Most individuals cannotvisualise their impactin a wider context13 Vodafone User Experience | 8 May 2011 Sustainability Original Image by Lee Nachtigal on Flickr | Attribution 2.0 Generic http://www.flickr.com/photos/lxn271/153835672/
What if we could have acomplete information ofthe impact on theenvironment of ourchoices?
Mobile Innovation LabsFacilitating the development of smallbusinesses based on the creation ofservices accessible using mobile devices& web technologySustainable?Local services to empower communitiesAfrica, Asia, Latin America Mobile Training LabExploring sustainable business modelsTechnology provides access to Web inways suitable to users (e.g. voice)
Why?Mobile as main device to access contentSMS are not enough(not used in rural areas; typing; language)Untapped potential of mobile as a vehicle for web contentLocal content, produced by small players, closer to needs448.1 million mobile phone From June 2009 to June In the Gambia, 69% ofsubscribers in Africa by the 2010, unique users urban people use SMS,end of 2009 increased by 124%, and 4% in rural areas Ovum research the amount of data R. Heeks transferred increased by 160% Opera mini stats
Thias iniablesust s Socio-cultural Economic Environmental
Social behaviouras material Photo by Jonathan_W on Flickr | Attribution-NonCommercial-NoDerivs 2.0 Generic http://www.flickr.com/photos/s3a/1460563846