SCPRSA 2011 Annual Conference Prensentation

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SCPRSA 2011 Annual Conference Prensentation

  1. 1. Building a story... SCPRSA Annual Conference | Columbia, SC November 4, 2011 @BobbyRettewFriday, November 4, 2011
  2. 2. Friday, November 4, 2011
  3. 3. “She always bought three of everything...”Friday, November 4, 2011
  4. 4. #BlogChat Created and Hosted by @MackCollier in March 2009 ✤ One of the longest-running Twitter chats is #Blogchat, which started in March 2009. ✤ Each week the group discusses a different topic related to blogging. ✤ Sunday night chat will generate anywhere from 10 to 20 million impressions, reaching close to 2 million people each week.Friday, November 4, 2011
  5. 5. Seattle Mama Doc Dr. Wendy Sue Swanson Seattle Children’s HospitalFriday, November 4, 2011
  6. 6. today’s thoughts ✤ it takes time ✤ it takes consistency ✤ it takes passionate writing/storytellingFriday, November 4, 2011
  7. 7. Digital EffectFriday, November 4, 2011
  8. 8. Building the “Mothership” Bridging the story with the Digital/SEO EffectFriday, November 4, 2011
  9. 9. In the United States... Social networks and blogs reach nearly 80% of active US Internet users and represents the majority of Americans time online.Friday, November 4, 2011
  10. 10. Power of YouTube ✤ YouTube is the 2nd largest search engine in the world! ✤ Nearly 17 million people have connected their YouTube account to at least one social service (Facebook, Twitter, Orkut, Buzz, etc) ✤ 100 million people take a social action on YouTube (likes, shares, comments, etc) every weekFriday, November 4, 2011
  11. 11. Telling Stories...Friday, November 4, 2011
  12. 12. telling your story ✤ from your perspective - 1st person ✤ write passionately ✤ connect with like-minded people ✤ empower your brand ambassadors to shareFriday, November 4, 2011
  13. 13. 5 MD Moms Blogging Passionately Physician Storytellers | Cypress Internal Medicine - Greenville Hospital System University Medical CenterFriday, November 4, 2011
  14. 14. Friday, November 4, 2011
  15. 15. Serrus Capital PartnersFriday, November 4, 2011
  16. 16. Legacy Day Clemson UniversityFriday, November 4, 2011
  17. 17. Andy Arnold ✤ W. Andrew Law FirmFriday, November 4, 2011
  18. 18. Friday, November 4, 2011
  19. 19. it is more than numbers ✤ it is more than a “Like” ✤ it is more than a new “Follower” ✤ it is more than a new email subscriber ✤ IT IS ABOUT PEOPLE...and their storiesFriday, November 4, 2011
  20. 20. Alison MeGhee Listened, Cared, & EngagedFriday, November 4, 2011
  21. 21. References ✤ Nielsen Social Media Report: 3rd Quarter 2011 ✤ http://blog.nielsen.com/nielsenwire/social/ ✤ “Social Media Around The World” Presentation by Steven Van Bellegham ✤ http://www.slideshare.net/stevenvanbelleghem/social-media-around-the-world-2011 ✤ “The Growth of Social Media: An Infograph” by Search Engine Journal ✤ http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/Friday, November 4, 2011
  22. 22. Building a story... SCPRSA Annual Conference | Columbia, SC November 4, 2011 @BobbyRettewFriday, November 4, 2011

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