Amateurism Presentation

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marketing of college athletics:
Is it a downfall or opportunity for student-athletes?

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  • After the investigation, Butch Davis was fired 2 weeks before their first game.
  • This university in particular suffered immensely because of the death penalty. Recruiting suffered an enormous blow and therefore the program was a conference dweller for nearly two decades. Millions of dollars in revenue were lost because of the “death penalty”.
  • Remember, think critically and logically. There is no wrong or right answer, but I do expect you to reinforce your reasoning with valid points.
  • Amateurism Presentation

    1. 1. PRO-FILE SPORTS MANAGEMENT COMPANY PRESENTS
    2. 2. Is “amateurism” dead in NCAAcollege revenue generating sports?
    3. 3. Origins of “amateurism”• Many scholars argue that our current ideas about • From 1906 to the present, the rules of amateurism amateurism have their roots in Great Britain during has been change several times because student a time when there was a clear line between the athletes needed to make money to provide for leisure class and the working class. themselves. This was against the rules of• Most students at elite schools in Britain in the amateurism. 1800s participated in a variety of sports, and • For example, outside of collegiate baseball seasons, participation was thought to help shape the young student athletes played professional baseball to gentlemens character, serving as an important make extra money. The Intercollegiate Athletic aspect of a liberal education. That became the Association (IAA) had to create an infraction model for sport in the United States in the 1800s segment of regulations to prevent this type of since elite U.S. schools had their roots across the action. Atlantic. • Changes in the NCAA handbook has continued to• The Amateur Athletic Club of England went further evolve to keep the namesake of amateurism alive. with its definition in 1866, stating an amateur is • Some followers of collegiate sports believe that "any gentleman who has never competed given the current landscape of revenue generating in an open competition, or for any public sports, that paying these student athletes is money, or for admission money, and who inevitable. has never in any period of his life taught • Billions of dollars have been raised at the expense of the product(student athletes) and the marketing or assisted in the pursuit of athletic machine of the media and corporate sponsorships. exercises as a means of livelihood; nor as • In most cases, using the likeness of the student- a mechanic, artisan or laborer." athletes to sell a product or service such as EA• Jan 3, 2000 4:07:30 PM Sports or Gatorade has sparked heated debates on whether or not student athletes should be paid. BY KAY HAWES The NCAA News
    4. 4. Arguments of each group!• NCAA Aspect • Student-Athlete Aspect• Keep the foundation of amateurism intact. • The opportunity to provide for the student• College sports is intertwined with living the athlete and family by means of financial college experience. support are limited.• College sports and professional sports are • Companies, media, schools, and other two separate entities. entities are generating millions/billions at the• Grant in aid (scholarships) are the only tools student-athletes expense. of aid that should be available for student- • Can be argued that this is a legal form of athletes. slavery/exploitation.• It is voluntary for the student-athlete to • Even though choosing the university or participate in their chosen sport. college is voluntary, most student athletes• We are just the governing body, the are at the mercy of the establishment to be individual college and universities make the able to go to college because of economic rules, we just enforce them. shortcomings.• Title IX laws and regulations. This makes • A fair share in the revenue being generated paying players very difficult because if you at our expense. pay one, you pay all. • The ability for the student athlete to have the same opportunity as regular students to have the same opportunity to make money regardless of field of study or participation in extra-curricular activities.
    5. 5. What Exactly is Title IX?• From Wikipedia, the free encyclopedia• Jump to: navigation, search• Title IX of the Education Amendments of 1972 is a United States law, enacted on June 23, 1972, that amended Title IX of the Civil Rights Act of 1964. In 2002 it was renamed the Patsy T. Mink Equal Opportunity in Education Act, in honor of its principal author Congresswoman Mink, but is most commonly known simply as Title IX. The law states that• "No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance..."• —United States Code Section 20, [1]• Participation in interscholastic athletics programs provides students from diverse backgrounds opportunities to cooperate with and compete against their peers through sport. Participation in school sports may lead to the following benefits to students: improved physical health and fitness, higher self-esteem, a stronger sense of community and purpose, consistent time spent with an adult mentor, and increased academic performance in the classroom. Given the possible benefits associated with school sport participation, both boys and girls should have equitable opportunities to participate in and benefit from sports. Historically, boys have participated in interscholastic athletics programs in greater numbers than their female peers; at the turn of the twenty-first century, however, girls are participating in larger numbers than ever before. Read more: http://www.answers.com/topic/title-ix-school-sports#ixzz1WGi6g32n
