Faster horses &slow elevatorsWhere does innovation come from?Franco Papeschi |                                   1
“If I’d asked my customers what they wanted, they’d have said a faster horse”                                   – Henry Ford
New York,XIX Century
Horses cause troubles They break downThey create accidentsThey pollute the cityThey spread deadly      diseases
Don’t ask    VsAsk better
Declared preference        VsRevealed preference
Is this enoughto be innovative?
An exampleSlow elevators
New York, XIX Century               Photo by by Steve Snodgrass | Attribution 2.0 Generic (CC BY 2.0)               http:/...
Photo by by milesgehm | Attribution 2.0 Generic (CC BY 2.0)http://www.flickr.com/photos/milesgehm/3130509251           11
What’s the message?Problem                     Immediateperceived                     solution Why is                 How ...
What to do?
Organise a meeting  Organise a workshopto explore different ideas  for your next product
What you needPost-its, markers and papers   PeopleSome space                     Time
Who         People to bounce ideas         with         From 3 to 7 people         Extremes rather than the middle        ...
WhoA facilitator (sometimes)Introduces and stimulate conversationDoesn’t impose his/her point of view, but allowsideas fro...
WhereA comfortable and creative spaceSomewhere that fits the number of peopleSomewhere with all the tools availableUnfamil...
Tips
Timebox activities              Photo by by Wonderlane | Attribution 2.0 Generic (CC BY 2.0)              http://www.flick...
Go for quantityPhoto by by Franco Papeschi | Attribution 2.0 Generic (CC BY 2.0)
Photo by by procsilas | Attribution 2.0 Generic (CC BY 2.0)                                 http://www.flickr.com/photos/p...
Ask participants                                  to write and share                                  ALL ideasPhoto by by...
Photo by by pedrosimoes7 | Attribution 2.0 Generic (CC BY 2.0)  http://www.flickr.com/photos/pedrosimoes7/3717536433One co...
Say NO      to NOs      and      judgementsPhoto by by Sudhamshu | Attribution 2.0 Generic (CC BY 2.0)http://www.flickr.co...
There is no BOSSAnd especially nobossy behavioursPhoto by by Binder.donedat | Attribution-NoDerivs 2.0 Generic (CC BY-ND 2...
Separate creative and evaluative            activitiesPhoto by by Nina Matthews Photography(find me on FB | Attribution 2....
At the end…It’s mostly about  collaboration
ThanksFranco Papeschi |                    31
Faster horses & slow elevators: where does innovation come from?
Faster horses & slow elevators: where does innovation come from?
Faster horses & slow elevators: where does innovation come from?
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Faster horses & slow elevators: where does innovation come from?

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Short - first - version of a larger talk about what design can bring to the technological innovation table. A longer - more recent - version has been prepared as part of my work at the Web Foundation, and is available here: http://public.webfoundation.org/2011/04/faster-horses-slow-elevators.pdf

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Faster horses & slow elevators: where does innovation come from?

  1. 1. Faster horses &slow elevatorsWhere does innovation come from?Franco Papeschi | 1
  2. 2. “If I’d asked my customers what they wanted, they’d have said a faster horse” – Henry Ford
  3. 3. New York,XIX Century
  4. 4. Horses cause troubles They break downThey create accidentsThey pollute the cityThey spread deadly diseases
  5. 5. Don’t ask VsAsk better
  6. 6. Declared preference VsRevealed preference
  7. 7. Is this enoughto be innovative?
  8. 8. An exampleSlow elevators
  9. 9. New York, XIX Century Photo by by Steve Snodgrass | Attribution 2.0 Generic (CC BY 2.0) http://www.flickr.com/photos/stevensnodgrass/4017403148
  10. 10. Photo by by milesgehm | Attribution 2.0 Generic (CC BY 2.0)http://www.flickr.com/photos/milesgehm/3130509251 11
  11. 11. What’s the message?Problem Immediateperceived solution Why is How else? this problem? Why else is How else? this problem?
  12. 12. What to do?
  13. 13. Organise a meeting Organise a workshopto explore different ideas for your next product
  14. 14. What you needPost-its, markers and papers PeopleSome space Time
  15. 15. Who People to bounce ideas with From 3 to 7 people Extremes rather than the middle People who can see alternatives People who carePhoto by by Franco Papeschi | Attribution 2.0 Generic (CC BY 2.0) 16
  16. 16. WhoA facilitator (sometimes)Introduces and stimulate conversationDoesn’t impose his/her point of view, but allowsideas from other people insteadreminds basic rulesKeeps timeControls group dynamics
  17. 17. WhereA comfortable and creative spaceSomewhere that fits the number of peopleSomewhere with all the tools availableUnfamiliar is better than familiar
  18. 18. Tips
  19. 19. Timebox activities Photo by by Wonderlane | Attribution 2.0 Generic (CC BY 2.0) http://www.flickr.com/photos/wonderlane/2867240476
  20. 20. Go for quantityPhoto by by Franco Papeschi | Attribution 2.0 Generic (CC BY 2.0)
  21. 21. Photo by by procsilas | Attribution 2.0 Generic (CC BY 2.0) http://www.flickr.com/photos/procsilas/306417902No computer, mobilesor unplanned interruptions,if possible 22 Copyright © 2011. World Wide Web Foundation. All rights reserved
  22. 22. Ask participants to write and share ALL ideasPhoto by by Franco Papeschi | Attribution 2.0 Generic (CC BY 2.0) 23
  23. 23. Photo by by pedrosimoes7 | Attribution 2.0 Generic (CC BY 2.0) http://www.flickr.com/photos/pedrosimoes7/3717536433One conversationat the time 24
  24. 24. Say NO to NOs and judgementsPhoto by by Sudhamshu | Attribution 2.0 Generic (CC BY 2.0)http://www.flickr.com/photos/sudhamshu/3202963823 25
  25. 25. There is no BOSSAnd especially nobossy behavioursPhoto by by Binder.donedat | Attribution-NoDerivs 2.0 Generic (CC BY-ND 2.0)http://www.flickr.com/photos/binderdonedat/5113324856 26
  26. 26. Separate creative and evaluative activitiesPhoto by by Nina Matthews Photography(find me on FB | Attribution 2.0 Generic (CC BY 2.0)http://www.flickr.com/photos/21560098@N06/4260085353/
  27. 27. At the end…It’s mostly about collaboration
  28. 28. ThanksFranco Papeschi | 31

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