WHY USE SOCIAL MEDIA?
57% of people indicated a social media connection   with a hospital has a strong impact on their decision                 ...
81% of consumers believe that if a hospital has a     strong social media presence, they are likely to be          more cu...
ghs.org/socialmedia
BARRIERS TO SUCCESS
MAY 2007                    JUNE 2009                      OCTOBER 2011                                                   ...
FORMULA FOR SUCCESS•   Understand the audience on different channels•   Focus on the content•   Follow the rule of 70 list...
1   UNDERSTAND YOUR    AUDIENCE
source: http://argylesocial.com/landing/social-timing-insights-infographic
2   FOCUS ON THE    CONTENT
CONTENT GOALS?• Inform                  • Appointment• Educate                 • Physician Alignment• Comments            ...
WHO SHOULD CREATE    CONTENT?
SUCCESS?• Prior   experience             • Manager   support• Don’t   make it always about   • Make   it part of a larger ...
3   FOLLOW THE RULE    OF 70/20/10
•   42 Minutes to listen and research•   12 Minutes to share what you find•    6 Minutes to promote relevant          knowl...
THE 70: THE FIRST 42• Market   intelligence• Identification   of best practices and trends• New   connections• Answers   to...
THE 20: THE SECOND 12•   A retweet or modified tweet•   Sharing on Facebook•   Commenting on a blog•   A repin on Pinterest...
THE 10: THE FINAL 6People do business with those they trust.            Build trust first.
4   MANAGE IN TEAMS    FOR CROSS    COLLABORATION
WHO IS ON THE TEAM? • HR               • Facilities • Recruitment      • Leadership/                     Executive • Risk ...
COLLABORATE ACROSS  ORGANIZATION
5   MEASURE ANALYTICS    TO VALIDATE TIME,    ENERGY AND EFFORT
IDENTIFY WHAT TO MEASURE
VOLUME• Number    of visitors• Time   on site• Number    of fans• Number    of followers• Page   views• Impressions
ENGAGEMENT• Retweets           • Form   completion• Repins             • Seminar   registration• Comments           • Revi...
via @chrisboyer
EXAMPLES
EMT RESULTS• Average Time   on Page - 6:30mins• 1,123   Unique Visitors/Pageviews• 94   additional “Likes” on Facebook• #E...
POWER OF THE BLOG
SERRUS REPORT• 2012 Web Traffic    - 12K with 38K Actions• 2013 Web Traffic    - 3300 Uniques at 45 days• Increase   of 175 ...
#ECOPLOSION REPORT• Sold   Out Exclusive Event at CU-ICAR (300 People)• 187    total streams w/ 29 minutes average time wa...
QUESTIONS?
Leadership Anderson 2013 - Digital Media Presentation
Leadership Anderson 2013 - Digital Media Presentation
Leadership Anderson 2013 - Digital Media Presentation
Leadership Anderson 2013 - Digital Media Presentation
Leadership Anderson 2013 - Digital Media Presentation
Leadership Anderson 2013 - Digital Media Presentation
Leadership Anderson 2013 - Digital Media Presentation
Leadership Anderson 2013 - Digital Media Presentation
Leadership Anderson 2013 - Digital Media Presentation
Leadership Anderson 2013 - Digital Media Presentation
Leadership Anderson 2013 - Digital Media Presentation
Leadership Anderson 2013 - Digital Media Presentation
Leadership Anderson 2013 - Digital Media Presentation
Leadership Anderson 2013 - Digital Media Presentation
Leadership Anderson 2013 - Digital Media Presentation
Leadership Anderson 2013 - Digital Media Presentation
Leadership Anderson 2013 - Digital Media Presentation
Leadership Anderson 2013 - Digital Media Presentation
Leadership Anderson 2013 - Digital Media Presentation
Leadership Anderson 2013 - Digital Media Presentation
Leadership Anderson 2013 - Digital Media Presentation
Leadership Anderson 2013 - Digital Media Presentation
Leadership Anderson 2013 - Digital Media Presentation
Leadership Anderson 2013 - Digital Media Presentation
Upcoming SlideShare
Loading in...5
×

Leadership Anderson 2013 - Digital Media Presentation

138

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
138
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Leadership Anderson 2013 - Digital Media Presentation"

