VACT Social Media Workshop 3 June 2011

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VACT Social Media Workshop 3 June 2011

  1. 1. Social media and not for profits
  2. 3. Communications continuum Cave painting Language Writing Printing press Newspapers Radio TV
  3. 5. People can …. Information on speed Citizenship decision-making Communications are changing
  4. 9. Shift to screen based communications
  5. 11. Inform members Reach new audiences Share precious information Invite involvement Promote events Fund raise Not for profits use social media
  6. 12. Free updates you on issues Regularly checks for web, blog, news and other changes Aggregates content into “your own newspaper” Pull rather than push technology RSS
  7. 13. Multimedia sites
  8. 17. Twitter
  9. 20. Social networks
  10. 22. cheap easy to manage offer information fast allow others to converse builds networks
  11. 23. Blogs
  12. 24. audio file downloads computer, mobiles, mp3 players good for getting to dispersed groups multiple formats – monologue, interviews, magazine cheap Podcasts
  13. 25. Podcasts as your class room Across the Sound ABC Radio Donna Pappacosta For Immediate Release Inside PR Marketing Edge Marketing over Coffee On the Media This Week in Google The Age of Persuasion
  14. 26. Opportunity <ul><li>Use new media tools to engage your audience </li></ul><ul><li>Cheap </li></ul><ul><ul><li>Highly interactive </li></ul></ul><ul><ul><li>Fast </li></ul></ul><ul><ul><li>Increasingly comfortable </li></ul></ul>
  15. 27. <ul><li>Strategy </li></ul><ul><li>Online activity meets real world effort </li></ul><ul><li>Blended communications </li></ul><ul><ul><li>Traditional media and new channels </li></ul></ul><ul><ul><li>Hi tech and hi touch </li></ul></ul><ul><li>Online ghost towns and filter bubbles </li></ul><ul><li>Uncertain frameworks </li></ul>Challenges
  16. 28. Next steps #1 Look for admirable case studies #2 Make an informed decision #3 Monitor, authorise, participate #4 Communications capacity
  17. 29. Do not wait The time will never be just right Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along Napoleon Hill

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