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Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
Mscceodialogue09   Bob Chua (Final)
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Mscceodialogue09 Bob Chua (Final)

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Transcript

  • 1. Riding on Web 2.0 to conquer the world The Pulse story MSC SSO CEO DIALOGUE Presented by Bob Chua – CEO
  • 2. The Dream
  • 3. The Dream
    • To revolutionize the industry
    • To plug a gap to an upcoming opportunity
    • To create one of the leading companies and brands in this space
    • To create jobs, wealth, and a sustainable business
    • To create a global Malaysian Brand
    • To innovate, transfer knowledge, and give back
    • To have fun along the way
    • To put a ‘Pulse’ in every piece of research
  • 4. The Opportunity
  • 5. Market Size - Globally Source: ESOMAR Global Market Research Report 2009, page 7
  • 6. Centralization of Cost Centres
  • 7. Centralization of Profit Centres
  • 8. The Evolution of Research F2F Pre-1980’s Mass Telephone 1980-2005 Interruption
  • 9. Interruption Based
  • 10. The Tipping Point Internet Now Telephone 1980-2005 Interruption
  • 11. Research 1.0 Process Need for market intelligence End client Data analysis Questionnaire programming Questionnaire translation Data collection Data processing Survey Solutions PULSE Business Decision End client Agency Research Study Design Agency Analysis And Insights
  • 12. Research 2.0 Process Need for market intelligence End client Research Study Design Business Decision End client Analysis And Insights Data analysis Questionnaire programming Questionnaire translation Data collection Data processing Survey Solutions PULSE
  • 13. Permission + Engagement Permission + Engagement
  • 14. Research 2.0 Mediums
  • 15. Research 2.0
  • 16. The Journey
  • 17. The journey
    • Where and how we started
    Brain-fart! (May ‘05) (May ‘06) (May ‘07)
  • 18. History – Staff and Revenue
    • Staff strength and Revenue growth
    IPO
  • 19. Media sluts
  • 20. A New Brand World 2006
  • 21. 2006 Trade Shows ESOMAR WORLD CONGRESS The Queen Elizaberth II Conference Centre, London Sept 17 – 20 CASRO 31 ST ANNUAL CONFERENCE Client Driven Change: How It Impact Our Business? The Ritz- Carlton, Marina Del Rey, Los Angeles, USA Oct 18 – 20
  • 22. 2006 Events OSIM Singapore Master 2006 Laguna National Golf & Country Club March 9-12, 2006 PULSE – DENTSU BRANDING SEMINAR 2006 Kuala Lumpur
  • 23. 2006 Awards MSC APICTA WINNER Asia Pacific ICT Awards for “Best Start-up Companies” GOLDEN BULL AWARD Emerging SME’s RED HERRING ASIA 100 Finalist Winner for “Fastest Growing APAC Start-Up” PIKOM NATIONAL ICT 100 Finalist Winner for “Best of Start-Up Companies”
  • 24. 2006 PR
  • 25. 2007 Trade Show ESOMAR ASIA PACIFIC : NEW REALITIES Shangri-La Hotel, Kuala Lumpur, Malaysia March 12-14 MALAYSIAN MEDIA CONGRESS & MEDIA MARKET EXPO Sime Darby Convention Centre, Kuala Lumpur, Malaysia April 2 & 3 ARF 2007: RETHINK Annual Convention & Expo New York Marriott Marquis, NYC April 16 -18 CASRO : INTERNATIONAL RESEARCH CONFERENCE: APAC The Fairmont Hotel, San Francisco, USA April 25 & 26
  • 26. 2008 Trade Shows MRS ANNUAL CONFERENCE : THE GREAT DEBATES The Riverbank Park Plaza, London March 18 & 19 ESOMAR ASIA PACIFIC Asia Fast Forward The Ritz-Carlton Millenia, Singapore April 7 - 9 ADOI : SUPER “CEO” CONFERENCE Sime Darby Convention Centre, Kuala Lumpur, Malaysia April 10 CASRO INTERNATIONAL CONFERENCE 2007 : GLOBAL New York, USA May 6 - 7
  • 27. MRA 50 TH ANNUAL CONFERENCE New York June 4 - 5 CASRO 13 TH ANNUAL TECHNOLOGY CONFERENCE Millenium Broadway Hotel, New York June 26 - 27 ESOMAR CONGRESS 2008 Montreal, Canada Sept 21 - 25 CASRO 33 RD ANNUAL CONFERENCE The Breakers, Palm Beach Oct 15 - 17 2008 Trade Shows
