Measure Your Not For Profit Marketing
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Measure Your Not For Profit Marketing



Use these simple metrics to measure your not for profit marketing.

Use these simple metrics to measure your not for profit marketing.



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    Measure Your Not For Profit Marketing Measure Your Not For Profit Marketing Document Transcript

    • Special Lions White PaperMeasuring our marketing in 2013 – 2014Track, measure and adjust your promotional efforts with these simple metrics Maine Street Marketing 0401 063 387
    • Advertising & Media willingness to broadcast our community service announcementscommunity service Number and timing of community service announcements runannouncements Inquiries/phone calls from prospective clients, potential members Visitors to the website Attendance at events as a results of our ads Feedback from key people Cabinet’s assessmentEvents Revenue raised Numbers attending Numbers of VIPs attending Numbers who made inquiries, new memberships, new clients Media coverage earned Own assessment of success How many people went on to have a face-to-face encounter Cabinet’s assessmentGovernment relations Appointments made with senior officials and Ministers Ease of access to decision makers Participation in government publications, events, panels Grants or funding received Number of MPs, Councillors, officials attending events, site visits etc Other forms of recognition from Councils or Government Cabinet’s assessmentCommunity leadership Reaction to our events, research and reports Invitations to be represented at events, on panels etc Degree to which other organisations seek our views Requests from the media for information on relevant issues Cabinet’s assessmentMedia coverage Volume of media items Favourability of coverage Requests from the media for our information “Share of media voice” on relevant issues Newspaper readership Number of radio listeners hearing an interview or news item Number of TV viewers watching our event or interview Cabinet’s assessmentPartnerships with Number of partnerships achievedkey influencers Commercial or other value of relationships New opportunities presented by the relationships How and frequency of partners and key influencers interacting with you Cabinet’s assessment
    • Online & social media How many unique visitors view our online content How many visitors return to our website Time people remain on the site Page rankings Feedback obtained through the site How many people completed an form or donated online Video views and podcast downloads What are the numbers of retweets, likes and shares on social media Comments on your social media content How many emails are opened, forwarded, responded to Cabinet’s assessment