Social Media in afaceri: Studii de caz

Social Media in business? Exemple Bobby Voicu – Social Media Snowcamp 2011

Inghetata Humphry Slocombe• Twitter succes• Un magazin de inghetata cu 14 locuri• 300.000 de followeri• Impertinent• Fii diferit!

Emerson Salon• Twitter, Facebook, blog• 75% dintre clienti de pe social media• Site personalizat• Clientii din social media sunt mai fideli si cheltuie mai mult

Uniqlo – 26 de ani• Twitter to the max• Discount de 10E• 60.000 de persoane au primit discount• Aprox. 1.500.000 de twit-uri• Doua zile in trending topics

Vamplets• Facebook Ads• 300% incasari• 250$/luna• 1000$ venituri

Restaurant chinezesc [RO]• Facebook management – 6 luni• 4 articole pe bloguri• ROI – 120%• S-a livrat lista cu numele celor care au venit in restaurant, cat au comandat, care a fost profitul restaurantului

ShoeDazzle• 600% crestere in numarul de share• Sute de mii de like-uri• Userii de pe FB cumpara mai mult si mai des• Folosit la maxim optiunile Facebook (Connect, API, Social Graph)

Blogul Zappos• Nimic despre vanzare• Totul despre cultura companiei• Word of mouth la maxim• Va doresc sa aveti client o companie asa misto, cu un CEO asa curajos

Stiinta si tehnica [RO]• Campanie pe bloguri• Facebook Ads• Facebook management• Rezultat: abonamente in valoare de 5000E

Alte exemple• Dell: 6.5 milioane dolari in comenzi pe twitter• Old Spice: brandul numarul pe men body wash

Resurse• 1. http://www.clickz.com/clickz/column/1729013/social-media-case-study- houlihans-restaurants• 2. http://thenextweb.com/socialmedia/2011/07/16/the-roi-of-social- media-10-case-studies/• 3. http://www.socialmediaexplorer.com/social-media-marketing/social- media-customer-value/• 4. http://techcrunch.com/2010/07/17/how-social-media-drives-new- business-six-case-studies/• 5. http://venturebeat.com/2010/06/09/starbucks-social-media/• 6. http://www.robgonda.com/2010/07/15/the-old-spice-social-media- campaign-stats/• 7. http://www.searchenginejournal.com/facebook-marketing-roi-3-case- studies/28254/• 8. http://barnraisersllc.com/2011/07/34-case-studies-prove-social- commerce-roi/• 9. http://www.penn-olson.com/?p=19191• 10. http://www.nytimes.com/2010/05/27/business/smallbusiness/27sbiz.html

Va multumesc!• @BobbyVoicu• Facebook.com/BobbyVoicu• Bobbyvoicu.ro

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Social Media in afaceri: Studii de caz

by Bobby Voicu on Dec 02, 2011

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Social Media in afaceri: Studii de caz — Presentation Transcript