SCPRSA 2011 Annual Conference Prensentation

Building a story... SCPRSA Annual Conference | Columbia, SC November 4, 2011 @BobbyRettewFriday, November 4, 2011

Friday, November 4, 2011

“She always bought three of everything...”Friday, November 4, 2011

#BlogChat Created and Hosted by @MackCollier in March 2009 ✤ One of the longest-running Twitter chats is #Blogchat, which started in March 2009. ✤ Each week the group discusses a different topic related to blogging. ✤ Sunday night chat will generate anywhere from 10 to 20 million impressions, reaching close to 2 million people each week.Friday, November 4, 2011

Seattle Mama Doc Dr. Wendy Sue Swanson Seattle Children’s HospitalFriday, November 4, 2011

today’s thoughts ✤ it takes time ✤ it takes consistency ✤ it takes passionate writing/storytellingFriday, November 4, 2011

Digital EffectFriday, November 4, 2011

Building the “Mothership” Bridging the story with the Digital/SEO EffectFriday, November 4, 2011

In the United States... Social networks and blogs reach nearly 80% of active US Internet users and represents the majority of Americans time online.Friday, November 4, 2011

Power of YouTube ✤ YouTube is the 2nd largest search engine in the world! ✤ Nearly 17 million people have connected their YouTube account to at least one social service (Facebook, Twitter, Orkut, Buzz, etc) ✤ 100 million people take a social action on YouTube (likes, shares, comments, etc) every weekFriday, November 4, 2011

Telling Stories...Friday, November 4, 2011

telling your story ✤ from your perspective - 1st person ✤ write passionately ✤ connect with like-minded people ✤ empower your brand ambassadors to shareFriday, November 4, 2011

5 MD Moms Blogging Passionately Physician Storytellers | Cypress Internal Medicine - Greenville Hospital System University Medical CenterFriday, November 4, 2011

Serrus Capital PartnersFriday, November 4, 2011

Legacy Day Clemson UniversityFriday, November 4, 2011

Andy Arnold ✤ W. Andrew Law FirmFriday, November 4, 2011

it is more than numbers ✤ it is more than a “Like” ✤ it is more than a new “Follower” ✤ it is more than a new email subscriber ✤ IT IS ABOUT PEOPLE...and their storiesFriday, November 4, 2011

Alison MeGhee Listened, Cared, & EngagedFriday, November 4, 2011

References ✤ Nielsen Social Media Report: 3rd Quarter 2011 ✤ http://blog.nielsen.com/nielsenwire/social/ ✤ “Social Media Around The World” Presentation by Steven Van Bellegham ✤ http://www.slideshare.net/stevenvanbelleghem/social-media-around-the-world-2011 ✤ “The Growth of Social Media: An Infograph” by Search Engine Journal ✤ http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/Friday, November 4, 2011

Building a story... SCPRSA Annual Conference | Columbia, SC November 4, 2011 @BobbyRettewFriday, November 4, 2011

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SCPRSA 2011 Annual Conference Prensentation

by Bobby Rettew on Nov 04, 2011

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SCPRSA 2011 Annual Conference Prensentation — Presentation Transcript