Pulse breakfast forum Healthcare July 2010 (final2)

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Overview of the Healthcare Market In Malaysia 2010

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Pulse breakfast forum Healthcare July 2010 (final2)

  1. 1. www.pulse-group.com Presented By Bob Chua, CEO Pulse Group PLC Healthcare Outlook 2010
  2. 2. www.pulse-group.com Presented By Pulse Group
  3. 3. www.pulse-group.com Competitive challenges facing Asian generics and patented product’s producers <ul><li>Government efforts to lower healthcare spending, which prompted new regulations, will stimulate the generics market, which has so far been growing at a very modest pace </li></ul><ul><li>Main drivers of the patented segment will include higher healthcare expectations, demographic changes and the availability of new drugs in the market </li></ul>Healthcare Industry Overview (1/2)
  4. 4. www.pulse-group.com The Malaysian healthcare (pharmaceuticals and medical devices) industry was estimated at USD 1.5 billion in 2010, of which pharmaceuticals was valued at approximately 1.1 billion with Compound Annual Growth Rate of 10.5% from 2009-2012. Healthcare Industry Overview (2/2) Malaysian Healthcare: Over the years and today
  5. 5. www.pulse-group.com SAMPLING PLAN
  6. 6. Sampling Plan www.pulse-group.com Random and Nationally Representative Sampling Qualifications Method Online Length of interview 25 minutes Sample Size n=706 Males & Females aged 18 and above Research Area Malaysia Research Period Mid June – Mid July 2010
  7. 7. www.pulse-group.com LIFESTYLE
  8. 8. Lifestyle – Health In Overall www.pulse-group.com - How do you rate your Health in Overall ? N= 706 - What are the reason for above rating ? Suffering diseases Top 1 – Hypertension Top 2 – Diabetes Top 3 – Dyslipidemia Top 4 – Heart Disease <ul><li>Visit Physicians very often / always fall sick </li></ul><ul><li>At least once a month </li></ul><ul><li>Flu, fever , allergy, headache etc </li></ul>Relatively healthy and health conscious Health Status Health Status Health Status Health in overall Healthy Fair Not Healthy
  9. 9. Lifestyle – What They Do ? www.pulse-group.com - What will you do to Keep yourself Healthy ? N= 706 <ul><li>To maintain a healthy lifestyle, top 2 activities respondents usually do is keep a healthy diet and regularly exercise </li></ul>Activities to keep healthy Exercise Keep a healthy diet Take supplements regularly Diet
  10. 10. www.pulse-group.com Lifestyle – Frequency Of Exercise - How many times do you Exercise in a week ? N= 706 <ul><li>Average frequency of exercise is 1 to 2 times in a week </li></ul><ul><li>Convenience – gym and fitness centers are available in town, people tend to visit after work </li></ul>Frequency of exercise per week 1-2 times 3-4 times 7-8 times 5-6 times
  11. 11. Lifestyle – Activity participation www.pulse-group.com - Participated in any Healthy Living or Wellness Program in the last 6 months? N= 706 <ul><li>Other than convenience, fitness centre provide flexible schedules for those with hectic lifestyles or are shy to work out in front or others but still want to use a gym. It will also help you see results quicker than when working out on your own </li></ul><ul><li>Yoga had become a popular activity nowadays because other than maintain healthy but also makes our mind relaxing and massaging all body organ at the same time </li></ul>Participation in any healthy living or wellness program NO, 79% Yes, 21% Fitness Membership (47%) Yoga, marathon, dancing (31%) Detox Program (28%)
  12. 12. Lifestyle – Home Medical Device www.pulse-group.com Interested in using an In Home Medical Device to improve health or treat a health related condition?? Blood Pressure Device (59%) Glucometer (22%) Thermometer, weighting scale (30%) N= 706 <ul><li>Home use medical devices provide a lot of benefits like convenience to use, time saving, self- monitoring and reasonable price </li></ul>Using an in home medical device NO, 22% Yes, 78%
  13. 13. www.pulse-group.com INFORMATION RESOURCES
