Innovation, Investment, Influence and Impact: design that fosters change

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Slides for the talk I gave at Interaction13 - Toronto.

In the past 15 years, while designers were learning how to create products, services and interactions that guarantee a return on investment, the world of businesses was changing. Economic return is not the only measurement now for value-driven businesses, many start-ups, social enterprises, community-based organisations, NGOs and even for corporations. This upcoming economic model is focused on the impact that new products and service have on societies and economies. We, as designers, are not fully ready to plan and assess what impact our work will have on the users and customers we aim to engage. In this session, I'll present an approach that goes beyond user-centred design and activity-centred design: impact-driven design. I will introduce some examples taken from my involvement in the creation of start-ups in different African countries, and I will introduce a series of tools and practices that would help Interaction Designers go beyond their remit of creating useful, usable and engaging experience, and create impactful services.

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Innovation, Investment, Influence and Impact: design that fosters change

  1. Innovation, Investment, Influence and Impact: DESIGN THAT FOSTERS CHANGE Franco Papeschi#D4C #IxD13 @bobbywatson
  2. Copyright © 2013. World Wide Web Foundation. All rights reserved 2
  3. Charity founded by Tim Berners-Lee open Web available, usable, and valuable for everyone Copyright © 2013. World Wide Web Foundation. All rights reserved 3
  4. MOBILE ENTREPRENEURSHIP LABS People with ideas Mobile start-ups and a bit of dev/biz skills with social impact Copyright © 2013. World Wide Web Foundation. All rights reserved 5
  5. Actions
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  9. /promo for Web Foundation I promise Copyright © 2013. World Wide Web Foundation. All rights reserved 12
  10. Copyright © 2013. World Wide Web Foundation. All rights reserved 13
  11. governance empowerment capacity-building stakeholder Global south civilsociety disadvantaged developmentexcluded beneficiaries impact field tripdonors DO YOU SPEAK NGO? changebaseline power analysis low overheadmicrofinance ICT4D PPP (public-privatepartnership) root cause sensitize scale-upownership pro-poor mHealth mEdu mLifemAgri participatory decision-makinginclusive capabilities self-sustainability Copyright © 2013. World Wide Web Foundation. All rights reserved 14
  12. Photo  by  Oxfam  Interna1onal  -­‐  h4p://flic.kr/p/8aeVq6   Too many failures Now focused on demonstrating value ability to change through interventions Copyright © 2013. World Wide Web Foundation. All rights reserved 15
  13. A FRAMEWORK Theory of Change
  14. Actions Copyright © 2013. World Wide Web Foundation. All rights reserved 17
  15. Actions Outputs Copyright © 2013. World Wide Web Foundation. All rights reserved 18
  16. Actions Outputs Outcomes Copyright © 2013. World Wide Web Foundation. All rights reserved 19
  17. Actions Outputs Outcomes Impact Copyright © 2013. World Wide Web Foundation. All rights reserved 20
  18. Scrat – copyright XX Century Fox Copyright © 2013. World Wide Web Foundation. All rights reserved 21
  19. Actions Outputs Outcomes Impact store acorn break ice big crack destroy in iceberg iceberg Copyright © 2013. World Wide Web Foundation. All rights reserved 22
  20. External factorsActions Outputs Outcomes Impact ? Behaviours Assumptions Copyright © 2013. World Wide Web Foundation. All rights reserved 23
  21. Impact on what individuals andcommunities are capable of Identity Amartya Sen Security Social CAPABILITIES Informational Political Economic Copyright © 2013. World Wide Web Foundation. All rights reserved 24
  22. Capabilities FREEDOMCapabilities make individuals and communities free HAPPINESS IS TRICKY multi-variate nature of activities contributing to happiness VALUEEach person has a different ability to transform resources into value MATERIALISTIC? mix materialistic and non materialistic factors for human welfare DISTRIBUTIONDistribution of opportunities is the key Copyright © 2013. World Wide Web Foundation. All rights reserved 25
  23. Photo by levork - http://flic.kr/p/cBZMGC A.K.A. SUPERPOWERS Copyright © 2013. World Wide Web Foundation. All rights reserved 26
  24. External factors Identity Security Social Actions Outputs Outcomes Impact CAPABILITIES Informational Political Economic Behaviours Assumptions Copyright © 2013. World Wide Web Foundation. All rights reserved 27
  25. Actions Outputs Outcomes Impact Help Improve economic? ? them condition of new learn generation of Africans Copyright © 2013. World Wide Web Foundation. All rights reserved
