Understanding     BrandingAnd How to Make the   Most of Yours       Prepared by
Although you may think this is a brand, it is only a logo. Abrand is the experience received when engaging a product or   ...
In order to demonstrate how vital branding can be to everycompany regardless of size or industry, let me introduce you to…...
Prepared by
As you will see, Billy is quite a bright and ambitiousyoung man, has a lot of friends, and has taken advantage of many opp...
The following slides are a breakdown of how Billy has leveraged the Billy’s Lemonade brand in many channels,  communicated...
When Billy started, he wanted to make sure that his  lemonade stood out from the rest. He knew that there  would be plenty...
Billy - CEO                 Mia & Eve - Sales StaffBilly started by first making sure his staff understood the brand and w...
Packaging  Once the staff was ready, it was time to make sure thatthe Billy’s Lemonade brand was predominately displayed  ...
Retail                                       Location With his brand in place and staff ready, Billy was now ready to open...
Now that the Billy’s Lemonade brand was established, it wastime to market the brand, its experience and product. In order ...
billyslemonade.com website   Prepared by
Facebook pagePrepared by
Email marketingPrepared by
Sponsored events and grass roots marketing providing YouTube opportunities                          Prepared by
Transportation & delivery   Prepared by
Field MarketingPrepared by
Bristlewood Little League, Greenville Humane Society and Main Street Cub Scout program ads                                ...
Location pole posterPrepared by
As you can see branding is far more than creating a logo.However, it a can be the single most important asset thata compan...
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Billy's lemonade

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Slide show for branding kid's lemonade stand. Created in 2009

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Billy's lemonade

  1. 1. Understanding BrandingAnd How to Make the Most of Yours Prepared by
  2. 2. Although you may think this is a brand, it is only a logo. Abrand is the experience received when engaging a product or service. Prepared by
  3. 3. In order to demonstrate how vital branding can be to everycompany regardless of size or industry, let me introduce you to… Prepared by
  4. 4. Prepared by
  5. 5. As you will see, Billy is quite a bright and ambitiousyoung man, has a lot of friends, and has taken advantage of many opportunities that have come his way. Quite a feat for someone who is only 8.Billy will demonstrate how he is able to carve out a niche that will be profitable and defend his unique position within the market and defend his brand against all competitors. Prepared by
  6. 6. The following slides are a breakdown of how Billy has leveraged the Billy’s Lemonade brand in many channels, communicated to his target audience and marketed theunique properties of his product and its brand experience.Billy especially took advantage of social media and made it a significant part of the Bill’s Lemonade website. Thischannel presented a great way for Billy to interact with his target market, provide information that was valuable and receive important feedback regarding his product and services. Prepared by
  7. 7. When Billy started, he wanted to make sure that his lemonade stood out from the rest. He knew that there would be plenty of competition and that if his product was unique he would be able to create a market segment that would be his alone. After asking his friends and their parents what was most important to them he foundthat there was a desire to have lemonade that was healthy while still being tasty. The result was to create… Prepared by
  8. 8. Billy - CEO Mia & Eve - Sales StaffBilly started by first making sure his staff understood the brand and what makes it different. Staffing is the first point of contact with many customers and most timesneglected. As you can see here, Billy has made sure that every staff member is trained to present the Billy’s Lemonade brand in its best light. Prepared by
  9. 9. Packaging Once the staff was ready, it was time to make sure thatthe Billy’s Lemonade brand was predominately displayed throughout the buying experience. Everything from pitchers to glasses communicated the Billy’s brand and its messaging. Prepared by
  10. 10. Retail Location With his brand in place and staff ready, Billy was now ready to open for business. By strategically placing hislocations, Billy was able to attract his target audience tothe Billy’s Lemonade brand at places where people were likely to frequent. Prepared by
  11. 11. Now that the Billy’s Lemonade brand was established, it wastime to market the brand, its experience and product. In order to reach the target market Billy developed a strategy that engrained the Billy’s Lemonade brand into the community as well as community members.By capitalizing on a mix of social media, grass roots marketing, marketing sponsorships, and traditional channels, the Billy’sLemonade brand was now immersed into the market resulting in efficient sustainable brand building while creating immediate sales during targeted periods. The following examples are what Billy used to complete his strategy. Prepared by
  12. 12. billyslemonade.com website Prepared by
  13. 13. Facebook pagePrepared by
  14. 14. Email marketingPrepared by
  15. 15. Sponsored events and grass roots marketing providing YouTube opportunities Prepared by
  16. 16. Transportation & delivery Prepared by
  17. 17. Field MarketingPrepared by
  18. 18. Bristlewood Little League, Greenville Humane Society and Main Street Cub Scout program ads Prepared by
  19. 19. Location pole posterPrepared by
  20. 20. As you can see branding is far more than creating a logo.However, it a can be the single most important asset thata company possesses. In fact, the intellectual property of a brand is limitless in value. Brands can provide the backbone for creating successful and sustainable companies as well as defending the model in which a business plan is structured. The building of a brand is possible regardless of the company size and shouldn’t be diminished. Even Billy age 7, and his staff of 4 and 6 year olds understood its value in developing their business. Prepared by

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