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New Materials of sustainable design


Sustainable design beyond the environmental dimension. With case studies of projects done at the Web Foundation

Sustainable design beyond the environmental dimension. With case studies of projects done at the Web Foundation

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  • 1. MEX11 Pathway #7 4th of MayFinding new materials forsustainable designGoing beyond the environmental dimension
  • 2. Franco Papeschi @bobbywatsonService Design ExpertConcept Design ManagerUser Experience DesignerHuman Factors SpecialistManagement ConsultantCognitive Ergonomist
  • 3. So, materials…modernitysuperheroes Photo by by James Good on Flickr| Attribution-NonCommercial-NoDerivs 2.0 Generic http://www.flickr.com/photos/jamesgood/363013819
  • 4. … to the garbage patch!
  • 5. Solution is nigh, isn’t it?
  • 6. Photo by by GmanViz on Flickr| Attribution-NonCommercial-NoDerivs 2.0 Generic http://www.flickr.com/photos/gmanviz/2975703745Patina?
  • 7. Patina?
  • 8. An example, on top of my mind Seed husks and mushroom roots performs similarly to synthetic foams, but it takes far less energyhttp://www.ecovativedesign.com/ to produce
  • 9. It’s a matterof time… Photo by by Robbert van der Steeg on Flickr | Attribution-ShareAlike 2.0 Generic http://www.flickr.com/photos/robbie73/3387189144
  • 10. …it’s a matterof space… Photo by Digon3 on Flickr | Attribution 2.0 Share-alike Generic http://www.flickr.com/photos/47705377@N00/505196721
  • 11. …and it’s amatterof rucksacks& baggages… Photo by Kaptain Kobold on Flickr | Attribution-NonCommercial-ShareAlike 2.0 Generic http://www.flickr.com/photos/kaptainkobold/2587150891
  • 12. …andlifecycleassesments
  • 13. Most individuals cannotvisualise their impactin a wider context13 Vodafone User Experience | 8 May 2011 Sustainability Original Image by Lee Nachtigal on Flickr | Attribution 2.0 Generic http://www.flickr.com/photos/lxn271/153835672/
  • 14. What if we could have acomplete information ofthe impact on theenvironment of ourchoices?
  • 15. Data as material
  • 16. Making the data meaningfulDopplr.com | Personal Annual Report first half 2009 for Franco Papeschi (detail)
  • 17. …a world of data
  • 18. Unfortunately,we are not rational Photo by Marvin (PA) on Flickr | Attribution-NonCommercial 2.0 Generic http://www.flickr.com/photos/mscolly/145052885/
  • 19. Photo by Marc Wathieu on Flickr | Attribution-NonCommercial-NoDerivs 2.0 Generic http://www.flickr.com/photos/mscolly/145052885/Behaviour asmaterial
  • 20. “gamification is thehigh fructose cornsyrup of engagement ” Kathy Sierra Photo by hanekomu on Flickr | Attribution-NonCommercial 2.0 Generic Attribution-NonCommercial-ShareAlike 2.0 Generic
  • 21. Reduce,Reuse,Recycle+Rethink
  • 22. The real problem?Economic growth vs Environment
  • 23. Economic Environmental
  • 24. Canvas Photo by daphnebamburg on Flickr | Attribution-NonCommercial-NoDerivs 2.0 Generic http://www.flickr.com/photos/drbamburg/4925334098
  • 25. Business Model Canvas
  • 26. Mobile Innovation LabsFacilitating the development of smallbusinesses based on the creation ofservices accessible using mobile devices& web technologySustainable?Local services to empower communitiesAfrica, Asia, Latin America Mobile Training LabExploring sustainable business modelsTechnology provides access to Web inways suitable to users (e.g. voice)
  • 27. Why?Mobile as main device to access contentSMS are not enough(not used in rural areas; typing; language)Untapped potential of mobile as a vehicle for web contentLocal content, produced by small players, closer to needs448.1 million mobile phone From June 2009 to June In the Gambia, 69% ofsubscribers in Africa by the 2010, unique users urban people use SMS,end of 2009 increased by 124%, and 4% in rural areas Ovum research the amount of data R. Heeks transferred increased by 160% Opera mini stats
  • 28. Thias iniablesust s Socio-cultural Economic Environmental
  • 29. Social behaviouras material Photo by Jonathan_W on Flickr | Attribution-NonCommercial-NoDerivs 2.0 Generic http://www.flickr.com/photos/s3a/1460563846
  • 30. http://vimeo.com/21407925
  • 31. Web Alliance 4 Regreening Africa
  • 32. In conclusion
  • 33. Sustainability !=environmentNot only Socio-cultural Economic Environmental
  • 34. Grey matter and Wires, plasticsCanvas Social glue behaviours Data and bio
  • 35. From designersto facilitatorsElicit services that havelocal relevanceMake people design their services
  • 36. Mobile != appsLanguages, literacy, practices,form factors, device features
  • 37. Web!= browserVoice, SMS, radio, …
  • 38. Beyond the buttonsProducts become servicesOwnership become a burden?
  • 39. “the starry skies above meand the moral law inside me ”
  • 40. Thank you!Franco Papeschi@bobbywatsonwww.webfoundation.org 41