  • 28. 2007 Trade Shows ADASIA RESEARCH DAY SINGAPORE Hotel Intercontinental Singapore June 21 ESOMAR CONGRESS : EXCELLENCE – 60 YEARS Berlin Intercontinental, Germany September 16 - 19 AMA 2007: MARKETING RESEARCH CONFERENCE Wynn Las Vegas Hotel, USA Sept 23 -26 CASRO 32 ND ANNUAL CONFERENCE 2007 Innovation Applied: Creative Approaches to Meet Clients and Market Demands Four Seasons Resort Scottsdale, Arizona USA Oct 10 -12
  • 29. AMSRS 2007 : NATIONAL CONFERENCE The Changing Face of Research Luna Park, Sydney, Australia Oct 24 - 26 ESOMAR: 2007 PANEL RESEARCH Buena Vista Palace, Orlando, Miami USA Oct 28 - 30 ESOMAR: QUALITATIVE CONFERENCE & WORKSHOP Current and Emerging Trends in Qualitative Hotel Lutetia, Paris, France Nov 12 - 14 LONDON INSIGHT SHOW 2007 Research Innovation Advantage Earl Court London, UK Nov 20 - 21 2007 Trade Shows
  • 30. Pulse Online
  • 31. Pulse Offline
  • 32. Pulse Offline
  • 33. 2007 Events PLANET PULSE REGIONAL TRAVEL SURVEY One Utama Shopping Mall, Malaysia October 25 PULSE COCKTAIL PARTY An Evening with Pulse Group Luna Bar, Pacific Regency Kuala Lumpur, Malaysia March 13
  • 34. Thought Leadership
  • 35. PR
  • 36. Pulse Offline
  • 37. Pulse Offline
  • 38. Get your own Billboard
  • 39. Pulse DNA
  • 40. E-CRM Ability to track sales, revenue visibility and intelligence
  • 41. Proposal Generator Ability to generate proposals at anytime, anywhere within minutes
  • 42. Survey Engine Ability to integrate TVC’s or Print Ad files and launch studies in any country, language or timezone
    • Ranking
    • Single and multiple choice tick box
    • Single choice pull down
    • Multi-point scale with sub-questions
    • Sliding scales
    • Single-choice/ and multiple-choice matrix
    • Spinners
    • Constant Sum
    • Comment and Essay
  • 43. Planet Pulse
  • 44. Project Monitoring & Validation Stringent + Automated Quality Control Features
  • 45. Live Reporting
  • 46. Finance ERP Track revenue, PO’s, invoicing etc.
  • 47. Web 2.0
    • Web 2.0 Technology
  • 48. Critical Success Factors
    • Exhausted cash from the 3F’s..Family, friends and fools
    • Built Cash-flow quickly
    • Hired only A-Players
    • Went global
    • Built a solid framework (accounting, legal, systems, IT, governance etc.)
    • Sourced external funding
    • Energized our brand
    • Protected our IP
    • Deliver Value
    • Move fast
  • 49. Milestones June 2005 Incorporation of Pulse BPO Sdn Bhd Sydney office established October 2005 MSC status obtained July 2006 Finalist for the Red Herring 100 Asia 2006 awards, and Golden Bull October2006 Named as winner of APICTA award February 2007 Secured venture capital funding from JAIC March 2007 Established offices in London, NYC, Delhi and Singapore June 2008 IPO’d on London’s PLUS markets Established Singapore Office 2009 Watch this space!
  • 50. Pulse – 4 years on
    • Publicly Listed on London’s Exchange (Symbol : PGRP)
    • International Offices (KL, SG, Sydney, Delhi, London, and NYC)
    • International client base
    • MSC Status
    • Award winning company
    2009 Global Finalist Malaysia ICT 2006 Fastest-growing Start-up WINNER 2008 Emerging WINNER Most Promising Entrepreneur 2008 Awards WINNER Emerging SME 2006 Malaysia Industry Excellence Award 2008 BRAND WINNER Ranked 119 Technology Fast 500 Asia Pacific 2008
  • 51. Pulse Footprint Sydney Kuala Lumpur New York London Singapore New Delhi Pulse is quoted on the London PLUS exchange Headquarters Pulse Offices
  • 52. Clients
  • 53. Closing Thoughts
    • In every situation, opportunities exist.
    • Seek ‘real’ Vs. ‘potential’ growth opportunities
    • It’s fine to think you can conquer the world
    • Leverage technology and innovate, think global and into the future
    • Go for the ‘low hanging fruit’
    • Energize your brand
    • Stay lean and hungry
    • Be Fearless
    • Move fast
    10. KICK SOME ASS!!
  • 54. Thank You [email_address]

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