Your SlideShare is downloading. ×
0
A donkey's desire path
A donkey's desire path
A donkey's desire path
A donkey's desire path
A donkey's desire path
A donkey's desire path
A donkey's desire path
A donkey's desire path
A donkey's desire path
A donkey's desire path
A donkey's desire path
A donkey's desire path
A donkey's desire path
A donkey's desire path
A donkey's desire path
A donkey's desire path
A donkey's desire path
A donkey's desire path
A donkey's desire path
A donkey's desire path
A donkey's desire path
A donkey's desire path
A donkey's desire path
A donkey's desire path
A donkey's desire path
A donkey's desire path
A donkey's desire path
A donkey's desire path
A donkey's desire path
A donkey's desire path
A donkey's desire path
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

A donkey's desire path

798

Published on

Design and user experience approaches to foster behavioural change

Design and user experience approaches to foster behavioural change

Published in: Design, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
798
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  1. A donkey’s desire path AKA Design and user experience approaches to foster behavioural change Franco | August 22nd, 2009 CC by giuliomarziale
  2. by Phil Gyford UCD Title •  eth Following or leading 22 July 2009 Franco Papeschi | Persuasion 2
  3. by Paul Mayne Comfort zone
  4. Human traits
  5. by colin.brown It happened to me
  6. by Marvin (PA) We have never been rational
  7. by Lys* Stereotypes and biases
  8. by onkel_wart (on/off) Animal, social
  9. Authority and reputation
  10. Feedback and rewards
  11. CC by VermontJm We love stories
  12. CC attribution by Adam Melancon Actions influence beliefs influence future behaviour
  13. by giuliomarziale Changing?
  14. Mass media approaches
  15. Attribution 2.0 Generic by psd Miss media
  16. Muscle media
  17. Heroes (follow the -)
  18. Mess media
  19. …so what?
  20. Follow the path of least resistance Images taken from the livescribe smart pen website. All Rights Belong to livescribe
  21. Access to complete information will surely help us get our head around the problem and, thanks to the full knowledge acquired, we are going to change the world (and our behaviour) for better
  22. Carbon Diem http://www.carbondiem.com/product.html Mash 22 UECD Sustainability Images taken from the CarbonDiem website. media 23 April 2009 All Rights Belong to Carbon Hero Ltd
  23. Reality Checking Device susanna hertrich | http://www.susannahertrich.com/html/realitychecking.html Images taken from susanna hertrich’s website. All Rights Belong to susanna hertrich
  24. Persuasive Personal Informatics scales – not diet
  25. Groups Communities Reputation
  26. Booyah society http://www.booyah.com Goals + progress + (nudges) Images taken from the Booyah’s website. All Rights Belong to Booyah
  27. by damclean Try me simulations
  28. Show consequences Global Sea Level Rise Map (http://geology.com/sea-level-rise/)
  29. Support to keep motivation (challenge me / support me / punish me)
  30. Want Challenge me Inform Measure Sustain me me me Don’t know / Let me Know / believe try believe Appeal to Let me follow me Tell me a path of a story least resistance Confuse me Punish me Don’t want
  31. Thank you! Franco Papeschi @bobbywatson Franco dot papeschi at gmail dot com Franco Papeschi Portfolio

×