Entrepreneur Exchange Talk (KL Jan '09)

From Start-up to IPO Entrepreneur & Investor Exchange Presented by Bob Chua – CEO Pulse Group PLC (Ticker: PGRP)

The Opportunity

Right Place Right Time F2F Pre-1980’s Mass Internet Now Permission + Engagement Telephone 1980-2005 Interruption

Market Size - Globally Source: ESOMAR Global Market Research Report 2008, page 7 Net growth rate Global market research turnover 2006 (adjusted for inflation)

Market Size - Globally Source: ESOMAR Global Market Research Report 2008, page 7

Market Size - Globally

The Dream

The Dream
To revolutionize the industry
To plug a gap to an upcoming opportunity
To create one of the leading companies and brands in this space
To create jobs, wealth, and a sustainable business
To challenge ourselves (we like EXTREME!)
To innovate, transfer knowledge, and give back
To have fun along the way
To go Public! (this however is only the beginning….)

Research 2.0 Mediums

Research 2.0

www.planet-pulse.com

The Journey

The journey
Where and how we started
Brain-fart! (May ‘05) (May ‘06) (May ‘07)

History – Staff and Revenue
Staff strength and Revenue growth

Critical Success Factors
Exhaust cash from the 3F’s..Family, friends and fools
Build Cash-flow quickly
Hire only A-Players
Go global
Build a solid framework (accounting, legal, systems, IT, governance etc.)
Source external funding, but read that term-sheet carefully
Be a Brand Energizer aka.’Media Slut’
Protect your IP
Deliver Value
Move fast

2006 History – A New Brand World

2006 Trade Shows ESOMAR WORLD CONGRESS The Queen Elizaberth II Conference Centre, London Sept 17 – 20 CASRO 31 ST ANNUAL CONFERENCE Client Driven Change: How It Impact Our Business? The Ritz- Carlton, Marina Del Rey, Los Angeles, USA Oct 18 – 20

2006 Events OSIM Singapore Master 2006 Laguna National Golf & Country Club March 9-12, 2006 PULSE – DENTSU BRANDING SEMINAR 2006 Kuala Lumpur

2006 Awards MSC APICTA WINNER Asia Pacific ICT Awards for “Best Start-up Companies” GOLDEN BULL AWARD Emerging SME’s RED HERRING ASIA 100 Finalist Winner for “Fastest Growing APAC Start-Up” PIKOM NATIONAL ICT 100 Finalist Winner for “Best of Start-Up Companies”

2006 PR

2007 Trade Show ESOMAR ASIA PACIFIC : NEW REALITIES Shangri-La Hotel, Kuala Lumpur, Malaysia March 12-14 MALAYSIAN MEDIA CONGRESS & MEDIA MARKET EXPO Sime Darby Convention Centre, Kuala Lumpur, Malaysia April 2 & 3 ARF 2007: RETHINK Annual Convention & Expo New York Marriott Marquis, NYC April 16 -18 CASRO : INTERNATIONAL RESEARCH CONFERENCE: APAC The Fairmont Hotel, San Francisco, USA April 25 & 26

2007 Trade Shows ADASIA RESEARCH DAY SINGAPORE Hotel Intercontinental Singapore June 21 ESOMAR CONGRESS : EXCELLENCE – 60 YEARS Berlin Intercontinental, Germany September 16 - 19 AMA 2007: MARKETING RESEARCH CONFERENCE Wynn Las Vegas Hotel, USA Sept 23 -26 CASRO 32 ND ANNUAL CONFERENCE 2007 Innovation Applied: Creative Approaches to Meet Clients and Market Demands Four Seasons Resort Scottsdale, Arizona USA Oct 10 -12

AMSRS 2007 : NATIONAL CONFERENCE The Changing Face of Research Luna Park, Sydney, Australia Oct 24 - 26 ESOMAR: 2007 PANEL RESEARCH Buena Vista Palace, Orlando, Miami USA Oct 28 - 30 ESOMAR: QUALITATIVE CONFERENCE & WORKSHOP Current and Emerging Trends in Qualitative Hotel Lutetia, Paris, France Nov 12 - 14 LONDON INSIGHT SHOW 2007 Research Innovation Advantage Earl Court London, UK Nov 20 - 21 2007 Trade Shows

2007 Events PLANET PULSE REGIONAL TRAVEL SURVEY One Utama Shopping Mall, Malaysia October 25 PULSE COCKTAIL PARTY An Evening with Pulse Group Luna Bar, Pacific Regency Kuala Lumpur, Malaysia March 13

2007 PR

2008 Trade Shows MRS ANNUAL CONFERENCE : THE GREAT DEBATES The Riverbank Park Plaza, London March 18 & 19 ESOMAR ASIA PACIFIC Asia Fast Forward The Ritz-Carlton Millenia, Singapore April 7 - 9 ADOI : SUPER “CEO” CONFERENCE Sime Darby Convention Centre, Kuala Lumpur, Malaysia April 10 CASRO INTERNATIONAL CONFERENCE 2007 : GLOBAL New York, USA May 6 - 7

MRA 50 TH ANNUAL CONFERENCE New York June 4 - 5 CASRO 13 TH ANNUAL TECHNOLOGY CONFERENCE Millenium Broadway Hotel, New York June 26 - 27 ESOMAR CONGRESS 2008 Montreal, Canada Sept 21 - 25 CASRO 33 RD ANNUAL CONFERENCE The Breakers, Palm Beach Oct 15 - 17 2008 Trade Show

Thought Leadership

Pulse Online

Pulse Offline

milestones

Benefits/Culture
Benefits
Competitive Salaries Commissions Notebooks and Blackberries Training Exposure Travel Work with International Clients High-talent pool Pizza Wednesdays ! Pool Tables Nice offices Bonuses Stock Options Web 2.0

Web 2.0
Web 2.0 Technology

Milestones June 2005 Incorporation of Pulse BPO Sdn Bhd Sydney office established October 2005 MSC status obtained July 2006 Finalist for the Red Herring 100 Asia 2006 awards, and Golden Bull October2006 Named as winner of APICTA award February 2007 Secured venture capital funding from JAIC March 2007 Established offices in London, NYC, Delhi and Singapore June 2008 IPO’d on London’s PLUS markets Established Singapore Office 2009 Watch this space!

The Reality of starting-up in ‘09

Closing Thoughts
In every situation, opportunities exist. Find your niche
Seek ‘real’ Vs. ‘potential’ growth opportunities
Illustrate and deliver value. Consumers are much more sensitive
Leverage technology and innovate
Go for the ‘low hanging fruit’
Seek and tread carefully with external funding
Stay lean and hungry
Move fast

Thank You [email_address]

Entrepreneur Exchange Talk (KL Jan '09)

by Pulse Group PLC

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