    6. 6. Schools that have been penalized or pending investigation!
    7. 7. Miami Hurricanes and Nevin Shapiro• Nevin Shapiro who evidently would rather spill the beans than eat them while sitting in federal prison after being convicted of running a $900- million. Ponzi scheme.• Hurricane Nevin spun for almost a decade through Miamis football and basketball programs and, according to Shapiros account, swept up 72 athletes, including some currently on the football roster.• Bob Young, columnist - Aug. 18, 2011 05:13 PM The Arizona Republic•
    8. 8. University of Southern Cal debacle• The athletic scandal at the University of Southern California athletic scandal was an incident in which the University of Southern California was investigated and punished for serious NCAA rules violations in the Trojan football and mens basketball programs. Probes by both USC and the NCAA found that football star Reggie Bush, the 2005 Heisman Trophy winner, and basketball star O. J. Mayo had effectively forfeited their amateur status (in Mayos case, before he ever played a game for USC) by accepting gifts from agents• From Wikipedia, the free encyclopedia
    9. 9. Florida State Football Scandal• In October 1999, Florida State all- American wide receiver Peter Warrick and Laveranues Coles were arrested and pleaded guilty to petty theft of clothes and shoes at Dillard’s department store. It was not the first time “Florida State” and “free shoes” had been used in the same punch line. In FSU’s (a.k.a. Free Shoes University) run to the national championship in 1993, nine Florida State players violated NCAA rules by allowing agents to bankroll a shopping spree at a Foot Locker store.• In the more recent violation, Warrick and Coles received $412.38 worth of clothes and shoes for only $21.40 from a Dillards clerk both were friendly with. They were charged with felony grand theft. Warrick was only suspended for two games. Coles was thrown off the team.• Michael Salmonowicz• The Report Card• Oct. 16 2009 - 2:53 am
    10. 10. North Carolina Tarheels• Marvin Austin, Robert Quinn and Greg Little were supposed to lead North Carolina Tar Heels resurgence under Butch Davis this season.• Instead, they never even stepped on the field. The NCAA said Quinn and Little received travel accommodations and jewelry, then lied about it to investigators in three separate interviews.• The NCAA said Quinn, a defensive end widely regarded as a high first-round NFL draft pick, accepted two black diamond watches, a pair of matching earrings and travel accommodations to Miami for benefits worth $5,642. Little, a receiver who returned for his senior season, accepted diamond earrings, as well as travel accommodations for the Bahamas, Washington, D.C., and a pair of trips to Miami for benefits worth $4,952.• Associated Press
    11. 11. Southern Methodist University (SMU)• The Southern Methodist University football program, the most punished in NCAA history, received the harshest sanctions ever – including suspension for the 1987 season – when the NCAA.• The committee stopped short of delivering the full "death penalty," under which a program can be disbanded for as long as two seasons if found guilty of major violations twice in five years.• The Committee on Infractions report uncovered "stipulated" violations that 13 football players were paid approximately $47,000 during the 1985-86 academic year and that eight student-athletes continued to receive payments from September to December 1986 of about $14,000.• During the next 20 years, SMU had only one winning season and finally went to a bowl game under the direction of JUNE JONES in 2009. Not only did they not play the 1987 season, but elected not to play 7 away games for the 88-89 season. The “Death Penalty” totally destroyed the program in aspects of recruiting and providing an adequate revenue stream for other sports at the university. Consequently, the Mustangs of the Southwestern Conference (SWC) disbanded and the school joined Conference USA. By DAVID McNABB / The Dallas Morning News Editors note: This story appeared on the front page of The Dallas Morning News on Feb. 26, 1987
    12. 12. BOISE STATE BRONCOS• Boise States football program will lose three scholarships each of the next three seasons as part of major NCAA violations in the schools athletics department. The football program was found to have committed recruiting, impermissible housing and transportation violations involving 63 student-athletes from between 2005 and 2009.• The individual amounts of the violations ranged from $2.34 to a maximum of $417.55 and have been reimbursed.• The school self-imposed a penalty of three scholarships on the football team during the course of two years. The committee on infractions added to that punishment. By Erick Smith, USA TODAY
    13. 13. Arguments, Agreements, Questions• In your opinion, do you think student athletes should be paid in regards to Title IX?• In your opinion, do you think SA are taken advantage of by the schools and NCAA regardless of the amount of their scholarships?• Do you think the NCAA should eradicate all corporate sponsorships? Also, how will that affect raising money for the university?• Do you think boosters/agents are an ally or a detriment to the student athlete as far as helping the SA with monetary assistance?
    14. 14. PRO-FILE SPORTS MANAGEMENT COMPANY THANKS YOU FOR YOUR PARTICIPATION

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