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Presentation at WorkLife Event by Young Office
 

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    Presentation at WorkLife Event by Young Office Presentation at WorkLife Event by Young Office Presentation Transcript

    • Building a story... WorkLife September 27, 2011 Bobby RettewMonday, October 3, 2011
    • Monday, October 3, 2011
    • Alison MeGhee Connected with brand ambassador via a blog. “Someday” was the common thread in the online conversation.Monday, October 3, 2011
    • The New Workforce...Monday, October 3, 2011
    • Social Media Visitor Growth SearchEngineJournal.comMonday, October 3, 2011
    • Users Timeline SearchEngineJournal.comMonday, October 3, 2011
    • World’s 3rd Largest Company SearchEngineJournal.comMonday, October 3, 2011
    • Telling Stories...Monday, October 3, 2011
    • “She always bought three of everything...”Monday, October 3, 2011
    • Legacy Day Clemson UniversityMonday, October 3, 2011
    • Social Statistics...Monday, October 3, 2011
    • In the United States... Social networks and blogs reach nearly 80% of active US Internet users and represents the majority of Americans time online.Monday, October 3, 2011
    • In the United States... Females and 18-34 year olds most active social networkers.Monday, October 3, 2011
    • In the United States... Users spend more time on Facebook than any other web brand...53.5 billion minutes on Facebook.Monday, October 3, 2011
    • In the United States... Average Facebook session lasts 37 minutes & Twitter 23 minutes.Monday, October 3, 2011
    • In the United States... 400 Million people use Facebook daily.Monday, October 3, 2011
    • In the United States... 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from social networking site.Monday, October 3, 2011
    • Shift In Communication StylesMonday, October 3, 2011
    • Andy Arnold W. Andrew Law FirmMonday, October 3, 2011
    • BeatYourNonCompete.com W. Andrew Law Firm BlogMonday, October 3, 2011
    • YouTube Channel W. Andrew Law FirmMonday, October 3, 2011
    • Building the “Mothership” Bridging the story with the Digital/SEO EffectMonday, October 3, 2011
    • #BlogChat on Twitter Created and Hosted by @MackCollier in March 2009Monday, October 3, 2011
    • #BlogChat ✤ One of the longest-running Twitter chats is #Blogchat, which started in March 2009. ✤ Each week the group discusses a different topic related to blogging. ✤ Sunday night chat will generate anywhere from 10 to 20 million impressions, reaching close to 2 million people each week.Monday, October 3, 2011
    • Staying Connected 4G is a Game ChangerMonday, October 3, 2011
    • In the United States... Close to 40% of social media users access social media content from their mobile phones.Monday, October 3, 2011
    • In the United States... Social networking apps are the third most-used among US smartphone owners.Monday, October 3, 2011
    • Wrap It UpMonday, October 3, 2011
    • Active social media users are influential offline... Consumers frequently trust the recommendations of their peers, making social media an ideal platform for influencers to spread their ideas and purchase power.Monday, October 3, 2011
    • Active social media users are influential offline... Consumer-created reviews/ratings are the preferred source for information about product/service value, price, and product quality.Monday, October 3, 2011
    • Alison MeGhee Listened, Cared, & EngagedMonday, October 3, 2011
    • References ✤ Nielsen Social Media Report: 3rd Quarter 2011 ✤ http://blog.nielsen.com/nielsenwire/social/ ✤ “Social Media Around The World” Presentation by Steven Van Bellegham ✤ http://www.slideshare.net/stevenvanbelleghem/social-media-around-the-world-2011 ✤ “The Growth of Social Media: An Infograph” by Search Engine Journal ✤ http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/Monday, October 3, 2011
    • Bobby Rettew http://blog.bobbyrettew.com bobby@bobbyrettew.com 864-209-1467 @BobbyRettewMonday, October 3, 2011