Your SlideShare is downloading. ×
0
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
PR for Lions Districts
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

PR for Lions Districts

215

Published on

Six steps to promoting one of Australia's largest, most successful and enduring not for profit organisations: the Lions Clubs of Australia. Ideas shared with the incoming national leadership team.

Six steps to promoting one of Australia's largest, most successful and enduring not for profit organisations: the Lions Clubs of Australia. Ideas shared with the incoming national leadership team.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
215
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Re-imagine the Lions conversationPublic relations – low cost PR for Districts
  • 2. Scope
  • 3. Why tell the Lions storyongoing recruitment of new membersongoing retention of current memberscontinuing community supportcontinuing community recognition
  • 4. Community environmenttime poorcluttercompetitionevolving volunteer models
  • 5. brand and 0bjectivesreviewaudiences and messagesdeliverytime and moneymeasureDGs 6-point plan
  • 6. Branding
  • 7. what is your Lions brand?
  • 8. District objectivesS m a r t
  • 9. In the next 12 months I want to increase membership by 5%Promotion-wise I will do this by….getting premium media coverage for one key eventin my areaencouraging clubs to adopt or contributeto Lions’ social media platformsarranging Lions’ community service announcementsto air in one or more markets
  • 10. what did we do last yearwhat workedwhat didn’twhat will we keepwhat do we stopCabinet review
  • 11. who are theywhere are theywhat interests themtheir knowledge of Lionshow can we engage in conversation
  • 12. some-one using their networksto help LionsKey influencers
  • 13. Who Aussies trust
  • 14. not about us … about themunderstandableconsistentlocalglobal themesLions’ messages
  • 15. Present credibilityfacts n’ figurescase studiesresearch and reportscomparisons and contrastsour record of local service
  • 16. DG as storyteller-in-chief
  • 17. What are your messagesWhat is your story
  • 18. owned mediaearned mediapaid mediaDelivery
  • 19. benefitsrisksdifferent environmentsrealistic expectationsWorking with media
  • 20. Be newsworthy something newhuman interestlocal benefittrends (local and national)the St factor (first, latest etc)images and statistics
  • 21. DG’s media toolsmedia backgroundermedia releases•personalities•eventsmedia alertsone opinion piece
  • 22. Own media
  • 23. Social mediaone to one conversationsDIYfree but intensivebrand journalism
  • 24. DG social media policynot all are onlinetype of informationcontrol and privacyfrequency and commitmentcriticism
  • 25. Paid media
  • 26. Reach
  • 27. Budget
  • 28. Timetable
  • 29. measureevaluatechange
  • 30. reviewbrand and 0bjectivesaudiences and messagesdeliverytime and moneymeasure6-point plan
  • 31. cabinet reviewalign club calendarsdistrict and national needsset expectations (4/4/1)Become the chief storytellerDGs first 100 days
  • 32. ContactTel: 0401 063 387Email: bobcraw@webone.com.auTwitter: @bobcraw

×