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Faster horses & slow elevators: where does innovation come from?

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Short - first - version of a larger talk about what design can bring to the technological innovation table. A longer - more recent - version has been prepared as part of my work at the Web Foundation, ...

Short - first - version of a larger talk about what design can bring to the technological innovation table. A longer - more recent - version has been prepared as part of my work at the Web Foundation, and is available here: http://public.webfoundation.org/2011/04/faster-horses-slow-elevators.pdf

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Faster horses & slow elevators: where does innovation come from? Faster horses & slow elevators: where does innovation come from? Presentation Transcript

  • Faster horses &slow elevatorsWhere does innovation come from?Franco Papeschi | 1
  • “If I’d asked my customers what they wanted, they’d have said a faster horse” – Henry Ford
  • New York,XIX Century View slide
  • Horses cause troubles They break downThey create accidentsThey pollute the cityThey spread deadly diseases View slide
  • Don’t ask VsAsk better
  • Declared preference VsRevealed preference
  • Is this enoughto be innovative?
  • An exampleSlow elevators
  • New York, XIX Century Photo by by Steve Snodgrass | Attribution 2.0 Generic (CC BY 2.0) http://www.flickr.com/photos/stevensnodgrass/4017403148
  • Photo by by milesgehm | Attribution 2.0 Generic (CC BY 2.0)http://www.flickr.com/photos/milesgehm/3130509251 11
  • What’s the message?Problem Immediateperceived solution Why is How else? this problem? Why else is How else? this problem?
  • What to do?
  • Organise a meeting Organise a workshopto explore different ideas for your next product
  • What you needPost-its, markers and papers PeopleSome space Time
  • Who People to bounce ideas with From 3 to 7 people Extremes rather than the middle People who can see alternatives People who carePhoto by by Franco Papeschi | Attribution 2.0 Generic (CC BY 2.0) 16
  • WhoA facilitator (sometimes)Introduces and stimulate conversationDoesn’t impose his/her point of view, but allowsideas from other people insteadreminds basic rulesKeeps timeControls group dynamics
  • WhereA comfortable and creative spaceSomewhere that fits the number of peopleSomewhere with all the tools availableUnfamiliar is better than familiar
  • Tips
  • Timebox activities Photo by by Wonderlane | Attribution 2.0 Generic (CC BY 2.0) http://www.flickr.com/photos/wonderlane/2867240476
  • Go for quantityPhoto by by Franco Papeschi | Attribution 2.0 Generic (CC BY 2.0)
  • Photo by by procsilas | Attribution 2.0 Generic (CC BY 2.0) http://www.flickr.com/photos/procsilas/306417902No computer, mobilesor unplanned interruptions,if possible 22 Copyright © 2011. World Wide Web Foundation. All rights reserved
  • Ask participants to write and share ALL ideasPhoto by by Franco Papeschi | Attribution 2.0 Generic (CC BY 2.0) 23
  • Photo by by pedrosimoes7 | Attribution 2.0 Generic (CC BY 2.0) http://www.flickr.com/photos/pedrosimoes7/3717536433One conversationat the time 24
  • Say NO to NOs and judgementsPhoto by by Sudhamshu | Attribution 2.0 Generic (CC BY 2.0)http://www.flickr.com/photos/sudhamshu/3202963823 25
  • There is no BOSSAnd especially nobossy behavioursPhoto by by Binder.donedat | Attribution-NoDerivs 2.0 Generic (CC BY-ND 2.0)http://www.flickr.com/photos/binderdonedat/5113324856 26
  • Separate creative and evaluative activitiesPhoto by by Nina Matthews Photography(find me on FB | Attribution 2.0 Generic (CC BY 2.0)http://www.flickr.com/photos/21560098@N06/4260085353/
  • At the end…It’s mostly about collaboration
  • ThanksFranco Papeschi | 31