What is your story???
Bobby Rettew | Visual Storyteller

VIEW Digital Media, LLC
● Online Video
● Web Development
● Email Marketing
● Social Media

Targeted Video Messaging

The Talking Head
Jakob Neilsen states:
"Eyetracking data show that
users are easily distracted when
watching video on websites,
especially when the video
shows a talking head and is
optimized for broadcast rather
than online viewing."

Building the Community

The Interface is Theater

Telling a story...
● Identify the cast
● Create storyline
● Subjects & Interviews
● Conduct Interviews
● Transcribe
● Final Script
● Edit, Revise, Deliver

Capturing the Images

How to set up a video shoot?

Depth, Perspective, & Thirds

YouTube or Private Hosting?
● YouTube
● 10 Min Max Length
– 2 GB Max Size
● Private Hosting
● High Quality Setting
● YouTube Owns
● You control length
Content ● You control size
● Facebook? ● Private or Public
● 20 Min Max Length ● You control
compression
– 1024 MB Max Size
● High Quality
● Public???

Partner bobbyrettew.com
Director of Marketing & PR bobbyrettew@viewdm.com
Visual Storyteller facebook.com/bobbyrettew
linkedin.com/in/bobbyrettew
Lecturer/Advanced Writing Instructor @bobbyrettew
864.517.6149
Clemson University Department of English
Executive Director of NetworkBash VIEW Digital Media, LLC
119 West Main Street
Clemson University Central, SC 29630
BS '97 - Mathematics Teaching info@viewdm.com
MA '03 – Professional Communications 864.639.8439
STC – International Online Communications Competition Best of Show @viewdm
Photojournalist/Producer/Visual Storyteller
Six Regional Emmy Awards for Journalistic Excellence
RTNDAC, AP, Best of the West, NPPA Honors & Awards
Crafting the Story Editing the Story
Identify the context by analyzing the Audience, Purpose, and Delivery * Build Sequences
Identify the cast (people/subjects featured in video) * Natural sound to edit
Identify the storylines that provide context for each subject * Wide, Medium, & Tight
Write an overall OUTLINE of the story * Tell The Story
Schedule Interviews * Watch with ears closed
Outline the questions/points for the interview * Listen with eyes closed
Interview each subject on-camera as a conversation * Break the rules
Log and transcribe each interview *
Write final script *
Identify gaps in story *
Write narration and on-camera host scripts *
Edit the story *
Revision Cycle with stakeholders *
Deliver the message to the target audience *

Lighting & Framing
1) Perspective - Create Depth
2) Use the room to light the subject
3) Rule of Thirds...Divid the screen
4) The Interface is Theater