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Adopting and Utilizing Creative Commons to Facilitate the Dissemination of Rice Knowledge and Technology


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by Gene P. Hettel in Symposium on Common Use Licensing of Publicly Funded Scientific Data and Publications

by Gene P. Hettel in Symposium on Common Use Licensing of Publicly Funded Scientific Data and Publications

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  • 1. Adopting and Utilizing Creative Commons to Facilitate the Dissemination of Rice Knowledge and Technology Gene P. Hettel Communication and Publications Services International Rice Research Institute Manila, Philippines
  • 2. Discussion Points
    • IRRI and its mission
    • IRRI’s scientific publishing and types of communication products
    • Change in IRRI’s copyright policy from “all” rights reserved to “some”
    • Implementation of creative commons: some examples at IRRI
    • CC at IRRI: Impact, challenges, conflicts, and compromise solutions
  • 3. Consultative Group on International Agricultural Research (CGIAR)
  • 4. IRRI in Asia Dates indicate first interactions 1 Philippines (1960) 2 Bangladesh (1966) 3 Cambodia (1960) 4 China (1976) 5 India (1960) 6 Indonesia (1963) 7 Korea (1964) 8 Lao PDR (1968) 9 Myanmar (1965) 10 Nepal (1970) 11 Thailand (1960) 12 Vietnam (1963 )
  • 5. IRRI headquarters, Los Baños, Philippines
  • 6. Research and support staff of ~880 (2009)
  • 7. IRRI’s mission To reduce poverty and hunger, improve the health of rice farmers and consumers, and ensure environmental sustainability through collaborative research and partnerships.
  • 8.
    • From a huge volume of research results on rice and rice-related subject matter, IRRI generates and disseminates knowledge and technology as public goods to farmers via its partners in the developing and developed world.
    To achieve the mission Research results Farmer access
  • 9.
    • In rice research, there is a strong push to provide free open access to vital communication products in a variety of formats that are convenient to researchers located in both the developing and developed world.
    To achieve the mission
  • 10. IRRI’s Previous Copyright Policy for 46 years All publications, photographs, databases, and software are protected by copyright in accordance with normal publishing practice, i.e., all rights reserved . The balance of this presentation will cover mostly IRRI’s progress with scientific publications, photographs and videos.
  • 11.  
  • 12. New policy announced by IRRI Board of Trustees, Sept. 2006 IRRI will release its information products (software, documents, multimedia, data), as much as possible, under a suitable open content license. Such license shall allow copying, distribution, and (usually) the creation of derivative products, prohibit commercialization, and require attribution as well as the release of derivative products under the same license as the original product was released by IRRI, hence, some rights reserved .
  • 13. Enter Some rights reserved
  • 14. Scientific Books Since 1962, IRRI has produced scientific books in the form monographs, proceedings, field guides, and manuals. These books are distributed to our partners in developing countries through their institutional libraries. Some are published solely by IRRI; others are co- published with reputable science publishers, such as World Scientific Press, Elsevier, Wiley, CABI, and others.
  • 15. Periodicals Rice Today InternationalRice ResearchNotes (IRRN)
  • 16. Rice Today CC Statement
  • 17. Photographs In its own photo bank and on flickr , IRRI has thousands of images depicting landscapes, farmers, children, events, markets, research, and life in general—in Asia and elsewhere—all available free via creative commons license .
  • 18. Online resources under creative commons
  • 19.  
  • 20. Online resources under creative commons
  • 21. Online resources under creative commons
  • 22. Online resources under creative commons
  • 23. Online resources under creative commons
  • 24. IRRI books on Google Book Search (one of the few publishers to allow 100% full-text viewing and among the very first to provide download access to the entire publication). Online resources under creative commons
  • 25. Online resources under creative commons Since January 2008, all IRRI books on Google Book Search have gen-erated 175,000 book visits and around 2.1 million page views! Book views : 5,648 Page views: 71,570 PDF downloads: 254 Published: 1986 Book views : 5,473 Page views: 92,200 PDF downloads: 579 Published: 1981 This goes to show that newly digitized titles, which have not seen the light of day for years, can still have value and useful information to reveal.
  • 26. Online resources under creative commons
