WHAT IS IT?<br />Promoting of brands using all forms of digital advertising channels to reach consumers.<br />Include TV, radio, mobile, and social media marketing.<br />In hospitality and tourism: how to promote, advertise services through social media sites and modern devices (smartphone)<br />
USEFUL CONCEPTS<br />Introduce many social media sites for hospitality and tourism: facebook, twitter, eblog, etc.<br />How to promote and advertise services on the sites.<br />How to create customer relationship through social media sites.<br />How to have more “real” viewers<br />SOCIAL MEDIA SITES<br />
USEFUL CONCEPTS<br />Google statistics: measure advertising ROI, track clicks of videos/pages and social network sites of the company.<br />Peer Index: measure what people mainly talk about the company, which types are they segmentation.<br />Klout: measure how much people talk about the company.<br />MEASUREMENTS<br />
USEFUL CONCETPS<br />A website must have updated news and images. Easy to look for information. Well organized and structured. Related to other social media sites (facebook, twitter)<br />How to push reputation up through social media sites: take care of comments on onlien booking sites.<br />HOTEL WEBSITE AND REPUTATION<br />
USEFUL CONCEPTS<br />Influence marketing: the way to make influence on specific individuals. These individuals will have influence on the customers or any people around them.<br />Design social influence marketing plan.<br />How to know influence marketings.<br />INFLUENCE MARKETING<br />
USEFUL CONCEPTS<br />Introduce different sites, applications on smartphones for hospitality and tourism.<br />How to link the hotel with mobiles.<br />How to generate promote, advertising on social media sites, and on mobiles.<br />In the future, how to use different applications in htels (for ex: foursquare and hotel)<br />MOBILES<br />
THE GREATEST CONCEPTS<br />Local Social Mobile. How to link and use them effectively. <br />Not many hotels/travel agencies developed this concepts. They have started but not much.<br />With the help of other concepts in digital marketing, we can introduce it to the company and be the first successful company.<br />
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