  14. 14. Healthcare Professional www.pulse-group.com - Did you compare Doctors or Medical Specialists before choosing one in the last 6 months? Insurance coverage Physician’s reputation even though the fee is high Family doctor / used to see more doctor whenever fall sick and doctor may know my medical history Hospital location Others N= 706 <ul><li>More than half of the respondents will not compare among doctors and medical specialist but they will consider their affordability on the medical fees and whether it has the privilege of insurance coverage when choosing a physicians or hospitals </li></ul>- What are the factors influencing choice of physicians / hospitals? Factors influencing choice of physicians or hospitals (%) Comparison among doctors and medical specialist Affordability of medical fees NO, 59% Yes, 41%
  15. 15. Trusted Sources www.pulse-group.com - What is your Trusted Sources for Information regarding Health related matters ? N= 706 <ul><li>Doctors or medical specialist are the most reliable and most trusted sources for respondents to ask for information regarding health related matters </li></ul>Trusted sources for information regarding health related matters (%) Medical Associations Independent Health Related Websites Friends Family Members Others (health related books or magazines, online search, doctors, pharmacist) Doctors / Medical Specialists
  16. 16. Channels www.pulse-group.com - What are the Channels you will use to understand your Health/ Diseases Suffering? Health Campaign Radio TV Health Magazine Medical Pamphlet In The Clinic Newspaper Others (internet, Google search , doctors, pharmacist etc) N= 706 <ul><li>Top 3 channels for respondents to understand their health or diseases suffering are newspapers , health magazines and medical pamphlet in the clinic </li></ul>Channels to understand health or diseases suffering (%)
  17. 17. Health Information Demanding www.pulse-group.com - What sort of Health related Information are you Looking For ? - Do you think such Information on Medical is Reliable ? Yes, 93% No, 7% N= 706 <ul><li>In terms of health related information, respondents are more demanding on understanding the diseases/ aliments follow by understanding more on healthcare related matters and medical conditions </li></ul><ul><li>Almost all of them think that such information in reliable </li></ul>Health related information respondent looking for (%) Reliability of information Understanding Medical Terms Understanding Medical Conditions Understanding More On Healthcare Related Matters Understanding Diseases / Ailments
  18. 18. www.pulse-group.com GOVT. VS PRIVATE HOSPITALS
  19. 19. Government Vs Private Hospitals www.pulse-group.com N= 706 NO, 59% Yes, 41% Have you visited any Government Hospitals in the Past 6 Months ? WHY ? For Medical Checkup / Follow Up (47%) For Outpatient Treatment (50%) For Inpatient Treatment (3%) NO, 52% Yes, 48% Have you visited any Private Hospitals in the Past 6 Months ? WHY ? For Medical Checkup / Follow Up (49%) For Outpatient Treatment (42%) For Inpatient Treatment (9%) ----------------------------------------------------------------------------------------------------
  20. 20. Satisfaction www.pulse-group.com - Are you Satisfied with the Overall Service provided by Government and Private Hospitals ? <ul><li>Private hospital has better reputation as respondents are more satisfied with private hospital (72%) compare to government hospital (39%) </li></ul><ul><li>Like wise to dissatisfaction, respondents are not satisfied with government hospital (24%) compare to private hospital (7%) </li></ul><ul><li>Other than medical cost, the reason of satisfaction is closely related with the services quality provided by the hospitals </li></ul>Extremely Satisfied Somehow Satisfied Neutral Somehow Not Satisfied Extremely Not Satisfied Government Hospitals (n=290) Private Hospitals (n=339)
  21. 21. Safety & Effectiveness www.pulse-group.com Do you Believe that Medication / Supplements you are using are Safe ? Do you Believe that Medication / Supplements you are using are Effective ? N= 706 - Do you Believe that Medication / Supplements you are using are Safe? - Do you Believe that Medication / Supplements you are using are Effective? <ul><li>Respondents believe that medication / supplements they using are safe and effective </li></ul>No, 12% Yes, 88% Yes, 64% Never thought of, 26% No, 10%
