Riding on Web 2.0 to conquer the world The Pulse story MSC SSO CEO DIALOGUE Presented by Bob Chua – CEO
The Dream
The Dream <ul><li>To revolutionize the industry </li></ul><ul><li>To plug a gap to an upcoming opportunity </li></ul><ul><...
The Opportunity
Market Size - Globally Source: ESOMAR Global Market Research Report 2009, page  7
Centralization of Cost Centres
Centralization of Profit Centres
The Evolution of Research F2F Pre-1980’s Mass Telephone 1980-2005 Interruption
Interruption Based
The Tipping Point Internet Now Telephone 1980-2005 Interruption
Research 1.0 Process Need for  market intelligence  End client Data  analysis Questionnaire programming Questionnaire  tra...
Research 2.0 Process Need for  market intelligence  End client Research Study Design Business Decision End client Analysis...
Permission + Engagement Permission + Engagement
Research 2.0 Mediums
Research 2.0
The Journey
The journey <ul><li>Where and how we started </li></ul>Brain-fart! (May ‘05) (May ‘06) (May ‘07)
History – Staff and Revenue <ul><li>Staff strength and Revenue growth </li></ul>IPO
Media sluts
A New Brand World 2006
2006 Trade Shows ESOMAR WORLD CONGRESS The Queen Elizaberth II Conference Centre, London Sept 17 – 20 CASRO 31 ST  ANNUAL ...
2006 Events OSIM Singapore Master 2006 Laguna National Golf & Country Club March 9-12, 2006 PULSE – DENTSU BRANDING SEMINA...
2006 Awards MSC APICTA WINNER Asia Pacific ICT Awards for “Best Start-up Companies” GOLDEN BULL AWARD   Emerging SME’s RED...
2006 PR
2007 Trade Show ESOMAR ASIA PACIFIC : NEW REALITIES Shangri-La Hotel, Kuala Lumpur, Malaysia March 12-14 MALAYSIAN MEDIA C...
2008 Trade Shows MRS ANNUAL CONFERENCE : THE GREAT DEBATES The Riverbank Park Plaza, London March 18 & 19 ESOMAR  ASIA PAC...
MRA 50 TH  ANNUAL CONFERENCE New York June 4 - 5 CASRO 13 TH  ANNUAL TECHNOLOGY CONFERENCE Millenium Broadway Hotel, New Y...
2007 Trade Shows ADASIA RESEARCH DAY SINGAPORE Hotel Intercontinental Singapore June 21 ESOMAR  CONGRESS : EXCELLENCE – 60...
AMSRS 2007 : NATIONAL CONFERENCE The Changing Face of Research Luna Park, Sydney, Australia Oct 24 - 26 ESOMAR: 2007 PANEL...
Pulse Online
Pulse Offline
Pulse Offline
2007 Events PLANET PULSE REGIONAL TRAVEL SURVEY One Utama Shopping Mall, Malaysia October 25 PULSE COCKTAIL PARTY An Eveni...
Thought Leadership
PR
Pulse Offline
Pulse Offline
Get your own Billboard
Pulse DNA
E-CRM Ability to track sales, revenue visibility and intelligence
Proposal Generator Ability to generate proposals at anytime, anywhere within minutes
Survey Engine Ability to integrate TVC’s or Print Ad files and launch studies in any country, language or timezone <ul><li...
Planet Pulse
Project Monitoring & Validation Stringent + Automated Quality Control Features
Live Reporting
Finance ERP Track revenue, PO’s, invoicing etc.
Web 2.0 <ul><li>Web 2.0 Technology </li></ul>
Critical Success Factors <ul><li>Exhausted cash from the 3F’s..Family, friends and fools </li></ul><ul><li>Built Cash-flow...
Milestones June 2005 Incorporation of Pulse BPO Sdn Bhd  Sydney office established  October 2005   MSC status obtained  Ju...
Pulse – 4 years on <ul><li>Publicly Listed on London’s Exchange (Symbol : PGRP) </li></ul><ul><li>International Offices (K...
Pulse Footprint Sydney  Kuala Lumpur  New York London  Singapore  New Delhi Pulse is quoted on the London PLUS exchange He...
Clients
Closing Thoughts <ul><li>In every situation, opportunities exist.  </li></ul><ul><li>Seek ‘real’ Vs. ‘potential’ growth op...
