2013 Study on Social Journalism in the UK
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2013 Study on Social Journalism in the UK

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See how UK journalists are using social media to do their job. Would the experience of Australian journalists be that much different?

See how UK journalists are using social media to do their job. Would the experience of Australian journalists be that much different?

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2013 Study on Social Journalism in the UK 2013 Study on Social Journalism in the UK Presentation Transcript

  • CISION UK Social Journalism Study 2013 (Extracts)
  • Time journalists spend on social media each day
  • Social media tools journalists use each week
  • Number of followers journalists have on their preferred social media sites
  • How journalists use social media in a typical week
  • Journalists’ perceptions of their own knowledge of social media
  • Perceptions of the impact of social media on how journalists work
  • 35% of journalists named social media as one way PR professionals contacted them Non-news journalists are more likely to be contacted through social media 30% of journalists would prefer social media as one of two preferred ways of being contacted
  • Country rankings CISION social journalism barometer 2012
  • How journalists want to be contacted versus how they actually are contacted
  • Bob Crawshaw @bobcraw bobcraw@webone.com.au 0401 063 387