New Materials of sustainable design

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Sustainable design beyond the environmental dimension. With case studies of projects done at the Web Foundation

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New Materials of sustainable design

  1. 1. MEX11 Pathway #7 4th of MayFinding new materials forsustainable designGoing beyond the environmental dimension
  2. 2. Franco Papeschi @bobbywatsonService Design ExpertConcept Design ManagerUser Experience DesignerHuman Factors SpecialistManagement ConsultantCognitive Ergonomist
  3. 3. So, materials…modernitysuperheroes Photo by by James Good on Flickr| Attribution-NonCommercial-NoDerivs 2.0 Generic http://www.flickr.com/photos/jamesgood/363013819
  4. 4. … to the garbage patch!
  5. 5. Solution is nigh, isn’t it?
  6. 6. Photo by by GmanViz on Flickr| Attribution-NonCommercial-NoDerivs 2.0 Generic http://www.flickr.com/photos/gmanviz/2975703745Patina?
  7. 7. Patina?
  8. 8. An example, on top of my mind Seed husks and mushroom roots performs similarly to synthetic foams, but it takes far less energyhttp://www.ecovativedesign.com/ to produce
  9. 9. It’s a matterof time… Photo by by Robbert van der Steeg on Flickr | Attribution-ShareAlike 2.0 Generic http://www.flickr.com/photos/robbie73/3387189144
  10. 10. …it’s a matterof space… Photo by Digon3 on Flickr | Attribution 2.0 Share-alike Generic http://www.flickr.com/photos/47705377@N00/505196721
  11. 11. …and it’s amatterof rucksacks& baggages… Photo by Kaptain Kobold on Flickr | Attribution-NonCommercial-ShareAlike 2.0 Generic http://www.flickr.com/photos/kaptainkobold/2587150891
  12. 12. …andlifecycleassesments
  13. 13. Most individuals cannotvisualise their impactin a wider context13 Vodafone User Experience | 8 May 2011 Sustainability Original Image by Lee Nachtigal on Flickr | Attribution 2.0 Generic http://www.flickr.com/photos/lxn271/153835672/
  14. 14. What if we could have acomplete information ofthe impact on theenvironment of ourchoices?
  15. 15. Data as material
  16. 16. Making the data meaningfulDopplr.com | Personal Annual Report first half 2009 for Franco Papeschi (detail)
  17. 17. …a world of data
  18. 18. Unfortunately,we are not rational Photo by Marvin (PA) on Flickr | Attribution-NonCommercial 2.0 Generic http://www.flickr.com/photos/mscolly/145052885/
  19. 19. Photo by Marc Wathieu on Flickr | Attribution-NonCommercial-NoDerivs 2.0 Generic http://www.flickr.com/photos/mscolly/145052885/Behaviour asmaterial
  20. 20. “gamification is thehigh fructose cornsyrup of engagement ” Kathy Sierra Photo by hanekomu on Flickr | Attribution-NonCommercial 2.0 Generic Attribution-NonCommercial-ShareAlike 2.0 Generic
  21. 21. Reduce,Reuse,Recycle+Rethink
  22. 22. The real problem?Economic growth vs Environment
  23. 23. Economic Environmental
  24. 24. Canvas Photo by daphnebamburg on Flickr | Attribution-NonCommercial-NoDerivs 2.0 Generic http://www.flickr.com/photos/drbamburg/4925334098
  25. 25. Business Model Canvas
  26. 26. Mobile Innovation LabsFacilitating the development of smallbusinesses based on the creation ofservices accessible using mobile devices& web technologySustainable?Local services to empower communitiesAfrica, Asia, Latin America Mobile Training LabExploring sustainable business modelsTechnology provides access to Web inways suitable to users (e.g. voice)
  27. 27. Why?Mobile as main device to access contentSMS are not enough(not used in rural areas; typing; language)Untapped potential of mobile as a vehicle for web contentLocal content, produced by small players, closer to needs448.1 million mobile phone From June 2009 to June In the Gambia, 69% ofsubscribers in Africa by the 2010, unique users urban people use SMS,end of 2009 increased by 124%, and 4% in rural areas Ovum research the amount of data R. Heeks transferred increased by 160% Opera mini stats
  28. 28. Thias iniablesust s Socio-cultural Economic Environmental
  29. 29. Social behaviouras material Photo by Jonathan_W on Flickr | Attribution-NonCommercial-NoDerivs 2.0 Generic http://www.flickr.com/photos/s3a/1460563846
  30. 30. http://vimeo.com/21407925
  31. 31. Web Alliance 4 Regreening Africa
  32. 32. In conclusion
  33. 33. Sustainability !=environmentNot only Socio-cultural Economic Environmental
  34. 34. Grey matter and Wires, plasticsCanvas Social glue behaviours Data and bio
  35. 35. From designersto facilitatorsElicit services that havelocal relevanceMake people design their services
  36. 36. Mobile != appsLanguages, literacy, practices,form factors, device features
  37. 37. Web!= browserVoice, SMS, radio, …
  38. 38. Beyond the buttonsProducts become servicesOwnership become a burden?
  39. 39. “the starry skies above meand the moral law inside me ”
  40. 40. Thank you!Franco Papeschi@bobbywatsonwww.webfoundation.org 41

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