Yahoo! at RoNewMedia

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Marvin Liao's presentation about Yahoo! at RoNewMedia

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  • Yahoo! at RoNewMedia

    1. 1. Romania & Yahoo! in the Global Internet Advertising Market: Marvin Liao Nov 11, 2008
    2. 2. Internet Penetration and Growth in Central and Eastern Europe Source: Internet World Stats June: 2008
    3. 3. Broadband Penetration Ipsos “The Face of the Web” 2005 & Population Reference Bureau 2006 data Size of circle represents total audience
    4. 4. Gaming Email Domestic + global? Questions we’re hearing from marketers: • “ How do I get my audience’s attention?” • “How do I participate in their conversations?” • “What’s the right balance of investment to reach my consumers?” TV Instant Messaging Podcasts Blogs Radio SMS TiVo/DVR Groups Mobile Magazines Social networks Facebook YouTube iTunes Peer-to-peer Time-shifting Surfing Billboards Social media + programmed content? Mix of traditional + online? Buy direct + use an ad network? Mobile devices Video + search + display + mobile? Context + behavioral targeting? Online
    5. 5. <ul><li>To connect people to their passions, their communities, and the world’s knowledge. </li></ul><ul><li>To be the “ Must Buy ” and “Partner of Choice ” for the Top Advertisers and Agencies in the World. </li></ul>
    6. 6. • Broad reach to quality audiences • Unmatched consumer insights • Increased relevance and engagement • Partnership for results Yahoo! provides:
    7. 7. Who is on Yahoo! ?? Source: Insites Consulting Research, June 2008
    8. 8. Highly Engaged Audience Source: Insites Consulting Research, June 2008
    9. 9. Understanding the Impact of Your Campaign <ul><li>Yahoo! Snapshot is a campaign measurement and analysis report that provides “beyond the click” campaign data, and empowers you to answer the questions that you want to know: </li></ul><ul><ul><li>What is the age and gender of people who saw my ads? </li></ul></ul><ul><ul><li>How does the online behavior differ between the people who saw my ads and those that clicked on them? </li></ul></ul><ul><ul><li>Where else can I find my target audience on the Yahoo! Network? </li></ul></ul><ul><ul><li>What is my best performing creative? Placement? </li></ul></ul>
    10. 10. Campaign Brand Score Reports
    11. 11. <ul><li>“ If You want to go quickly, go alone. If you want to go far, go together.” --African Proverb </li></ul>

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