Social Media in afaceri: Studii de caz

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Studii de caz despre afaceri (din .ro si din afara) care folosesc Social Media si au urmarit rezultatele in cifra de afaceri

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Social Media in afaceri: Studii de caz

  1. 1. Social Media in business? Exemple Bobby Voicu – Social Media Snowcamp 2011
  2. 2. Inghetata Humphry Slocombe• Twitter succes• Un magazin de inghetata cu 14 locuri• 300.000 de followeri• Impertinent• Fii diferit!
  3. 3. Emerson Salon• Twitter, Facebook, blog• 75% dintre clienti de pe social media• Site personalizat• Clientii din social media sunt mai fideli si cheltuie mai mult
  4. 4. Uniqlo – 26 de ani• Twitter to the max• Discount de 10E• 60.000 de persoane au primit discount• Aprox. 1.500.000 de twit-uri• Doua zile in trending topics
  5. 5. Vamplets• Facebook Ads• 300% incasari• 250$/luna• 1000$ venituri
  6. 6. Restaurant chinezesc [RO]• Facebook management – 6 luni• 4 articole pe bloguri• ROI – 120%• S-a livrat lista cu numele celor care au venit in restaurant, cat au comandat, care a fost profitul restaurantului
  7. 7. ShoeDazzle• 600% crestere in numarul de share• Sute de mii de like-uri• Userii de pe FB cumpara mai mult si mai des• Folosit la maxim optiunile Facebook (Connect, API, Social Graph)
  8. 8. Blogul Zappos• Nimic despre vanzare• Totul despre cultura companiei• Word of mouth la maxim• Va doresc sa aveti client o companie asa misto, cu un CEO asa curajos
  9. 9. Stiinta si tehnica [RO]• Campanie pe bloguri• Facebook Ads• Facebook management• Rezultat: abonamente in valoare de 5000E
  10. 10. Alte exemple• Dell: 6.5 milioane dolari in comenzi pe twitter• Old Spice: brandul numarul pe men body wash
  11. 11. Resurse• 1. http://www.clickz.com/clickz/column/1729013/social-media-case-study- houlihans-restaurants• 2. http://thenextweb.com/socialmedia/2011/07/16/the-roi-of-social- media-10-case-studies/• 3. http://www.socialmediaexplorer.com/social-media-marketing/social- media-customer-value/• 4. http://techcrunch.com/2010/07/17/how-social-media-drives-new- business-six-case-studies/• 5. http://venturebeat.com/2010/06/09/starbucks-social-media/• 6. http://www.robgonda.com/2010/07/15/the-old-spice-social-media- campaign-stats/• 7. http://www.searchenginejournal.com/facebook-marketing-roi-3-case- studies/28254/• 8. http://barnraisersllc.com/2011/07/34-case-studies-prove-social- commerce-roi/• 9. http://www.penn-olson.com/?p=19191• 10. http://www.nytimes.com/2010/05/27/business/smallbusiness/27sbiz.html
  12. 12. Va multumesc!• @BobbyVoicu• Facebook.com/BobbyVoicu• Bobbyvoicu.ro

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