Innovation, Investment, Influence and Impact: design that fosters change

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Slides for the talk I gave at Interaction13 - Toronto. …

Slides for the talk I gave at Interaction13 - Toronto.

In the past 15 years, while designers were learning how to create products, services and interactions that guarantee a return on investment, the world of businesses was changing. Economic return is not the only measurement now for value-driven businesses, many start-ups, social enterprises, community-based organisations, NGOs and even for corporations. This upcoming economic model is focused on the impact that new products and service have on societies and economies. We, as designers, are not fully ready to plan and assess what impact our work will have on the users and customers we aim to engage. In this session, I'll present an approach that goes beyond user-centred design and activity-centred design: impact-driven design. I will introduce some examples taken from my involvement in the creation of start-ups in different African countries, and I will introduce a series of tools and practices that would help Interaction Designers go beyond their remit of creating useful, usable and engaging experience, and create impactful services.

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  • 1. Innovation, Investment, Influence and Impact: DESIGN THAT FOSTERS CHANGE Franco Papeschi#D4C #IxD13 @bobbywatson
  • 2. Copyright © 2013. World Wide Web Foundation. All rights reserved 2
  • 3. Charity founded by Tim Berners-Lee open Web available, usable, and valuable for everyone Copyright © 2013. World Wide Web Foundation. All rights reserved 3
  • 4. MOBILE ENTREPRENEURSHIP LABS People with ideas  Mobile start-ups and a bit of dev/biz skills with social impact Copyright © 2013. World Wide Web Foundation. All rights reserved 5
  • 5. Actions
  • 6. 7
  • 7. 9
  • 8. 11
  • 9. </promo for Web Foundation> I promise Copyright © 2013. World Wide Web Foundation. All rights reserved 12
  • 10. Copyright © 2013. World Wide Web Foundation. All rights reserved 13
  • 11. governance empowerment capacity-building stakeholder Global south civilsociety disadvantaged developmentexcluded beneficiaries impact field tripdonors DO YOU SPEAK NGO? changebaseline power analysis low overheadmicrofinance ICT4D PPP (public-privatepartnership) root cause sensitize scale-upownership pro-poor mHealth mEdu mLifemAgri participatory decision-makinginclusive capabilities self-sustainability Copyright © 2013. World Wide Web Foundation. All rights reserved 14
  • 12. Photo  by  Oxfam  Interna1onal  -­‐  h4p://flic.kr/p/8aeVq6   Too many failures Now focused on demonstrating value & ability to change through interventions Copyright © 2013. World Wide Web Foundation. All rights reserved 15
  • 13. A FRAMEWORK Theory of Change
  • 14. Actions Copyright © 2013. World Wide Web Foundation. All rights reserved 17
  • 15. Actions Outputs Copyright © 2013. World Wide Web Foundation. All rights reserved 18
  • 16. Actions Outputs Outcomes Copyright © 2013. World Wide Web Foundation. All rights reserved 19
  • 17. Actions Outputs Outcomes Impact Copyright © 2013. World Wide Web Foundation. All rights reserved 20
  • 18. Scrat – copyright XX Century Fox Copyright © 2013. World Wide Web Foundation. All rights reserved 21
  • 19. Actions Outputs Outcomes Impact store acorn break ice big crack  destroy in iceberg iceberg Copyright © 2013. World Wide Web Foundation. All rights reserved 22
  • 20. External factorsActions Outputs Outcomes Impact ? Behaviours & Assumptions Copyright © 2013. World Wide Web Foundation. All rights reserved 23
  • 21. Impact on what individuals andcommunities are capable of Identity Amartya Sen Security Social CAPABILITIES Informational Political Economic Copyright © 2013. World Wide Web Foundation. All rights reserved 24
  • 22. Capabilities FREEDOMCapabilities make individuals and communities free HAPPINESS IS TRICKY multi-variate nature of activities contributing to happiness VALUEEach person has a different ability to transform resources into value MATERIALISTIC? mix materialistic and non materialistic factors for human welfare DISTRIBUTIONDistribution of opportunities is the key Copyright © 2013. World Wide Web Foundation. All rights reserved 25
  • 23. Photo by levork - http://flic.kr/p/cBZMGC A.K.A. SUPERPOWERS Copyright © 2013. World Wide Web Foundation. All rights reserved 26
  • 24. External factors Identity Security Social Actions Outputs Outcomes Impact CAPABILITIES Informational Political Economic Behaviours & Assumptions Copyright © 2013. World Wide Web Foundation. All rights reserved 27
  • 25. Actions Outputs Outcomes Impact Help Improve economic? ? them condition of new learn generation of Africans Copyright © 2013. World Wide Web Foundation. All rights reserved
