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Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
Media Success For Small Sporting Clubs
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Media Success For Small Sporting Clubs

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Promote your sports club through the media and watch your public profile grow. Learn about the media, making your club stories appealing and the four ways to approach editors and producers.

Promote your sports club through the media and watch your public profile grow. Learn about the media, making your club stories appealing and the four ways to approach editors and producers.

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Transcript

  • 1. Media for club volunteers
  • 2. #1 your role#2 Canberra media#3 how you can succeed#4 media musts#5 social media#6 free resources
  • 3. Where media fits communications goals audiences messages delivery systems Media timeframe budget evaluation
  • 4. Club media officer identify opportunities prepare materials approach the media report, refine, return
  • 5. Why work with media?promote clubattract players, fans, volunteersfundingrecognition
  • 6. Risk analysisbenefits• free• credibility• reachrisks• no control over outcomes• expectation management• mixed messages
  • 7. Why work with print? medium of record publish regularly drives the news cycle most likely to follow up
  • 8. Why work with radio?immediacyhyper-localopportunitiescommunity switchboard
  • 9. Why work with TVnewscurrent affairsthemed programs
  • 10. Know the media“Maggie Gees”deadlinesspecial needs
  • 11. What media want something different new information local and national trends impact on others wow factor st factor (first, latest etc) your credibility
  • 12. Being newsworthy Something new Calendar Dates Topical Issues
  • 13. why is your club newsworthy?
  • 14. Club story bankgather newsworthy storiescategorise storiesrefresh and recycle
  • 15. Become a storytellerinfo-graphicsphotosvideoaudiofact sheetsonline linksimmersion
  • 16. Media musts media release media alert media backgrounder spokespersons
  • 17. Media releases events personalities topical issues
  • 18. Club spokespersonA good spokesperson is…• available• articulate• prepared/knowledgeable• authorised• enthusiastic• presentable 22
  • 19. Pitching the media
  • 20. Personal approach 20 minutes appointment who attends brief explain issues overview stories identify media needs agree way ahead + deadlines leave something continuous contact
  • 21. Phone pitch call a specific journalist say something interesting why it is relevant where the story fits shape the story way ahead follow-up
  • 22. Email pitch subject line subject line Subject line one screen One screen lead with the •news •local angle •benefit •trend •“st” factor call to action
  • 23. Letter pitch Letters bring bonuses
  • 24. Tie in social media
  • 25. Measure and follow-up Tidying up
  • 26. #1 your role#2 Canberra media#3 how you can succeed#4 media musts#5 social media#6 free resources
  • 27. @bobcraw 0401 063 8370401 063 837

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