14. Recruit talkers ResearchFace to faceStoriesPass-on tools Face to faceContinuous contact Explain who you are Tell stories Ask for help Thank you Keep contact
15. are er e r h uW yo cers? en fl u in
17. n sa t io ver a con th e w or st b muYo u
18. Types of topicsClient successesVolunteer storiesAchievementsChallengesResearch & dataPlans
19. Sources of topics Own Stories •Board •Staff •Volunteers Crowd sourcing brings •Past history •Authenticity •Variety •Different perspectivesCrowd Source Stories•Clients•Supporters•Similar organisations•Comparable efforts
20. Where areour stories?
21. ToolsBusiness cardsPrint materialEventsCopy for newsletters, websites,emails, social mediaVideo, audio, imagesSamples, coupons & discounts
22. Whou ere ar r to e ol s ?
23. Timings Opportunity Opportunity Opportunity
24. Sample 12 month programFind talkers and develop topics Sep – DecApproach talkers Jan - MarKeep contact Apr – JunRevise program and re-connect Jul - Sep
25. TrackNumber of appointmentsNumber of talkersHow they help?Frequency of conversationsWhat is the impactHow much effort they needAnecdotes and feedback
26. Social media and WOM Benefits Easily produced and distributed Permanent Can reach many people Cost Drawbacks Fans, followers and fails Comments and criticisms Newbie nerves
27. how to’s of social media for WOMEstablish accountsFind existing communitiesListenContribute to conversationsCreate your own communityAdvocate and shape the conversationAsk others to share your contentCrowd source content for your accountsEncourage others to interpret your issue
28. Summary Is your issue credible, valuable and consistent? Identify talkers Provide topics Offer pass-on tools Develop a timetable Track the conversation