Media Success For Small Sporting Clubs

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Promote your sports club through the media and watch your public profile grow. Learn about the media, making your club stories appealing and the four ways to approach editors and producers.

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Media Success For Small Sporting Clubs

  1. 1. Media for club volunteers
  2. 2. #1 your role#2 Canberra media#3 how you can succeed#4 media musts#5 social media#6 free resources
  3. 3. Where media fits communications goals audiences messages delivery systems Media timeframe budget evaluation
  4. 4. Club media officer identify opportunities prepare materials approach the media report, refine, return
  5. 5. Why work with media?promote clubattract players, fans, volunteersfundingrecognition
  6. 6. Risk analysisbenefits• free• credibility• reachrisks• no control over outcomes• expectation management• mixed messages
  7. 7. Why work with print? medium of record publish regularly drives the news cycle most likely to follow up
  8. 8. Why work with radio?immediacyhyper-localopportunitiescommunity switchboard
  9. 9. Why work with TVnewscurrent affairsthemed programs
  10. 10. Know the media“Maggie Gees”deadlinesspecial needs
  11. 11. What media want something different new information local and national trends impact on others wow factor st factor (first, latest etc) your credibility
  12. 12. Being newsworthy Something new Calendar Dates Topical Issues
  13. 13. why is your club newsworthy?
  14. 14. Club story bankgather newsworthy storiescategorise storiesrefresh and recycle
  15. 15. Become a storytellerinfo-graphicsphotosvideoaudiofact sheetsonline linksimmersion
  16. 16. Media musts media release media alert media backgrounder spokespersons
  17. 17. Media releases events personalities topical issues
  18. 18. Club spokespersonA good spokesperson is…• available• articulate• prepared/knowledgeable• authorised• enthusiastic• presentable 22
  19. 19. Pitching the media
  20. 20. Personal approach 20 minutes appointment who attends brief explain issues overview stories identify media needs agree way ahead + deadlines leave something continuous contact
  21. 21. Phone pitch call a specific journalist say something interesting why it is relevant where the story fits shape the story way ahead follow-up
  22. 22. Email pitch subject line subject line Subject line one screen One screen lead with the •news •local angle •benefit •trend •“st” factor call to action
  23. 23. Letter pitch Letters bring bonuses
  24. 24. Tie in social media
  25. 25. Measure and follow-up Tidying up
  26. 26. #1 your role#2 Canberra media#3 how you can succeed#4 media musts#5 social media#6 free resources
  27. 27. @bobcraw 0401 063 8370401 063 837

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