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Communicating in the Age of National Security
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Communicating in the Age of National Security

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Presentation to senior Australian Public Service executives at the Australian National Security College in May 2014.

Presentation to senior Australian Public Service executives at the Australian National Security College in May 2014.


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Transcript

  • 1. Bob Crawshaw May 2014
  • 2. traditional media landscape business model is broken newsrooms shrink growth of online papers channels morph & merge
  • 3. is the media biased? ?
  • 4. growth in online papers
  • 5. single issue reporting
  • 6. enter social media
  • 7. 83% have internet access 77% have broadband access social media
  • 8. media habits are changing
  • 9. how governments respond Ack: CraigThomler: Oct 2013
  • 10. trends impacting national security customisation data privacy imagery content & coordination
  • 11. customising the consumer
  • 12. data drives conversations
  • 13. privacy - who controls the data?
  • 14. rising power of imagery
  • 15. managing content
  • 16. implications for citizens i-democracy I am the audience of one death of the expert privacy? what privacy?
  • 17. implications for public servants
  • 18. keeping up with the leader
  • 19. changing public mindset use your data and imagery multi-channel conversations now mandatory have a continuous dialogue cutting comms teams is high risk implications for agencies
  • 20. Commitment Content Resources CCR effective national security comms
  • 21. your choice their choice
  • 22. contact @bobcraw bobcraw@webone.com.au 0401 063 387

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