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Laying the Foundation for Social/Digital Strategy - Clemson MiniMBA Fall 2013
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Laying the Foundation for Social/Digital Strategy - Clemson MiniMBA Fall 2013

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  • 1. #CUminiMBA MINI MBA CLEMSON AT THE FALLS | 11-1-13 BOBBY RETTEW Thursday, November 7, 13
  • 2. #CUminiMBA • Describe your organization’s digital communication strategy. • List all the outlets your organization uses to communicate. (Internal & External) • List and describe the audiences your organization engages with these outlets. Thursday, November 7, 13
  • 3. #CUminiMBA • Rhetorical Triangle • Building The • List (A/P/D) Mothership and describe the audiences your organization engages with these outlets. Thursday, November 7, 13
  • 4. #CUminiMBA MOTHERSHIP EXAMPLES Thursday, November 7, 13
  • 5. #CUminiMBA Thursday, November 7, 13
  • 6. #CUminiMBA Thursday, November 7, 13
  • 7. #CUminiMBA Thursday, November 7, 13
  • 8. #CUminiMBA Thursday, November 7, 13
  • 9. #CUminiMBA Thursday, November 7, 13
  • 10. #CUminiMBA • Average Time • 1,123 • 94 on Page - 6:30mins Unique Visitors/Pageviews additional “Likes” on Facebook • #EMTop - 50 real time tweets, 88k impressions, reaching 9600 followers Thursday, November 7, 13
  • 11. #CUminiMBA Thursday, November 7, 13
  • 12. #CUminiMBA #SoLongVampires One Week --Tweets: 3,581 YouTube: 4.8m Thursday, November 7, 13
  • 13. #CUminiMBA Thursday, November 7, 13
  • 14. #CUminiMBA Thursday, November 7, 13
  • 15. #CUminiMBA POWER OF THE BLOG Thursday, November 7, 13
  • 16. #CUminiMBA Thursday, November 7, 13
  • 17. #CUminiMBA Thursday, November 7, 13
  • 18. #CUminiMBA • Assignment - Groups of Three • Create simple digital communication strategy to promote CU Mini MBA 2014. • Rhetorical Triangle • Mothership Thursday, November 7, 13 - A/P/D - Distribution Channels