  • 27. Online resources under creative commons
  • 28. Online resources under creative commons
  • 29. Online resources under creative commons
  • 30. Delivering rice knowledge for impact
    • Goal 4: Bridging the knowledge gap in
    • rice research
    • To provide equitable access to information and knowledge on rice and help develop the next generation of rice scientists
  • 31.
  • 32. Impact
    • Anyone may now obtain, repurpose, distribute, and even modify content (self-service publishing) of IRRI publications and photos with proper attribution using Creative Commons licenses.
  • 33.
    • CC publishers are still few and far-between and not yet too well-known.
    • Peer-reviewed and other recognized publishers often request exclusive publication rights and sometimes still require assignment of copyright.
    Challenges Encountered
  • 34.
    • Co-Publisher
    • Commercial interest
    • Hard-copy sales
    • Worldwide target
    • Perpetual license
    • vs. IRRI
    • Global public goods
    • Free online access
    • Developing countries
    • Perpetual need
    Apparent Conflicts over CC
  • 35.
    • Co-Publisher
    • Exclusive right to publish
    • Internet version, POD edition, CD edition
    • Hardback edition (for worldwide sales)
    • Exclusive worldwide distributor
    • 36-month exclusivity after initial publication of work
    Contractual Compromise Solutions
    • IRRI
    • Retains copyright
    • Online access for staff & select national partners in developing world
    • Paperback edition in the Philippines and national partners
    • Philippine sales & free distribution to national partners in developing world
    • All rights revert to IRRI (to put on Google Book Search & elsewhere
  • 36. RIGHTS. Copyright of the Works is owned, and shall be retained, by the Author. The Author hereby grants to the Publisher the exclusive right to publish the Works or any abridgement or substantial part thereof in paperback volume in the English language throughout the world (except the Philippines) and in electronic form (“eProceedings”) worldwide through the Internet.
  • 37. The Author shall not, during the period up to 12 months after initial publication of the Works by the Publisher, without the consent of the Publisher, prepare or publish in any printed or electronic form in the territory covered by this Agreement any work which shall be an expansion or abridgement or part of the said Works or which shall be of a nature likely to compete with or affect prejudicially the sales of the said Works. After 1 year, can go on Google Books like RG I , II , III , and IV .
  • 38.  
  • 39.  
  • 40. Provided, however, that during this twelve (12) month period, the Author reserves the right to use at any time material from the Works in articles submitted to journals or included in newsletters, annual reports, or other in-house publications, or in presentations at professional conferences, provided that this represents less than twenty five (25) percent of the total of the Works. The Author retains all translation rights, but hereby grants to the Publisher other subsidiary rights in the Works.
  • 41. NUMBER OF COPIES. The Author agrees to purchase one hundred (100) paperback copies at a price of US$____ (____US Dollars) per copy, exclusive of mailing costs. These copies shall be sold only in the Philippines and/or distributed free to select recipients.
  • 42. Similar contractual arrangements with WSPC for these two titles as well
  • 43.  
  • 44. 23 January 2009 Hello Gene, Thanks for speaking with me yesterday. Again, we'd love to use some of your photos within our instructional video courses on "Rice".  Here is our online cooking school: and here is a sample lesson: . We have shot two whole lessons on rice already but are looking to show a few images of the rice harvest.  This is for commercial use but we will only use a few images in a long video course. We'd be happy to provide your consumers with access to this video content. You could even embed some of the video on your site if you'd like. I hope that this meets with your approval. I will let you know tomorrow if we need higher resolution for the photos along with a list of photos we'd like to use in our lessons. Best Regards, Joe Girard CEO Regarding commercial ventures: review on a case-by-case basis
  • 45. Internet-enabled population in IRRI Country sites (South East Asia)
  • 46. Because so many of our clients are not yet wired to the Internet, hard copy books will be in our future for some time to come
  • 47. Soon, IRRI researchers will be looking onto Science Commons to promote innovation and to design strategies and tools for faster, more efficient Web-enabled scientific research.
  • 48. Creative Commons: the “pot of gold” for users of rice information around the world!
  • 49. Thank you!