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What is your story?<br />Anderson Area Chamber of CommerceNew Media Workshop| August 25, 2010<br />
What is a Tribe?<br />“Tribe is a group of people connected to one another, connected to a leader, connected to an idea. F...
What is your message?<br />
Who is your community?<br />
What is your story?<br />
Who is the Mothership?<br />The Brand?<br />The message?<br />Which marketing platform?<br />
Establish the Mothership?<br />Where is the funnel of information?<br />What is the ultimate connection point?<br />Do you...
Who is your tribe?<br />
How are you connected to your tribe?<br />
How is your tribe connected to one another?<br />
Is your organization ready for the Digital Media?<br />
Where are the strengths in your staff?<br />
The Digital Transition isHuman Capital?<br />
What is Social Media?<br />
What are the Social Media Tools?<br />
Time to make it social?<br />
Web used to be one-dimensional.<br />
Social Media = Bi-Directional Communication<br />
Conversations are frequent<br />
Put a face to Social Media.<br />People connect with faces!<br />
Build the community & engage the Mothership!<br />
Purpose of Social Media?<br />Increase digital connectivity<br />Provide a platform for conversation<br />Increase SEO<br ...
Use Social Media to listen and learn!<br />Engage with audiences<br />Upload content<br />Make mistakes<br />Be authentic!...
Build a leadership team for best practices.<br />
Empower your tribe to empower others!<br />
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Anderson Area Chamber New Media Workshop Presentation #1

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This presentation was the primer to generate conversation with the group. It is a quick Marketing 101 tutorial that provides context for implementing new media and social media strategies.

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Transcript of "Anderson Area Chamber New Media Workshop Presentation #1"

  1. 1. What is your story?<br />Anderson Area Chamber of CommerceNew Media Workshop| August 25, 2010<br />
  2. 2. What is a Tribe?<br />“Tribe is a group of people connected to one another, connected to a leader, connected to an idea. For millions of years, human beings have been part of a tribe. A group needs two things to be a tribe: a shared interest and a way to communicate.” Seth Godin<br />
  3. 3. What is your message?<br />
  4. 4. Who is your community?<br />
  5. 5. What is your story?<br />
  6. 6. Who is the Mothership?<br />The Brand?<br />The message?<br />Which marketing platform?<br />
  7. 7. Establish the Mothership?<br />Where is the funnel of information?<br />What is the ultimate connection point?<br />Do you have a mothership?<br />
  8. 8. Who is your tribe?<br />
  9. 9. How are you connected to your tribe?<br />
  10. 10. How is your tribe connected to one another?<br />
  11. 11. Is your organization ready for the Digital Media?<br />
  12. 12. Where are the strengths in your staff?<br />
  13. 13. The Digital Transition isHuman Capital?<br />
  14. 14. What is Social Media?<br />
  15. 15. What are the Social Media Tools?<br />
  16. 16. Time to make it social?<br />
  17. 17. Web used to be one-dimensional.<br />
  18. 18. Social Media = Bi-Directional Communication<br />
  19. 19. Conversations are frequent<br />
  20. 20. Put a face to Social Media.<br />People connect with faces!<br />
  21. 21. Build the community & engage the Mothership!<br />
  22. 22. Purpose of Social Media?<br />Increase digital connectivity<br />Provide a platform for conversation<br />Increase SEO<br />Direct people back to the Mothership!<br />
  23. 23. Use Social Media to listen and learn!<br />Engage with audiences<br />Upload content<br />Make mistakes<br />Be authentic!<br />Post pictures & video<br />Drive constituents back to Mothership!<br />
  24. 24. Build a leadership team for best practices.<br />
  25. 25. Empower your tribe to empower others!<br />
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