Thank You   [email_address]
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Mscceodialogue09 Bob Chua (Final)

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Mscceodialogue09 Bob Chua (Final)

  1. 1. Riding on Web 2.0 to conquer the world The Pulse story MSC SSO CEO DIALOGUE Presented by Bob Chua – CEO
  2. 2. The Dream
  3. 3. The Dream <ul><li>To revolutionize the industry </li></ul><ul><li>To plug a gap to an upcoming opportunity </li></ul><ul><li>To create one of the leading companies and brands in this space </li></ul><ul><li>To create jobs, wealth, and a sustainable business </li></ul><ul><li>To create a global Malaysian Brand </li></ul><ul><li>To innovate, transfer knowledge, and give back </li></ul><ul><li>To have fun along the way </li></ul><ul><li>To put a ‘Pulse’ in every piece of research </li></ul>
  4. 4. The Opportunity
  5. 5. Market Size - Globally Source: ESOMAR Global Market Research Report 2009, page 7
  6. 6. Centralization of Cost Centres
  7. 7. Centralization of Profit Centres
  8. 8. The Evolution of Research F2F Pre-1980’s Mass Telephone 1980-2005 Interruption
  9. 9. Interruption Based
  10. 10. The Tipping Point Internet Now Telephone 1980-2005 Interruption
  11. 11. Research 1.0 Process Need for market intelligence End client Data analysis Questionnaire programming Questionnaire translation Data collection Data processing Survey Solutions PULSE Business Decision End client Agency Research Study Design Agency Analysis And Insights
  12. 12. Research 2.0 Process Need for market intelligence End client Research Study Design Business Decision End client Analysis And Insights Data analysis Questionnaire programming Questionnaire translation Data collection Data processing Survey Solutions PULSE
  13. 13. Permission + Engagement Permission + Engagement
  14. 14. Research 2.0 Mediums
  15. 15. Research 2.0
  16. 16. The Journey
  17. 17. The journey <ul><li>Where and how we started </li></ul>Brain-fart! (May ‘05) (May ‘06) (May ‘07)
  18. 18. History – Staff and Revenue <ul><li>Staff strength and Revenue growth </li></ul>IPO
  19. 19. Media sluts
  20. 20. A New Brand World 2006
  21. 21. 2006 Trade Shows ESOMAR WORLD CONGRESS The Queen Elizaberth II Conference Centre, London Sept 17 – 20 CASRO 31 ST ANNUAL CONFERENCE Client Driven Change: How It Impact Our Business? The Ritz- Carlton, Marina Del Rey, Los Angeles, USA Oct 18 – 20
  22. 22. 2006 Events OSIM Singapore Master 2006 Laguna National Golf & Country Club March 9-12, 2006 PULSE – DENTSU BRANDING SEMINAR 2006 Kuala Lumpur
  23. 23. 2006 Awards MSC APICTA WINNER Asia Pacific ICT Awards for “Best Start-up Companies” GOLDEN BULL AWARD Emerging SME’s RED HERRING ASIA 100 Finalist Winner for “Fastest Growing APAC Start-Up” PIKOM NATIONAL ICT 100 Finalist Winner for “Best of Start-Up Companies”
  24. 24. 2006 PR
  25. 25. 2007 Trade Show ESOMAR ASIA PACIFIC : NEW REALITIES Shangri-La Hotel, Kuala Lumpur, Malaysia March 12-14 MALAYSIAN MEDIA CONGRESS & MEDIA MARKET EXPO Sime Darby Convention Centre, Kuala Lumpur, Malaysia April 2 & 3 ARF 2007: RETHINK Annual Convention & Expo New York Marriott Marquis, NYC April 16 -18 CASRO : INTERNATIONAL RESEARCH CONFERENCE: APAC The Fairmont Hotel, San Francisco, USA April 25 & 26
  26. 26. 2008 Trade Shows MRS ANNUAL CONFERENCE : THE GREAT DEBATES The Riverbank Park Plaza, London March 18 & 19 ESOMAR ASIA PACIFIC Asia Fast Forward The Ritz-Carlton Millenia, Singapore April 7 - 9 ADOI : SUPER “CEO” CONFERENCE Sime Darby Convention Centre, Kuala Lumpur, Malaysia April 10 CASRO INTERNATIONAL CONFERENCE 2007 : GLOBAL New York, USA May 6 - 7
  27. 27. MRA 50 TH ANNUAL CONFERENCE New York June 4 - 5 CASRO 13 TH ANNUAL TECHNOLOGY CONFERENCE Millenium Broadway Hotel, New York June 26 - 27 ESOMAR CONGRESS 2008 Montreal, Canada Sept 21 - 25 CASRO 33 RD ANNUAL CONFERENCE The Breakers, Palm Beach Oct 15 - 17 2008 Trade Shows
  28. 28. 2007 Trade Shows ADASIA RESEARCH DAY SINGAPORE Hotel Intercontinental Singapore June 21 ESOMAR CONGRESS : EXCELLENCE – 60 YEARS Berlin Intercontinental, Germany September 16 - 19 AMA 2007: MARKETING RESEARCH CONFERENCE Wynn Las Vegas Hotel, USA Sept 23 -26 CASRO 32 ND ANNUAL CONFERENCE 2007 Innovation Applied: Creative Approaches to Meet Clients and Market Demands Four Seasons Resort Scottsdale, Arizona USA Oct 10 -12
