Yahoo! at RoNewMedia
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Yahoo! at RoNewMedia



Marvin Liao's presentation about Yahoo! at RoNewMedia

Marvin Liao's presentation about Yahoo! at RoNewMedia



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Yahoo! at RoNewMedia Yahoo! at RoNewMedia Presentation Transcript

  • Romania & Yahoo! in the Global Internet Advertising Market: Marvin Liao Nov 11, 2008
  • Internet Penetration and Growth in Central and Eastern Europe Source: Internet World Stats June: 2008
  • Broadband Penetration Ipsos “The Face of the Web” 2005 & Population Reference Bureau 2006 data Size of circle represents total audience View slide
  • Gaming Email Domestic + global? Questions we’re hearing from marketers: • “ How do I get my audience’s attention?” • “How do I participate in their conversations?” • “What’s the right balance of investment to reach my consumers?” TV Instant Messaging Podcasts Blogs Radio SMS TiVo/DVR Groups Mobile Magazines Social networks Facebook YouTube iTunes Peer-to-peer Time-shifting Surfing Billboards Social media + programmed content? Mix of traditional + online? Buy direct + use an ad network? Mobile devices Video + search + display + mobile? Context + behavioral targeting? Online View slide
    • To connect people to their passions, their communities, and the world’s knowledge.
    • To be the “ Must Buy ” and “Partner of Choice ” for the Top Advertisers and Agencies in the World.
  • • Broad reach to quality audiences • Unmatched consumer insights • Increased relevance and engagement • Partnership for results Yahoo! provides:
  • Who is on Yahoo! ?? Source: Insites Consulting Research, June 2008
  • Highly Engaged Audience Source: Insites Consulting Research, June 2008
  • Understanding the Impact of Your Campaign
    • Yahoo! Snapshot is a campaign measurement and analysis report that provides “beyond the click” campaign data, and empowers you to answer the questions that you want to know:
      • What is the age and gender of people who saw my ads?
      • How does the online behavior differ between the people who saw my ads and those that clicked on them?
      • Where else can I find my target audience on the Yahoo! Network?
      • What is my best performing creative? Placement?
  • Campaign Brand Score Reports
    • “ If You want to go quickly, go alone. If you want to go far, go together.” --African Proverb