Building a story...       WorkLife       September 27, 2011    Bobby RettewMonday, October 3, 2011
Monday, October 3, 2011
Alison                          MeGhee                            Connected with brand ambassador via a blog.             ...
The New Workforce...Monday, October 3, 2011
Social Media       Visitor Growth       SearchEngineJournal.comMonday, October 3, 2011
Users Timeline       SearchEngineJournal.comMonday, October 3, 2011
World’s 3rd       Largest Company       SearchEngineJournal.comMonday, October 3, 2011
Telling Stories...Monday, October 3, 2011
“She always                          bought three of                          everything...”Monday, October 3, 2011
Legacy Day       Clemson UniversityMonday, October 3, 2011
Social Statistics...Monday, October 3, 2011
In the United States...       Social networks and blogs reach nearly       80% of active US Internet users and       repre...
In the United States...       Females and 18-34 year olds most active       social networkers.Monday, October 3, 2011
In the United States...       Users spend more time on Facebook       than any other web brand...53.5 billion       minute...
In the United States...       Average Facebook session lasts 37 minutes       & Twitter 23 minutes.Monday, October 3, 2011
In the United States...       400 Million people use Facebook daily.Monday, October 3, 2011
In the United States...       60% of people who use three or more       digital means of research for product       purcha...
Shift In                  Communication                         StylesMonday, October 3, 2011
Andy Arnold       W. Andrew Law FirmMonday, October 3, 2011
BeatYourNonCompete.com       W. Andrew Law Firm BlogMonday, October 3, 2011
YouTube Channel       W. Andrew Law FirmMonday, October 3, 2011
Building the “Mothership”       Bridging the story with the Digital/SEO EffectMonday, October 3, 2011
#BlogChat on Twitter       Created and Hosted by @MackCollier in March 2009Monday, October 3, 2011
#BlogChat       ✤     One of the longest-running Twitter             chats is #Blogchat, which started in             Marc...
Staying Connected                             4G is a Game ChangerMonday, October 3, 2011
In the United States...       Close to 40% of social media users       access social media content from their       mobile...
In the United States...       Social networking apps are the third       most-used among US smartphone       owners.Monday...
Wrap It UpMonday, October 3, 2011
Active social media users are influential offline...       Consumers frequently trust the       recommendations of their pee...
Active social media users are influential offline...       Consumer-created reviews/ratings are       the preferred source f...
Alison                          MeGhee                             Listened, Cared, & EngagedMonday, October 3, 2011
References       ✤     Nielsen Social Media Report: 3rd Quarter 2011               ✤      http://blog.nielsen.com/nielsenw...
Bobby Rettew                            http://blog.bobbyrettew.com                                bobby@bobbyrettew.com  ...
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Presentation at WorkLife Event by Young Office

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Presentation at WorkLife Event by Young Office

  1. 1. Building a story... WorkLife September 27, 2011 Bobby RettewMonday, October 3, 2011
  2. 2. Monday, October 3, 2011
  3. 3. Alison MeGhee Connected with brand ambassador via a blog. “Someday” was the common thread in the online conversation.Monday, October 3, 2011
  4. 4. The New Workforce...Monday, October 3, 2011
  5. 5. Social Media Visitor Growth SearchEngineJournal.comMonday, October 3, 2011
  6. 6. Users Timeline SearchEngineJournal.comMonday, October 3, 2011
  7. 7. World’s 3rd Largest Company SearchEngineJournal.comMonday, October 3, 2011
  8. 8. Telling Stories...Monday, October 3, 2011
  9. 9. “She always bought three of everything...”Monday, October 3, 2011
  10. 10. Legacy Day Clemson UniversityMonday, October 3, 2011
  11. 11. Social Statistics...Monday, October 3, 2011
  12. 12. In the United States... Social networks and blogs reach nearly 80% of active US Internet users and represents the majority of Americans time online.Monday, October 3, 2011
  13. 13. In the United States... Females and 18-34 year olds most active social networkers.Monday, October 3, 2011
  14. 14. In the United States... Users spend more time on Facebook than any other web brand...53.5 billion minutes on Facebook.Monday, October 3, 2011
  15. 15. In the United States... Average Facebook session lasts 37 minutes & Twitter 23 minutes.Monday, October 3, 2011
  16. 16. In the United States... 400 Million people use Facebook daily.Monday, October 3, 2011
  17. 17. In the United States... 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from social networking site.Monday, October 3, 2011
  18. 18. Shift In Communication StylesMonday, October 3, 2011
  19. 19. Andy Arnold W. Andrew Law FirmMonday, October 3, 2011
  20. 20. BeatYourNonCompete.com W. Andrew Law Firm BlogMonday, October 3, 2011
  21. 21. YouTube Channel W. Andrew Law FirmMonday, October 3, 2011
  22. 22. Building the “Mothership” Bridging the story with the Digital/SEO EffectMonday, October 3, 2011
  23. 23. #BlogChat on Twitter Created and Hosted by @MackCollier in March 2009Monday, October 3, 2011
  24. 24. #BlogChat ✤ One of the longest-running Twitter chats is #Blogchat, which started in March 2009. ✤ Each week the group discusses a different topic related to blogging. ✤ Sunday night chat will generate anywhere from 10 to 20 million impressions, reaching close to 2 million people each week.Monday, October 3, 2011
  25. 25. Staying Connected 4G is a Game ChangerMonday, October 3, 2011
  26. 26. In the United States... Close to 40% of social media users access social media content from their mobile phones.Monday, October 3, 2011
  27. 27. In the United States... Social networking apps are the third most-used among US smartphone owners.Monday, October 3, 2011
  28. 28. Wrap It UpMonday, October 3, 2011
  29. 29. Active social media users are influential offline... Consumers frequently trust the recommendations of their peers, making social media an ideal platform for influencers to spread their ideas and purchase power.Monday, October 3, 2011
  30. 30. Active social media users are influential offline... Consumer-created reviews/ratings are the preferred source for information about product/service value, price, and product quality.Monday, October 3, 2011
  31. 31. Alison MeGhee Listened, Cared, & EngagedMonday, October 3, 2011
  32. 32. References ✤ Nielsen Social Media Report: 3rd Quarter 2011 ✤ http://blog.nielsen.com/nielsenwire/social/ ✤ “Social Media Around The World” Presentation by Steven Van Bellegham ✤ http://www.slideshare.net/stevenvanbelleghem/social-media-around-the-world-2011 ✤ “The Growth of Social Media: An Infograph” by Search Engine Journal ✤ http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/Monday, October 3, 2011
  33. 33. Bobby Rettew http://blog.bobbyrettew.com bobby@bobbyrettew.com 864-209-1467 @BobbyRettewMonday, October 3, 2011
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