Social media in the Australian Public Service

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  • 1. Social media in the public serviceSocial media in the public servicebureaucratic inertia?bureaucratic inertia?IABC CanberraIABC CanberraGreg JerichoGreg Jericho29 April 201329 April 2013
  • 2. 2Greg JerichoAuthorPublic servantAcademicBlogger
  • 3. 3InsightsGreg’s thoughts on how public servants use social media for work andprivate use:•Many senior public service executives regard social media with fearand distrust, failing to realise social media is where people now livetheir lives.•This attitude causes public servants to keep their heads down andavoid drawing attention even to their personal use of social media.•Yet encouraging greater use could allow the public sector to profileagency programs which might otherwise fail to gain media attention.•Social media provides real opportunities for individual public servantsto display their passion for programs they work on.
  • 4. 4ReactionsGreat presentation, with great anecdotes. I left the event inspired and thinkingabout how I can encourage a more open approach to social media in mydepartment.Tina ChawnerTax Practitioners BoardThanks to @GrogsGamut for today’s reminder to #IABCanberra that the APS-all must move with the social media times. It’s here to stay.Sandi LoganImmigration and CitizenshipGreg outlined a neat split between when public servants should be encouragedto use social media to promote agency programs and when things are best leftto central communications teams .Bob CrawshawMaine Street Marketing
  • 5. 5A network of nearly 15,000 communication professionals in 80 countries.IABC Canberra meets the needs of communicators in Australia’s nationalcapital.Join today at iabc.com/about/membershipMore information
  • 6. 5A network of nearly 15,000 communication professionals in 80 countries.IABC Canberra meets the needs of communicators in Australia’s nationalcapital.Join today at iabc.com/about/membershipMore information