  29. 29. AMSRS 2007 : NATIONAL CONFERENCE The Changing Face of Research Luna Park, Sydney, Australia Oct 24 - 26 ESOMAR: 2007 PANEL RESEARCH Buena Vista Palace, Orlando, Miami USA Oct 28 - 30 ESOMAR: QUALITATIVE CONFERENCE & WORKSHOP Current and Emerging Trends in Qualitative Hotel Lutetia, Paris, France Nov 12 - 14 LONDON INSIGHT SHOW 2007 Research Innovation Advantage Earl Court London, UK Nov 20 - 21 2007 Trade Shows
  30. 30. Pulse Online
  31. 31. Pulse Offline
  32. 32. Pulse Offline
  33. 33. 2007 Events PLANET PULSE REGIONAL TRAVEL SURVEY One Utama Shopping Mall, Malaysia October 25 PULSE COCKTAIL PARTY An Evening with Pulse Group Luna Bar, Pacific Regency Kuala Lumpur, Malaysia March 13
  34. 34. Thought Leadership
  35. 35. PR
  36. 36. Pulse Offline
  37. 37. Pulse Offline
  38. 38. Get your own Billboard
  39. 39. Pulse DNA
  40. 40. E-CRM Ability to track sales, revenue visibility and intelligence
  41. 41. Proposal Generator Ability to generate proposals at anytime, anywhere within minutes
  42. 42. Survey Engine Ability to integrate TVC’s or Print Ad files and launch studies in any country, language or timezone <ul><li>Ranking </li></ul><ul><li>Single and multiple choice tick box </li></ul><ul><li>Single choice pull down </li></ul><ul><li>Multi-point scale with sub-questions </li></ul><ul><li>Sliding scales </li></ul><ul><li>Single-choice/ and multiple-choice matrix </li></ul><ul><li>Spinners </li></ul><ul><li>Constant Sum </li></ul><ul><li>Comment and Essay </li></ul>
  43. 43. Planet Pulse
  44. 44. Project Monitoring & Validation Stringent + Automated Quality Control Features
  45. 45. Live Reporting
  46. 46. Finance ERP Track revenue, PO’s, invoicing etc.
  47. 47. Web 2.0 <ul><li>Web 2.0 Technology </li></ul>
  48. 48. Critical Success Factors <ul><li>Exhausted cash from the 3F’s..Family, friends and fools </li></ul><ul><li>Built Cash-flow quickly </li></ul><ul><li>Hired only A-Players </li></ul><ul><li>Went global </li></ul><ul><li>Built a solid framework (accounting, legal, systems, IT, governance etc.) </li></ul><ul><li>Sourced external funding </li></ul><ul><li>Energized our brand </li></ul><ul><li>Protected our IP </li></ul><ul><li>Deliver Value </li></ul><ul><li>Move fast </li></ul>
  49. 49. Milestones June 2005 Incorporation of Pulse BPO Sdn Bhd Sydney office established October 2005 MSC status obtained July 2006 Finalist for the Red Herring 100 Asia 2006 awards, and Golden Bull October2006 Named as winner of APICTA award February 2007 Secured venture capital funding from JAIC March 2007 Established offices in London, NYC, Delhi and Singapore June 2008 IPO’d on London’s PLUS markets Established Singapore Office 2009 Watch this space!
  50. 50. Pulse – 4 years on <ul><li>Publicly Listed on London’s Exchange (Symbol : PGRP) </li></ul><ul><li>International Offices (KL, SG, Sydney, Delhi, London, and NYC) </li></ul><ul><li>International client base </li></ul><ul><li>MSC Status </li></ul><ul><li>Award winning company </li></ul>2009 Global Finalist Malaysia ICT 2006 Fastest-growing Start-up WINNER 2008 Emerging WINNER Most Promising Entrepreneur 2008 Awards WINNER Emerging SME 2006 Malaysia Industry Excellence Award 2008 BRAND WINNER Ranked 119 Technology Fast 500 Asia Pacific 2008
  51. 51. Pulse Footprint Sydney Kuala Lumpur New York London Singapore New Delhi Pulse is quoted on the London PLUS exchange Headquarters Pulse Offices
  52. 52. Clients
  53. 53. Closing Thoughts <ul><li>In every situation, opportunities exist. </li></ul><ul><li>Seek ‘real’ Vs. ‘potential’ growth opportunities </li></ul><ul><li>It’s fine to think you can conquer the world </li></ul><ul><li>Leverage technology and innovate, think global and into the future </li></ul><ul><li>Go for the ‘low hanging fruit’ </li></ul><ul><li>Energize your brand </li></ul><ul><li>Stay lean and hungry </li></ul><ul><li>Be Fearless </li></ul><ul><li>Move fast </li></ul>10. KICK SOME ASS!!
  54. 54. Thank You [email_address]
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