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Google Analytics Benchmarking Service Webinar

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  • Explain the opt-in concept and what “Google Products and others” meansExplain each of the data sharing options and consequences associated with it
  • Talk about one account and different websites under that accountGoogle will categorize each website separatelyTalk about “Comparing: All sites of similar size”.
  • The first thing you should notice in the benchmark report is that Google is showing you data based on “Comparing: All sites of similar size”. Show to compare different industry verticals
  • Very Business is Different, Do not make decisions based on single report or single metricsTriangulate to validate your analysis
  • Transcript

    • 1. Welcome to
      Google Analytics Benchmarking Service Webinar
    • 2. Follow Us
      http://twitter.com/webucatorhttp://facebook.com/webucator
    • 3. Welcome
      Chat
      The WebEx floating toolbar
      Ask Questions using the chat interface
      For support, call 877-932-8228 x4.
    • 4. Introduction
      SushantSahani
      Web Analytics and Search Engine Marketing Expert at Webucator
    • 5. Agenda
      Google Analytics Benchmarking Service
      Overview of Google Analytics Data Sharing Options
      Understanding Benchmarking Service in Google Analytics
      Accessing and Analyzing Benchmarking Reports in Google Analytics
      Question and Answer Session
    • 6. Overview of Data Sharing Options
      By default your sharing your data with “Google Products and others”
      Data Sharing Options in Google Analytics:
      With other Google products only
      Anonymously with Google and others
      Do not share my Google Analytics data
    • 7. How to Control Data Sharing Options
    • 8. Demystifying Google Analytics Benchmarking Services
      Is data sharing really anonymous? How accurate is this service?
      How does Google categorize websites?
      Do I get to choose which category my website belongs to?
      Can I add a new category in the list of vertical markets?
    • 9. Accessing Benchmarking Reports
    • 10. Comparing Your Data With Industry Verticals
    • 11. Leveraging Benchmark Reports for Improving website performance
      Red is Bad and Green is Good
      Apply Business Context to Your Analysis
      Use Triangulation
    • 12. Questions & Answers
    • 13. Contact Webucator
      sales@webucator.com
      877-932-8228
      Follow Webucator
      Twitter: http://twitter.com/webucator
      Facebook: http://facebook.com/webucator
      Twitter: http://twitter.com/sahanis
      Blog: http://seo.blogs.webucator.com
      Connect with us.
    • 14. Thanks for joining us today!
      You will receive an email from us after this webinar.
      Please take a moment and fill out our evaluation form.

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