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Clemson University Mini MBA Fall 2012
 

Clemson University Mini MBA Fall 2012

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This was a day long seminar discussing new media and social media techniques in health care related professions. Taught by Bobby Rettew and Reed Smith.

This was a day long seminar discussing new media and social media techniques in health care related professions. Taught by Bobby Rettew and Reed Smith.

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    Clemson University Mini MBA Fall 2012 Clemson University Mini MBA Fall 2012 Presentation Transcript

    • #CUminiMBAMINI MBACLEMSON AT THE FALLS | 9-28-12 BOBBY RETTEW & REED SMITH
    • #CUminiMBA#CUminiMBA
    • #CUminiMBAWELCOME TO THE MOTHERSHIP
    • #CUminiMBAMOTHERSHIP EXAMPLES
    • #CUminiMBA
    • #CUminiMBA
    • #CUminiMBA• Average Time on Page - 6:30mins• 1,123 Unique Visitors/Pageviews• 94 additional “Likes” on Facebook• #EMTop - 50 real time tweets, 88k impressions, reaching 9600 followers
    • #CUminiMBA
    • #CUminiMBA #SoLongVampiresOne Week --Tweets: 3,581 YouTube: 4.8m
    • #CUminiMBAPOWER OF THE BLOG
    • #CUminiMBA
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    • #CUminiMBA
    • #CUminiMBA
    • #CUminiMBACASE STUDIES
    • #CUminiMBA
    • #CUminiMBA
    • #CUminiMBA
    • #CUminiMBA
    • #CUminiMBA
    • #CUminiMBA
    • #CUminiMBA
    • #CUminiMBA
    • #CUminiMBA
    • #CUminiMBAGOALS
    • #CUminiMBA source: @chrisboyer2 Facebook ads | $479 monthly spend
    • #CUminiMBA source: @chrisboyer• Over three month period: 296 clicks/month• 30 seminar registrations• 23% seminar registration/surgery conversion rate• Average $3,000 contribution margin• $20,700 profit originated from campaign
    • #CUminiMBA source: @chrisboyer ROI = (gain - cost)/costGain: $20,700Cost: $479 x 3 = $1,437ROI = (20,700 - 1,437)/(1,437) = 13.4 or 1340%
    • #CUminiMBAREVIEWS
    • #CUminiMBA
    • #CUminiMBA
    • #CUminiMBA
    • #CUminiMBATIME 2.0
    • #CUminiMBAKNOW YOUR AUDIENCE
    • #CUminiMBAsource: http://argylesocial.com/landing/social-timing-insights-infographic
    • #CUminiMBA
    • #CUminiMBA
    • #CUminiMBA
    • #CUminiMBAURL SHORTENERS
    • #CUminiMBA
    • #CUminiMBAUPDATE MANAGEMENT
    • #CUminiMBAtweetdeck.com
    • #CUminiMBA
    • #CUminiMBA
    • #CUminiMBA
    • #CUminiMBA
    • #CUminiMBA
    • #CUminiMBA
    • #CUminiMBAMONITORING
    • #CUminiMBA
    • #CUminiMBA
    • #CUminiMBAIT’S ALL ABOUT TIMING
    • #CUminiMBA
    • #CUminiMBA
    • #CUminiMBA
    • #CUminiMBA
    • #CUminiMBA
    • #CUminiMBAMOBILE
    • #CUminiMBA
    • #CUminiMBA
    • #CUminiMBA
    • #CUminiMBAPASSWORDS
    • #CUminiMBA