Lg 20 August 2009

the age of wow, pow and now communications

Facebook http://www.facebook.com/bob.crawshaw Linked in http://tinyurl.com/8jflhg Twitter = @bobcraw

School/work Culture Community Family People need connections

People can create content People can share content People can comment on content No cost Instantly Without approval Why’s it’s so exciting to be a communicator

What it means for the communicator? from vertical to horizontal communications from information age to participation age pioneer territory Not just teenagers in bedrooms

73% have a home internet connection 87% have used the internet 52% are heavy users 92% of 14 – 17 year olds are heavy or medium users Is this a fad? but for older Australians (65 +) …. 44% have never used the internet 52% do not have the internet at home

Obstacles to use? how does it work? Cost Basic laptop = $ 750 Weekly pension = $ 336 privacy, educational level, work status, occupation, income and living arrangements

Be let’s keep perspective Cave painting Language Writing Printing press Newspapers Radio TV

2009 Harmony Day

Tampa War in Iraq Cronulla 5 Ministers 7 teams The great survivor

Social media
Twitter
Facebook
YouTube

Many do not understand or fear new media – even some communicators It will take longer than you think – approvals, processes People still want high production values Claim your space early ----------------------- Cost is negligible People get excited being in new media What did I learn?

Australian War Memorial

Compatible web and PR teams work very fast Assemble all the relevant online information to complete the picture Short cut your normal processes Cost is negligible What did I learn?

Defence Housing Australia

Monitor and analyse Contribute …. to themes not specifics Actively use new media when you are familiar with it Three step approach

Manage your reputation online Have a policy to work out how you will respond to online commentary Make some one responsible for your online affairs Make sure communicators and your operators can work together – and quickly Be aware of media splash-back What did I learn?

What others are doing? Government2.0 – Best Practices Wiki

You must be familiar with the new channels … .. and their impact on communications May I share some final thoughts?

You are the educator
… .explain the new technologies
… .show how others are using them
… ..get the boss involved
… . answer the questions of privacy and security

Start slowly … .pilot new approaches … .. learn from results …… trumpet success

You may need a parallel communications track … perhaps for the next 10 years

Content remains king …… have something worthwhile to say

Lg 20 August 2009

by Bob Crawshaw on Aug 17, 2009

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Lg 20 August 2009 — Presentation Transcript