How would Social Media fit into your business? Social Media

“ 'Social media is harder than buying advertising!' Yep – it's people to people, not brand to consumer”

28.2% - 35 to 54 35.2% - 24 to 34 25.1% - 18 to 24 65% of users 25+ Facebook Users Source – iStrategyLabs as of July 2009

28.2% - 35 to 54

35.2% - 24 to 34

25.1% - 18 to 24

65% of users 25+

Facebook General Growth More than 300 million active users 50% of our active users log on to Facebook in any given day The fastest growing demographic is those 35 years old and older Source – Facebook.com/Press

More than 300 million active users

50% of our active users log on to Facebook in any given day

The fastest growing demographic is those 35 years old and older

Facebook General Growth More than 300 million active users 50% of our active users log on to Facebook in any given day The fastest growing demographic is those 35 years old and older Source – Facebook.com/Press

More than 300 million active users

50% of our active users log on to Facebook in any given day

The fastest growing demographic is those 35 years old and older

Facebook User Engagement Average user has 130 friends on the site More than 8 billion minutes are spent on Facebook each day (worldwide) More than 45 million status updates each day More than 10 million users become fans of Pages each day Source – Facebook.com/Press

Average user has 130 friends on the site

More than 8 billion minutes are spent on Facebook each day (worldwide)

More than 45 million status updates each day

More than 10 million users become fans of Pages each day

Facebook Applications More than 2 billion photos uploaded to the site each month More than 14 million videos uploaded each month More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week More than 3 million events created each month More than 45 million active user groups exist on the site Source – Facebook.com/Press

More than 2 billion photos uploaded to the site each month

More than 14 million videos uploaded each month

More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week

More than 3 million events created each month

More than 45 million active user groups exist on the site

Twitter Users 37% - Ages 18-24 31% - Ages 25-34 19% - Ages 35-44 Source – Pew Internet Project Research

37% - Ages 18-24

31% - Ages 25-34

19% - Ages 35-44

Twitter Users 2009 – 12.1 Million Projected 2010 – 18 Million Projected The median age of a Twitter user is 31, which has remained stable over the past year. Source – Mashable.com

2009 – 12.1 Million Projected

2010 – 18 Million Projected

The median age of a Twitter user is 31, which has remained stable over the past year.

Distributing Messages

Building the Community

Event Driven Marketing Facebook Event Students Target Audience Watch Invite Videos Join Event Build Community Go To Facebook Event Page

Facebook Event

Students Target Audience

Watch Invite Videos

Join Event

Build Community

Twitter - Tweetdeck Watch the conversation, leverage ideas, join the group chat. Go To Tweetdeck

Build A Community Facebook Group More engagement that website Updated information Community Involvement Raise Awareness See your audience Go To Facebook Group Page

Facebook Group

More engagement that website

Updated information

Community Involvement

Raise Awareness

See your audience

Empower Your Audience Have an event Use Facebook to Invite Use Twitter, Email to promote Upload pictures from Event Allow audiences to connect

Have an event

Use Facebook to Invite

Use Twitter, Email to promote

Upload pictures from

Event

Allow audiences to connect