Web Foundation - Developing a better world - one start-up at a time

DEVELOPING A BETTER WORLD one mobile & web start-up at a time

FRANCO PAPESCHI @BOBBYWATSON Service Design Expert Concept Design Manager User Experience Designer Human Factors Specialist Management Consultant Cognitive Ergonomist

HumansTechnology Society

TECHNOLOGYCHANGES SOCIETY

SOCIETY CHANGESTECHNOLOGY

Combine Skypecontact with drum

Combine Skype Sell product +contact with drum contact

Combine Skype Sell product + Skype lessons contact with drum contact

ActionsEXPLORE how the web can have a positive impact on society TEACHhow to create relevant services CATALYSEget the world involved

WORLD WIDE WEB FOUNDATION http://vimeo.com/21407925

Web Index MobileWeb for Agriculture Entrepreneurship Open Voice Data Browsing

Actions

Pyramid

Web Challenges (and Opportunities) Segment Equipment Profile ChallengesUpper PC, Urban. Industry heads, Bandwidth, smartphone, politicians, etc. Advanced maybe. tablet, etc. education, read languages prevalent on Web.Middle Internet Urban. SME owners, head of Integrating Web in cafe, feature NGOs, etc. Advanced their work (local phone, PC education, read national content). at work language.Top of Mobile Semi-urban/rural. Service Lack of content &the BOP phone (SMS, providers, students, etc. services on the mini- Minimal level of literacy, and/ most available browser, or still in school. Often high platform (phone). voice), interest (youth). radio, TVBottom of Basic mobile Rural poor. Speaking local Access &the BOP phone language, high level of interaction with (voice), illiteracy. No tech experience. Web. Integration radio & adoption . 20

Source: ITU World Telecommunication /ICT Indicators database ICT penetration rates 100 Mobile cellular telephone subscriptions 90 Internet users 80 Fixed telephone lines 70 Active mobile broadband subscriptionsPer 100 inhabitants 60 Fixed (wired) broadband subscriptions 50 40 30 20 10 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Source: ITU World Telecommunication /ICT Indicators database

SMARTPHONES penetration 5% /500 million users And only 25% feature phones Sources: http://www.brandseye.com/blog/post/2575/smartphone-penetration-in-africa http://allafrica.com/stories/201011120525.html http://www.balancingact-africa.com/reports/telecoms-and-interne/mobile-apps-for-afri

SMARTPHONES in 3-5 years? 15% And 35% feature phones Sources: http://www.balancingact-africa.com/reports/telecoms-and-interne/mobile-apps-for-afri

Googles Mobile Web monthly ads impressions Western Europe vs Africa Dennis Gikunda – Google (June 2011)

Adult LITERACY RATE 63% And 70% among 15-24 females 79% among 15-24 males Sources: http://data.un.org/Data.aspx?q=literacy+rates+africa&d=SOWC&f=inID%3a74%3bcrID%3a1%2c12%2c13%2c14%2c65%2c8

SMS usage in rural areas of Gambia 4% And 69% in urban areas Sources: http://ict4dblog.wordpress.com/2011/01/30/mobile-phone-use-in-west-africa-gambian-statistics/

Photo: Giovanni Innella JUA KALI attitude

Maker Faire Africa http://vimeo.com/14501842 Photo http://www.flickr.com/photos/53374366@N07/4934787502/sizes/l/in/photostream/

ENTREPRENEURS?

MOBILEENTREPRENEURS initiative

First 3 Labs Future labs seeking funding: Rwanda, Liberia,…) Labs Location Funding Operating Dates Partners Partners Ghana MWG Jan 2011 iHub Kenya eMobilis Mar 2011 Uni of Nairobi Senegal ESMT Mobile Training Lab Jan 2012

LAB: the magic process People with Mobile start-ups passion, ideas and a bit of dev/biz skills

AwarenessCapacitybuildingGrowth

mFARM (mfarm.co.ke)

MedKenya (medkenya.com)

uha$ibu (http://www.uhasibu.co.ke)

Meet a Few Entrepreneurs David Kwadwo Jemima Minta Dankwa Martin Zonyarh •  Grandmother = bead trader •  Professional parents •  Parents – teacher, fruit trader •  Hard worker •  Student leader •  Headmaster had only computer in school •  HS computer club •  Ofﬁce apps • ;3 major = CS, accounting, sociology •  CS major •  Business major •  Music Request Service = song sharing •  Static and dynamic Web sites • Wants to be role model for women •  Info Book = location, services, and contact info for transportation, hotels restaurants and tourist businesses

Taxi ﬁnder

…and POSTAL DELIVERY TICKET PURCHASE VIOLENCE / ABUSE REPORT

What are we learning from this? 51

It’s not training, It’s productdevelopment

Customerdevelopmenthappens here

We need atleast a hero

Creativity is inunder the hood

No blueprint for how tolaunch a startup

Photo http://www.crunchbase.com/assets/images/original/0008/8724/88724v2.png It’s a matter of density

Photo: http://www.flickr.com/photos/worldworldworld/4542441663/sizes/l/in/photostream/ LOCATION LOCATION LOCATION

What next? 59

Sustainability Models Developer Mentoring Business Mentoring Access to Capital MetaLab Global of Network Entrepreneur Labs

(more soon)

Do you want to help us? 62

Thank you! Franco Papeschi www.webfoundation.org

http://anjalir.wordpress.com	122
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http://francopapeschi.com	37
http://paper.li	18
http://paper.li	18
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Web Foundation - Developing a better world - one start-up at a time

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