  1. 1. WHY USE SOCIAL MEDIA?
  2. 2. 57% of people indicated a social media connection with a hospital has a strong impact on their decision to seek treatment.Consumers’ Use, Preference and Expectations of Hospital Social Media - YouGov Research, July 2011
  3. 3. 81% of consumers believe that if a hospital has a strong social media presence, they are likely to be more cutting edge, creating a halo effect.Consumers’ Use, Preference and Expectations of Hospital Social Media - YouGov Research, July 2011
  4. 4. ghs.org/socialmedia
  5. 5. BARRIERS TO SUCCESS
  6. 6. MAY 2007 JUNE 2009 OCTOBER 2011 iPhone iPhone 3GS iPhone 4S JULY 2008 JUNE 2010 SEPTEMBER 2012 iPhone 3G iPhone 4 iPhone 5 MARCH 2010 iPad MARCH 2011 iPad2 MARCH 2012 iPad3 NOVEMBER 2012 iPad4/iPad mini 6.30.20131.1.1995 AUGUST 1995 JUNE 1998 OCTOBER 2001 11.30.2006 JULY 2009 OCTOBER 2012 Windows 95 Windows 98 Windows XP Windows Vista Windows 7 Windows 8 9.11.2011 President William J. Clinton President George W. Bush President Barak H. Obama APRIL 1995 2000 JANUARY 2004 JULY 2005 JULY 2006 DECEMBER 2010 OCTOBER 2012 America Online Digital Broadband Facebook YouTube Twitter Facebook– Facebook– Available 400 Million Users 1 Billion Monthly Users 1995-2004 2004-2013 Slower Adoption Cycles Rapid Adoption Cycles (fueled by ubiquitous digital access)
  7. 7. FORMULA FOR SUCCESS• Understand the audience on different channels• Focus on the content• Follow the rule of 70 listen/20 share/10 self-promote• Manage in teams for cross collaboration• Include stakeholders often• Measure analytics to validate time, energy and effort
  8. 8. 1 UNDERSTAND YOUR AUDIENCE
  9. 9. source: http://argylesocial.com/landing/social-timing-insights-infographic
  10. 10. 2 FOCUS ON THE CONTENT
  11. 11. CONTENT GOALS?• Inform • Appointment• Educate • Physician Alignment• Comments • Reviews• Sign-ups• Thought leadership
  12. 12. WHO SHOULD CREATE CONTENT?
  13. 13. SUCCESS?• Prior experience • Manager support• Don’t make it always about • Make it part of a larger plan text • Make it exclusive• Ongoing support • Tie content to the larger• Report back marketing plan• Make them a big deal • Beflexible/decide when good enough is good enough
  14. 14. 3 FOLLOW THE RULE OF 70/20/10
  15. 15. • 42 Minutes to listen and research• 12 Minutes to share what you find• 6 Minutes to promote relevant knowledge you have
  16. 16. THE 70: THE FIRST 42• Market intelligence• Identification of best practices and trends• New connections• Answers to questions•A custom news feed
  17. 17. THE 20: THE SECOND 12• A retweet or modified tweet• Sharing on Facebook• Commenting on a blog• A repin on Pinterest• Posting to groups on both Facebook and LinkedIn• Commenting on Facebook and LinkedIn updates/questions
  18. 18. THE 10: THE FINAL 6People do business with those they trust. Build trust first.
  19. 19. 4 MANAGE IN TEAMS FOR CROSS COLLABORATION
  20. 20. WHO IS ON THE TEAM? • HR • Facilities • Recruitment • Leadership/ Executive • Risk • Marketing • Administration • IT
  21. 21. COLLABORATE ACROSS ORGANIZATION
  22. 22. 5 MEASURE ANALYTICS TO VALIDATE TIME, ENERGY AND EFFORT
  23. 23. IDENTIFY WHAT TO MEASURE
  24. 24. VOLUME• Number of visitors• Time on site• Number of fans• Number of followers• Page views• Impressions
  25. 25. ENGAGEMENT• Retweets • Form completion• Repins • Seminar registration• Comments • Review submission• Likes on posts
  26. 26. via @chrisboyer
  27. 27. EXAMPLES
  28. 28. EMT RESULTS• Average Time on Page - 6:30mins• 1,123 Unique Visitors/Pageviews• 94 additional “Likes” on Facebook• #EMTop - 50 real time tweets, 88k impressions, reaching 9600 followers
  29. 29. POWER OF THE BLOG
  30. 30. SERRUS REPORT• 2012 Web Traffic - 12K with 38K Actions• 2013 Web Traffic - 3300 Uniques at 45 days• Increase of 175 Twitter Followers in 6 Months• Facebook Reach is 98K
  31. 31. #ECOPLOSION REPORT• Sold Out Exclusive Event at CU-ICAR (300 People)• 187 total streams w/ 29 minutes average time watched• 45K Impressions via Twitter using #Ecoplosion• 17K Followers Reached using #Ecoplosion
  32. 32. QUESTIONS?

×