Faster horses & slow elevators: where does innovation come from?

Faster horses &slow elevatorsWhere does innovation come from?Franco Papeschi | 1

“If I’d asked my customers what they wanted, they’d have said a faster horse” – Henry Ford

New York,XIX Century

Horses cause troubles They break downThey create accidentsThey pollute the cityThey spread deadly diseases

Don’t ask VsAsk better

Declared preference VsRevealed preference

Is this enoughto be innovative?

An exampleSlow elevators

New York, XIX Century Photo by by Steve Snodgrass | Attribution 2.0 Generic (CC BY 2.0) http://www.flickr.com/photos/stevensnodgrass/4017403148

Photo by by milesgehm | Attribution 2.0 Generic (CC BY 2.0)http://www.flickr.com/photos/milesgehm/3130509251 11

What’s the message?Problem Immediateperceived solution Why is How else? this problem? Why else is How else? this problem?

What to do?

Organise a meeting Organise a workshopto explore different ideas for your next product

What you needPost-its, markers and papers PeopleSome space Time

Who People to bounce ideas with From 3 to 7 people Extremes rather than the middle People who can see alternatives People who carePhoto by by Franco Papeschi | Attribution 2.0 Generic (CC BY 2.0) 16

WhoA facilitator (sometimes)Introduces and stimulate conversationDoesn’t impose his/her point of view, but allowsideas from other people insteadreminds basic rulesKeeps timeControls group dynamics

WhereA comfortable and creative spaceSomewhere that fits the number of peopleSomewhere with all the tools availableUnfamiliar is better than familiar

Timebox activities Photo by by Wonderlane | Attribution 2.0 Generic (CC BY 2.0) http://www.flickr.com/photos/wonderlane/2867240476

Go for quantityPhoto by by Franco Papeschi | Attribution 2.0 Generic (CC BY 2.0)

Photo by by procsilas | Attribution 2.0 Generic (CC BY 2.0) http://www.flickr.com/photos/procsilas/306417902No computer, mobilesor unplanned interruptions,if possible 22 Copyright © 2011. World Wide Web Foundation. All rights reserved

Ask participants to write and share ALL ideasPhoto by by Franco Papeschi | Attribution 2.0 Generic (CC BY 2.0) 23

Photo by by pedrosimoes7 | Attribution 2.0 Generic (CC BY 2.0) http://www.flickr.com/photos/pedrosimoes7/3717536433One conversationat the time 24

Say NO to NOs and judgementsPhoto by by Sudhamshu | Attribution 2.0 Generic (CC BY 2.0)http://www.flickr.com/photos/sudhamshu/3202963823 25

There is no BOSSAnd especially nobossy behavioursPhoto by by Binder.donedat | Attribution-NoDerivs 2.0 Generic (CC BY-ND 2.0)http://www.flickr.com/photos/binderdonedat/5113324856 26

Separate creative and evaluative activitiesPhoto by by Nina Matthews Photography(find me on FB | Attribution 2.0 Generic (CC BY 2.0)http://www.flickr.com/photos/21560098@N06/4260085353/

At the end…It’s mostly about collaboration

ThanksFranco Papeschi | 31

http://mozillalabs.com	24
http://francopapeschi.com	20
http://xss.yandex.net	3
http://www.linkedin.com	3
http://ubiquity.mozilla.com	1

Faster horses & slow elevators: where does innovation come from?

by Franco Papeschi

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Faster horses & slow elevators: where does innovation come from? Presentation Transcript