National Security College 29 August 2013

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National Security College 29 August 2013

  1. 1. The social media premise national security rests on community support community support rests on communications social media is transforming communications risk versus reward
  2. 2. new communications environment information tsunami command and control communications every issue is complex
  3. 3. Social conversations are different beyond media, election, funding etc cycles continuous interactive You are one voice among many
  4. 4. how social is your agency?
  5. 5. Who do you trust?
  6. 6. Decline of authority figures
  7. 7. Australians are busier than ever
  8. 8. Social impact on traditional media
  9. 9. Print & social media
  10. 10. TV & social media
  11. 11. Radio & social media
  12. 12. Online reporting
  13. 13. How social media impacts reporting data journalism fact checking citizen reporting
  14. 14. Data journalism
  15. 15. Fact checking
  16. 16. Citizen journalism
  17. 17. Over 1,500 online consultations in last four years Over 880Twitter accounts Over 120 agency blogs Over 350 Facebook pages Over 300 agency mobile apps Over 200 agencyYouTube channels Held 13 data competitions Now 7 open data sites Social in AUS governments Source: CraigThomler: July 2013
  18. 18. 73 600 videos 73600 videos
  19. 19. @IDFspokespersonWe recommend that no Hamas operatives, whether low level or senior leaders, show their faces above ground in the days ahead @hamas Our blessed hands will reach your leaders and soldiers wherever they are (You Opened Hell Gates onYourselves)
  20. 20. Blogging
  21. 21. Implications
  22. 22. Multispeed communications economy
  23. 23. Implication for the citizen publisher critic, supporter, advocate expert intelligence role? now Mr Smith tweets
  24. 24. Implication for public servants
  25. 25. For agency communicators multi-skilled professional development strategic adviser generational vortex
  26. 26. is the policy model busted? invest in capability crowd source working though others For agency policy makers

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