  22. 22. Cost of Medication/ Supplements www.pulse-group.com How would you rate the Cost of Medications / Supplements you are taking right now ? Yes, 82% No, 18% Would you consider Switching to other alternative medication if there was a Cheaper Alternative but with Same Results ? ( Generic Drug instead of Branded Drug ) N= 706 - How would you rate the Cost of Medications / Supplements you are taking right now ? - Would you consider Switching to other alternative medication if there was a Cheaper Alternative but with Same Results? <ul><li>Almost 50% of the respondents perceive the cost of medication or supplements they taking right now is expensive . </li></ul><ul><li>However, 82% of them would consider to switching to other alternative if there was a cheaper alternative but with same effectiveness </li></ul>Extremely Expensive Somehow Expensive Extremely Not Expensive Somehow Not Expensive Neutral
  23. 23. Purchasing Behavior www.pulse-group.com - Where are your Main Areas to Purchase Medicine ? N= 706 <ul><li>Respondents tend to purchase medicine from pharmacies followed by clinics </li></ul><ul><li>One of the reason that encourage respondents to purchase from pharmacy might due to some promotion package, discount or free gift given by pharmacy where they hardly get this from clinic or other places </li></ul>Main area to purchase medicine (%) Clinic Pharmacy Government hospital Private hospital Chinese Medicine Halls Purchase online Others
  24. 24. www.pulse-group.com ALTERNATIVE MEDICAL METHODS
  25. 25. Traditional Medication Methods www.pulse-group.com Yes, 33% No, 67% Have you seek for any forms of Traditional Medication Methods in the Past 6 Months ? Traditional Massage (64%) Sinseh (38%) Acupuncture (22%) Bomoh (6%) Which Traditional Medical Services you have seek in the Past 6 Months ? N= 706 - Have you seek for any forms of Traditional Medication Methods in the Past 6 Months ? - Which Traditional Medical Services you have seek in the Past 6 Months ? <ul><li>1/3 of the respondents tend to seek traditional medication methods in the past 6 months. </li></ul><ul><li>Traditional massage is the most famous traditional medical services follow by sihseh and acupuncture </li></ul>
  26. 26. www.pulse-group.com RECOMMENDATION
  27. 27. Unmet Needs & Solutions www.pulse-group.com <ul><li>Service </li></ul><ul><li>Waiting time is too long </li></ul><ul><li>Hospital’s staff attitude, not sincere and not patience </li></ul><ul><li>Customer service counter, not efficient enough </li></ul><ul><li>Lack of medical equipment such as hospital bed and ward rooms </li></ul>Unmet Needs ! Solutions <ul><li>Better systematize </li></ul><ul><li>management </li></ul><ul><li>Professional attitude in </li></ul><ul><li>attending to customers, </li></ul><ul><li>sincere, patience, </li></ul><ul><li>responsibility, concentration and be ethical </li></ul><ul><li>Purchase sufficient medical equipments and increase the number of bed </li></ul><ul><li>Guideline and Medical Information </li></ul><ul><li>Lack of health info update </li></ul><ul><li>Low awareness to disease prevention </li></ul><ul><li>Lack of communication among medical professional and public </li></ul><ul><li>Limited interaction for public towards medical info </li></ul><ul><li>Co-operation between hospital, media and pharmaceutical company to organize more health related campaign in-order to create awareness and education among public </li></ul><ul><li>Availability of diseases prevention information (example H1N1, dengue etc) through health awareness and education campaign </li></ul><ul><li>Cost of Medication </li></ul><ul><li>Affordability </li></ul><ul><li>Medicine fees </li></ul><ul><li>Admission fees </li></ul><ul><li>Procedure and medical test fees </li></ul><ul><li>Physician’s consultation fees </li></ul><ul><li>Medical package inclusive </li></ul><ul><li>Admission, consultation and </li></ul><ul><li>medication fees </li></ul><ul><li>Subsidize program for poor </li></ul><ul><li>family with appropriate terms </li></ul><ul><li>and conditions </li></ul>N= 706