  • 26. Photo by SDFA Copyright © 2013. World Wide Web Foundation. All rights reserved
  • 27. Actions Outputs Outcomes Impact Cheap solar Study Help Improve economiclamps for kids after them condition of new sunset learn generation of Africans •  Kids will study, •  Study after not play sunset is effective •  Parents will (kids not tired) allow kids to keep lamps
  • 28. Influence of Mwangambora lamp in study performances4540353025 11-12 9-1020 7-8 4-615 1-310 5 0 0-5% 6-10% 11-15% 16-25% 26-35% 36-50% ABOVE 50% CHANGE IN PERFORMANCE AFTER GETTING MWANGABORA SOLAR LAMPS OVER 18 MONTHS Copyright © 2013. World Wide Web Foundation. All rights reserved 31
  • 29. Photo by MPrep Copyright © 2013. World Wide Web Foundation. All rights reserved
  • 30. Photo by MPrep Copyright © 2013. World Wide Web Foundation. All rights reserved
  • 31. Copyright © 2013. World Wide Web Foundation. All rights reserved
  • 32. Actions Outputs Outcomes Impact SMS-based Spot & fill Help Improve economic Tests edu gaps + them condition of new and Improve learn generation ofmentoring student-teacher Africans dialogue •  Kids take tests •  Better •  Kids understand relationship à gaps better •  Teachers will not performances Copyright © 2013. World Wide Web Foundation. All rights reserved evaluate kids on these tests
  • 33. I ♥" & 1. Minimum Viable Intervention Copyright © 2013. World Wide Web Foundation. All rights reserved 36
  • 34. Copyright © 2013. World Wide Web Foundation. All rights reserved 37
  • 35. Photo by One Laptop per Child - http://flic.kr/p/8rvUK5 Copyright © 2013. World Wide Web Foundation. All rights reserved 38
  • 36. I ♥" & 1. Minimum Viable Intervention 2. Frugal Innovation Copyright © 2013. World Wide Web Foundation. All rights reserved 39
  • 37. Copyright © 2013. World Wide Web Foundation. All rights reserved 40
  • 38. I ♥" & 1. Minimum Viable Intervention 2. Frugal Innovation 3. New types of investments Copyright © 2013. World Wide Web Foundation. All rights reserved 41
  • 39. Copyright © 2013. World Wide Web Foundation. All rights reserved 42
  • 40. Copyright © 2013. World Wide Web Foundation. All rights reserved 43
  • 41. WHERE CAN YOU APPLY THIS?
  • 42. Copyright © 2013. World Wide Web Foundation. All rights reserved 45
  • 43. Copyright © 2013. World Wide Web Foundation. All rights reserved 46
  • 44. YOUR YOUR YOUR STORY STORY STORY HERE HERE HERE Copyright © 2013. World Wide Web Foundation. All rights reserved 47
  • 45. HOW? Methods and tools
  • 46. CO- DESIGN BEHAVIOURTECHNOLOGY MAPPING PROBES LIVING  Learn Build LABS PILOT DESIGN SURVEYS Measure MONITORING & EVALUATION LOGIC Copyright © 2013. World Wide Web Foundation. All rights reserved 49
  • 47. BEHAVIOUR MAPPING Copyright © 2013. World Wide Web Foundation. All rights reserved 50
  • 48. IMPACT EXPECTED INDICATOR MEASURE BASELINE TARGET RESULT + economic + learning in Change in Before/after condition school performance in school results + economic + learning in Increase in Hours condition school nighttime study + economic + learning in Increase in Qualitative condition school supporting other kids + economic + attention to … … condition their kids’ education … … … … Goal 2 MONITORING & EVALUATION LOGIC Copyright © 2013. World Wide Web Foundation. All rights reserved 51
  • 49. TECHNOLOGY PROBES
  • 50. WHAT WOULD YOU DOWITH SKYPE? Copyright © 2013. World Wide Web Foundation. All rights reserved 53
  • 51. Combine Skypecontact with drum Copyright © 2013. World Wide Web Foundation. All rights reserved 55
  • 52. Combine Skype Sell product +contact with drum contact Copyright © 2013. World Wide Web Foundation. All rights reserved 56
  • 53. Combine Skype Sell product + Skype lessons contact with drum contact Copyright © 2013. World Wide Web Foundation. All rights reserved 57
  • 54. THEORY OF CHANGE What impact do you want to have? How do you get there? NEW & OLD METHODS  Impact-driven design mostly as a framework MINIMUM VIABLE INTERVENTION  & FRUGAL INNOVATION It’s what are most likely to have an impact FOLLOW NEW PATHS OF MONEYCrowd-funding, competition, impact investment, CSR funds
  • 55. THANKS! Franco Papeschi
  • 56. Resources THEORY OF CHANGEhttp://www.thinknpc.org/publications/theory-of-change/ http://www.hfrp.org/evaluation/the-evaluation-exchange/issue-archive/evaluation-methodology/an-introduction-to-theory-of-change CAPABILITIES APPROACH http://plato.stanford.edu/entries/capability-approach/ DEVELOPMENTAL EVALUATIONhttp://www.plexusinstitute.org/resource/dynamic/forums/20120210_111107_20889.pdf http://www.fsg.org/tabid/191/ArticleId/708/Default.aspx?srpush=true DESIGN FOR SOCIAL IMPACT TOOLKIT (IDEO)http://www.ideo.com/work/design-for-social-impact-workbook-and-toolkit/ COLLABORATIVE ACTION TOOLKIT (FROG DESIGN)http://www.frogdesign.com/collective-action-toolkit WEB FOUNDATION http://www.webfoundation.org http://mlab.co.ke http://www.mobilewebghana.org 60