  26. Photo by SDFA Copyright © 2013. World Wide Web Foundation. All rights reserved
  27. Actions Outputs Outcomes Impact Cheap solar Study Help Improve economiclamps for kids after them condition of new sunset learn generation of Africans •  Kids will study, •  Study after not play sunset is effective •  Parents will (kids not tired) allow kids to keep lamps
  28. Influence of Mwangambora lamp in study performances4540353025 11-12 9-1020 7-8 4-615 1-310 5 0 0-5% 6-10% 11-15% 16-25% 26-35% 36-50% ABOVE 50% CHANGE IN PERFORMANCE AFTER GETTING MWANGABORA SOLAR LAMPS OVER 18 MONTHS Copyright © 2013. World Wide Web Foundation. All rights reserved 31
  29. Photo by MPrep Copyright © 2013. World Wide Web Foundation. All rights reserved
  30. Photo by MPrep Copyright © 2013. World Wide Web Foundation. All rights reserved
  31. Copyright © 2013. World Wide Web Foundation. All rights reserved
  32. Actions Outputs Outcomes Impact SMS-based Spot fill Help Improve economic Tests edu gaps + them condition of new and Improve learn generation ofmentoring student-teacher Africans dialogue •  Kids take tests •  Better •  Kids understand relationship à gaps better •  Teachers will not performances Copyright © 2013. World Wide Web Foundation. All rights reserved evaluate kids on these tests
  33. I ♥ 1. Minimum Viable Intervention Copyright © 2013. World Wide Web Foundation. All rights reserved 36
  34. Copyright © 2013. World Wide Web Foundation. All rights reserved 37
  35. Photo by One Laptop per Child - http://flic.kr/p/8rvUK5 Copyright © 2013. World Wide Web Foundation. All rights reserved 38
  36. I ♥ 1. Minimum Viable Intervention 2. Frugal Innovation Copyright © 2013. World Wide Web Foundation. All rights reserved 39
  37. Copyright © 2013. World Wide Web Foundation. All rights reserved 40
  38. I ♥ 1. Minimum Viable Intervention 2. Frugal Innovation 3. New types of investments Copyright © 2013. World Wide Web Foundation. All rights reserved 41
  39. Copyright © 2013. World Wide Web Foundation. All rights reserved 42
  40. Copyright © 2013. World Wide Web Foundation. All rights reserved 43
  41. WHERE CAN YOU APPLY THIS?
  42. Copyright © 2013. World Wide Web Foundation. All rights reserved 45
  43. Copyright © 2013. World Wide Web Foundation. All rights reserved 46
  44. YOUR YOUR YOUR STORY STORY STORY HERE HERE HERE Copyright © 2013. World Wide Web Foundation. All rights reserved 47
  45. HOW? Methods and tools
  46. CO- DESIGN BEHAVIOURTECHNOLOGY MAPPING PROBES LIVING Learn Build LABS PILOT DESIGN SURVEYS Measure MONITORING EVALUATION LOGIC Copyright © 2013. World Wide Web Foundation. All rights reserved 49
  47. BEHAVIOUR MAPPING Copyright © 2013. World Wide Web Foundation. All rights reserved 50
  48. IMPACT EXPECTED INDICATOR MEASURE BASELINE TARGET RESULT + economic + learning in Change in Before/after condition school performance in school results + economic + learning in Increase in Hours condition school nighttime study + economic + learning in Increase in Qualitative condition school supporting other kids + economic + attention to … … condition their kids’ education … … … … Goal 2 MONITORING EVALUATION LOGIC Copyright © 2013. World Wide Web Foundation. All rights reserved 51
  49. TECHNOLOGY PROBES
  50. WHAT WOULD YOU DOWITH SKYPE? Copyright © 2013. World Wide Web Foundation. All rights reserved 53
  51. Combine Skypecontact with drum Copyright © 2013. World Wide Web Foundation. All rights reserved 55
  52. Combine Skype Sell product +contact with drum contact Copyright © 2013. World Wide Web Foundation. All rights reserved 56
  53. Combine Skype Sell product + Skype lessons contact with drum contact Copyright © 2013. World Wide Web Foundation. All rights reserved 57
  54. THEORY OF CHANGE What impact do you want to have? How do you get there? NEW OLD METHODS Impact-driven design mostly as a framework MINIMUM VIABLE INTERVENTION FRUGAL INNOVATION It’s what are most likely to have an impact FOLLOW NEW PATHS OF MONEYCrowd-funding, competition, impact investment, CSR funds
  55. THANKS! Franco Papeschi
  56. Resources THEORY OF CHANGEhttp://www.thinknpc.org/publications/theory-of-change/ http://www.hfrp.org/evaluation/the-evaluation-exchange/issue-archive/evaluation-methodology/an-introduction-to-theory-of-change CAPABILITIES APPROACH http://plato.stanford.edu/entries/capability-approach/ DEVELOPMENTAL EVALUATIONhttp://www.plexusinstitute.org/resource/dynamic/forums/20120210_111107_20889.pdf http://www.fsg.org/tabid/191/ArticleId/708/Default.aspx?srpush=true DESIGN FOR SOCIAL IMPACT TOOLKIT (IDEO)http://www.ideo.com/work/design-for-social-impact-workbook-and-toolkit/ COLLABORATIVE ACTION TOOLKIT (FROG DESIGN)http://www.frogdesign.com/collective-action-toolkit WEB FOUNDATION http://www.webfoundation.org http://mlab.co.ke http://www.mobilewebghana.org 60

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