Explain the opt-in concept and what “Google Products and others” meansExplain each of the data sharing options and consequences associated with it
Talk about one account and different websites under that accountGoogle will categorize each website separatelyTalk about “Comparing: All sites of similar size”.
The first thing you should notice in the benchmark report is that Google is showing you data based on “Comparing: All sites of similar size”. Show to compare different industry verticals
Very Business is Different, Do not make decisions based on single report or single metricsTriangulate to validate your analysis
Welcome to Google Analytics Benchmarking Service Webinar
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Introduction SushantSahani Web Analytics and Search Engine Marketing Expert at Webucator
Agenda Google Analytics Benchmarking Service Overview of Google Analytics Data Sharing Options Understanding Benchmarking Service in Google Analytics Accessing and Analyzing Benchmarking Reports in Google Analytics Question and Answer Session
Overview of Data Sharing Options By default your sharing your data with “Google Products and others” Data Sharing Options in Google Analytics: With other Google products only Anonymously with Google and others Do not share my Google Analytics data
Demystifying Google Analytics Benchmarking Services Is data sharing really anonymous? How accurate is this service? How does Google categorize websites? Do I get to choose which category my website belongs to? Can I add a new category in the list of vertical markets?