Free PR Workshops
for volunteer groups
February – July 2009

In 2009 Maine Street Marketing, the Lions Club of Canberra
Lake Burley Griffin and Volunteering ACT are hosting free
PR workshops for volunteers
Since 2003 over 110 organisations have
attended similar workshops

These free workshops are:
On Saturday mornings for 2 to 4 hours
Open to registered volunteer groups
Hands on and practical
Cater for 12 -15 people each session

2009 PR timetable
This year’s workshops are:
communications planning 28 February 2009
get your organisation PR-ready 18 April 2009
word of mouth marketing 23 May 2009
sponsorship 27 June 2009
new media 101 25 July 2009

communicating to community
A 4 hour interactive on planning effective low budget PR
for the next 12 months
•Setting goals and reaching people
•Crafting messages with persuasive power
•Finding the right PR tools
•Setting budgets, timetables and duties
•Measuring PR
28 February 2009

get your organisation PR-ready
A 4 hour interactive that makes your organisation PR ready
• Creating a brand from your vision, mission and culture
• PR roles for leaders and volunteers
• Motivating your volunteer team
• Turning good intentions into action
• Bank rolling your PR
• Avoiding common barriers to PR success
18 April 2009

get tongues talking
A 3 hour interactive on word of mouth marketing
• Essentials of word of mouth marketing
• Selecting topics and finding stories
• Connecting with people just like me
• Using simple tools so others tell your tale
• Staging events and networking for word of mouth
• Word of mouth + digital tools
23 May 2009

sponsorships
A 3 hour interactive on finding and working with sponsors
• Setting sponsorship targets
• Finding sponsors and partners
• Preparing and presenting your story
• Agreements and arrangements
• Exploring different sponsorship options
27 June 2009

new media 101
…blogs, podcasts, wikis,youtube, facebook etc…
A 2 hour seminar on new ways to reach people
• What is new media
• Why it’s important
• How others are using new digital channels
• Tips and tactics for getting started
25 July 2009

2009 PR timetable
This year’s workshops are:
communications planning 28 February 2009
get your organisation PR-ready 18 April 2009
word of mouth marketing 23 May 2009
sponsorship 27 June 2009
new media 101 25 July 2009

Register for workshops at ….
education@volunteeract.com.au
For more information contact ….
info@mainestreet.com.au

web www.mainestreet.com.au
blog http://mainestreet1.blogspot.com/
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facebook http://tinyurl.com/662tl7