  28. 28. Unmet Needs & Solutions www.pulse-group.com <ul><li>Physician’s Attitude </li></ul><ul><li>Medical ethics for all the </li></ul><ul><li>doctors and nurses </li></ul><ul><li>Relationship among doctors </li></ul><ul><li>and patients </li></ul>Unmet Needs ! Solutions <ul><li>Continuously training for knowledgeable, patience and responsible medical professionals </li></ul><ul><li>Practice the ethics of providing “ accurate and right information” to patients </li></ul><ul><li>Built up patient’s trust and confidence level </li></ul><ul><li>Medications & Supplements </li></ul><ul><li>Demanding of effective, minimal </li></ul><ul><li>side effects and affordable drugs </li></ul><ul><li>High preferable to natural / herbal </li></ul><ul><li>medicine </li></ul><ul><li>Reliable brand </li></ul><ul><li>Pharmaceutical company – sustained clinical trails / research </li></ul><ul><li>Popularize alternative treatments and natural therapies with the use of complementary medicine widespread </li></ul><ul><li>Government hospital </li></ul><ul><li>Lack of doctors in government hospitals and clinics </li></ul><ul><li>Attract the doctors working oversea to return home with better benefit and privilege </li></ul>N= 706
  29. 29. www.pulse-group.com PULSE HEALTHCARE
  30. 30. What Can We Do For You ? www.pulse-group.com Proposal Writing Recruitment & interview methodology <ul><li>Face to face </li></ul><ul><li>Telephonic </li></ul><ul><li>CATI / CAWI </li></ul><ul><li>Focus Group </li></ul><ul><li>Discussion </li></ul>Data Cleaning Reporting <ul><li>Executive summary </li></ul><ul><li>Top line </li></ul><ul><li>Recommendation </li></ul><ul><li>SWOT Analysis </li></ul><ul><li>Primary research </li></ul><ul><li>Secondary research </li></ul><ul><li>Data collection </li></ul><ul><li>Professional personnel to manage healthcare project: </li></ul><ul><li>Recruiter & interviewer who have healthcare background and knowledge </li></ul><ul><li>Experienced and capable to manage a F2F/ Telephonic / CATI / CAWI / FGD interviews with doctors, medical specialist, KOL, pharmacist, patients etc </li></ul><ul><li>Analysts who understand well on healthcare market in APAC </li></ul><ul><li>Comprised of ex-nurses, doctors, medical student etc </li></ul><ul><li>Data QC </li></ul><ul><li>Data generation </li></ul><ul><li>Data punching </li></ul>
  31. 31. Snapshot – Planet Pulse www.pulse-group.com
  32. 32. Profiling – Planet Pulse www.pulse-group.com Healthcare related profiling: www.planet-pulse.com For “patients with ailments” For “medical practitioners” <ul><li>Are you a doctor? </li></ul><ul><li>Are you a pharmacist? </li></ul><ul><li>Are you a nurse? </li></ul><ul><li>Are you a general practitioner (GP) or medical specialist? </li></ul><ul><li>What is your specialty? </li></ul><ul><li>Do you own a clinic? </li></ul><ul><li>Do you practicing in public or private hospital? </li></ul><ul><li>Do you own a pharmacy? </li></ul><ul><li>Please indicate the number of years you have been practicing medicine / pharmacy (years since completing horsemanship)? </li></ul><ul><li>In a typical month, how many patients in total you treat, regardless of condition? </li></ul><ul><li>Do you suffer from any diseases? </li></ul><ul><li>How frequent do you go to clinic for sick visit? </li></ul><ul><li>Do you tend to purchase medicine and supplements from clinic or pharmacy? </li></ul><ul><li>Do you have a family doctor? </li></ul><ul><li>Do you own a medical card? </li></ul><ul><li>Do you sign up for any health program? (Gym, Fitness centre, Yoga etc) </li></ul><ul><li>Do you currently taking any medication / supplements? </li></ul><ul><li>Do you buy medical insurance? </li></ul>
  33. 33. www.pulse-group.com NEXT BREAKFAST FORUM
  34. 34. Automotive www.pulse-group.com
  35. 35. Q & A Session www.pulse-group.com Yes, 33% Q & A
  36. 36. Thank You www.pulse-group.com

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