Social Media Presentation 10 Dec 2009 (1)

communications future

Why this is important for you
Communications is the lifeblood of what you do
It empowers you to:
Exert influence upwards and with peers
Motivate staff
Engage, persuade and inform people beyond Chan Street
Build a career
It

People can create content People can share content People can comment on content No cost Instantly Without your approval

Communications continuum Cave painting Language Writing Printing press Newspapers Radio TV

Work Culture Community Family

Where does all this fit? Where does this fit?

But how does it work?

multimedia sites twitter social networks blogs Wikis podcasts Today’s common platforms The tools may be gone in five years but the sea change will persist

Multimedia sites

Twitter

Social networks

cheap easy to manage offer information fast allow others to interact builds networks

Wikipedia

audio file downloads computer, mobiles, mp3 players good for dispersed groups multiple formats – monologue, interviews, magazine cheap Podcasts

The world is changing fast It’s now about sharing conversations and building community Opportunities are there for the taking But it will be challenging Implications for agencies

Digital accessibility Culture Skills Privacy and security Building the crowd Translating online interest into real time interest Time Barriers to social media Barriers to social media

Staff communications Engage our audiences Promote our policies Spark interest So how can we use social media So how can we use social media

But why should we do this Within 5 years the 18 year olds today will be: Your audiences tomorrow. Your staff Within 5 years the 18 year olds today will be: Your audiences Your staff Within 5 years your 20ish-something staff will be: Your mid level managers

Ask the right questions before starting Are my audiences online? What will we gain? Where does this fit? Who will do it?

Predictions for the future Thoughts for the future Communications will become more intimate and selective as they become more mobile We will need blended communications for a generation or more … and this will be challenging Community relations will become a distinct discipline as audiences become more knowledgeable and vocal The rise and rise of the power of imagery

http://icp.ge.ch	25
http://www.slideshare.net	13
http://media.sut.ac.th	3
http://fadebluedot2.blogspot.com	2
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http://translate.googleusercontent.com	2
http://alexlevashki.blogspot.com	1

Social Media Presentation 10 Dec 2009 (1)

by Bob Crawshaw on Dec 10, 2009

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Social Media Presentation 10 Dec 2009 (1) — Presentation Transcript