questions and AnswersQ. What if the Customer loses his/her cardA. In the Standalone system the card should be treated as a ‘Gift Card’ or ‘Cash Card’. If the customer loses the card it is like losing cash and the reverse of the card will have a disclaimer.If on the other hand you utilise the software you can keep a record of the time, Date and Points gained at each visit.
Terms and ConditionsThis Example is used on the back of Gift CardsThe ‘Company’ cannot replace or reimburse the value of the points of your card if it is Lost, Stolen or Damaged. Please look after this valuable card carefully and treat it just like cash. To check your points balance or to add more points hand your card over at the checkout.Your Customer can bank their points in at any time in return for a ‘Gift Voucher’ or against Purchases. You should encourage banking wherever possible at the Point of Sale.
What About ReturnsMost shops these days offer Credit Notes against returned or unsuitable goods.As a General Rule If they are a Loyalty Card holder you should not give points out for Credit Note Purchases.
What if Customer forgets CardIf the Customer forgets their card you should validate the Sales Receipt and insert your test card to calculate points and write on the goods receipt.The Customer simply brings in the receipt next time and you add the points to the card and sign the receipt with points given.
How Many Customers can I have in the system• The Standalone system is limitless in terms of card holders 100,000+• The Audited system is again limitless, however you will need to download your transactions on a regular basis i.e. the terminal holds about 1000 transactions i.e. loyalty card holder visits.
How long does it take to get new cardsYour Art work will already be set up in the system we therefore require 1 Weeks notice to get new cards to you.Simply phone through your order. Once you are a customer of ours you will have a 30 day credit account.
Some of our Clients• Compass Group• British Airways• National Trust Enterprises• Clarins UK (120 Sites) Clarins (Can)• (300,000 Loyalty Card Holders)• Alpha Airport Catering (6 Airports)• Crown Courts (Eurest), Including Old Bailey• Vauxhall Motors• Dell• 500 Schools & Colleges, 120 Golf Clubs
Our Partners• Gemplus UK (Worlds Largest Smart Card Company)• Universal Smart Cards• SharpSoft• Siemans• Sharp UK
SMART CARD WORLDWon Major Award for Best Loyalty System in 1999.• 2007 Nominated Most Innovative Product, Nat West Business Awards. 2007 Nominated Micro Business of the Year Nat West Business Awards.• Largest Client Clarins UK (Time4me) now with 1/3rd Million Cards in 120 Department Stores throughout the UK.• Industry Sectors, Salon, Restaurant, Retail, Hotels, Garden Centres• Largest Sector Education with 1.4million cards over last 10 Years
Our Services• Supply of Smart Cards including personalisation, embossing, fulfilment• Supply of Terminals Handheld, Desktop & PC USB.• Point of Sale and application forms etc• Software for Database and Marketing• Bespoke Development• Personalisation and Fulfilment• Data Mining