Web Foundation - Developing a better world - one start-up at a time

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Slides for my presentation at the Over the Air 2011 conference / hackday.
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Can we make a difference in societies – especially in Africa – by fostering the growth of a new generation of creators, entrepreneurs, makers that use mobile and web technologies to provide locally relevant services?

We think so, and that’s why – last year – the Web Foundation started working on 2 mobile entrepreneurship labs, in Ghana and Kenya. The session will present some of the cool things happening in these innovation hubs, will reflect on the challenges and will help participants understand what are the future opportunities in the region, and why they are important for Europe.

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Web Foundation - Developing a better world - one start-up at a time

  1. 1. DEVELOPING A BETTER WORLD one mobile & web start-up at a time
  2. 2. FRANCO PAPESCHI @BOBBYWATSON Service Design Expert Concept Design Manager User Experience Designer Human Factors Specialist Management Consultant Cognitive Ergonomist
  3. 3. HumansTechnology Society
  4. 4. TECHNOLOGYCHANGES SOCIETY
  5. 5. SOCIETY CHANGESTECHNOLOGY
  6. 6. Combine Skypecontact with drum
  7. 7. Combine Skype Sell product +contact with drum contact
  8. 8. Combine Skype Sell product + Skype lessons contact with drum contact
  9. 9. ActionsEXPLORE how the web can have a positive impact on society TEACHhow to create relevant services CATALYSEget the world involved
  10. 10. WORLD WIDE WEB FOUNDATION http://vimeo.com/21407925
  11. 11. Web Index MobileWeb for Agriculture Entrepreneurship Open Voice Data Browsing
  12. 12. Actions
  13. 13. 18
  14. 14. Pyramid
  15. 15. Web Challenges (and Opportunities) Segment Equipment Profile ChallengesUpper PC, Urban. Industry heads, Bandwidth, smartphone, politicians, etc. Advanced maybe. tablet, etc. education, read languages prevalent on Web.Middle Internet Urban. SME owners, head of Integrating Web in cafe, feature NGOs, etc. Advanced their work (local phone, PC education, read national content). at work language.Top of Mobile Semi-urban/rural. Service Lack of content the BOP phone (SMS, providers, students, etc. services on the mini- Minimal level of literacy, and/ most available browser, or still in school. Often high platform (phone). voice), interest (youth). radio, TVBottom of Basic mobile Rural poor. Speaking local Access the BOP phone language, high level of interaction with (voice), illiteracy. No tech experience. Web. Integration radio adoption . 20
  16. 16. Source: ITU World Telecommunication /ICT Indicators database ICT penetration rates 100 Mobile cellular telephone subscriptions 90 Internet users 80 Fixed telephone lines 70 Active mobile broadband subscriptionsPer 100 inhabitants 60 Fixed (wired) broadband subscriptions 50 40 30 20 10 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Source: ITU World Telecommunication /ICT Indicators database
  17. 17. SMARTPHONES penetration 5% /500 million users And only 25% feature phones Sources: http://www.brandseye.com/blog/post/2575/smartphone-penetration-in-africa http://allafrica.com/stories/201011120525.html http://www.balancingact-africa.com/reports/telecoms-and-interne/mobile-apps-for-afri
  18. 18. SMARTPHONES in 3-5 years? 15% And 35% feature phones Sources: http://www.balancingact-africa.com/reports/telecoms-and-interne/mobile-apps-for-afri
  19. 19. Googles Mobile Web monthly ads impressions Western Europe vs Africa Dennis Gikunda – Google (June 2011)
  20. 20. Adult LITERACY RATE 63% And 70% among 15-24 females 79% among 15-24 males Sources: http://data.un.org/Data.aspx?q=literacy+rates+africad=SOWCf=inID%3a74%3bcrID%3a1%2c12%2c13%2c14%2c65%2c8
  21. 21. SMS usage in rural areas of Gambia 4% And 69% in urban areas Sources: http://ict4dblog.wordpress.com/2011/01/30/mobile-phone-use-in-west-africa-gambian-statistics/
  22. 22. Photo: Giovanni Innella JUA KALI attitude
  23. 23. Maker Faire Africa http://vimeo.com/14501842 Photo http://www.flickr.com/photos/53374366@N07/4934787502/sizes/l/in/photostream/
  24. 24. ENTREPRENEURS?
  25. 25. MOBILEENTREPRENEURS initiative
  26. 26. First 3 Labs Future labs seeking funding: Rwanda, Liberia,…) Labs Location Funding Operating Dates Partners Partners Ghana MWG Jan 2011 iHub Kenya eMobilis Mar 2011 Uni of Nairobi Senegal ESMT Mobile Training Lab Jan 2012
  27. 27. LAB: the magic process People with Mobile start-ups passion, ideas and a bit of dev/biz skills
  28. 28. AwarenessCapacitybuildingGrowth
  29. 29. 38
  30. 30. 40
  31. 31. 43
  32. 32. mFARM (mfarm.co.ke)
  33. 33. MedKenya (medkenya.com)
  34. 34. uha$ibu (http://www.uhasibu.co.ke)
  35. 35. Meet a Few Entrepreneurs David Kwadwo Jemima Minta Dankwa Martin Zonyarh •  Grandmother = bead trader •  Professional parents •  Parents – teacher, fruit trader •  Hard worker •  Student leader •  Headmaster had only computer in school •  HS computer club •  Office apps • ;3 major = CS, accounting, sociology •  CS major •  Business major •  Music Request Service = song sharing •  Static and dynamic Web sites • Wants to be role model for women •  Info Book = location, services, and contact info for transportation, hotels restaurants and tourist businesses
  36. 36. Taxi finder
  37. 37. …and POSTAL DELIVERY TICKET PURCHASE VIOLENCE / ABUSE REPORT
  38. 38. What are we learning from this? 51
  39. 39. It’s not training, It’s productdevelopment
  40. 40. Customerdevelopmenthappens here
  41. 41. We need atleast a hero
  42. 42. Creativity is inunder the hood
  43. 43. No blueprint for how tolaunch a startup
  44. 44. Photo http://www.crunchbase.com/assets/images/original/0008/8724/88724v2.png It’s a matter of density
  45. 45. Photo: http://www.flickr.com/photos/worldworldworld/4542441663/sizes/l/in/photostream/ LOCATION LOCATION LOCATION
  46. 46. What next? 59
  47. 47. Sustainability Models Developer Mentoring Business Mentoring Access to Capital MetaLab Global of Network Entrepreneur Labs
  48. 48. (more soon)
  49. 49. Do you want to help us? 62
  50. 50. Thank you! Franco Papeschi www.webfoundation.org

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