Anderson Area Chamber New Media Workshop Presentation #2Presentation Transcript
Telling your story? Anderson Area Chamber of CommerceNew Media Workshop| August 25, 2010
What is a movement? “A movement is thrilling. It's the work of many people, all connected, all seeking something better. The newly leveraged tools of the net make it easier than ever to create a movement, to make things happen, to get things done. All that's missing is leadership.” Seth Godin
What is your message?
The Rhetorical Triangle? Ethos? Pathos? Logos?
The Rhetorical Triangle?
What is the purpose behind telling the message?
Who is listening to the message?
Why are they listening?
Deliver the message over time! Tease them Intrigue them Excite them Make them come back for more
Deliver the message over time!
What is your red-string?
What are we using to tell stories? Blogs Websites Video Newsletters
What are we using to distribute stories? Facebook Twitter YouTube FriendFeed Email
What are we using to build communities? Flickr Twitterface/Intefy Hashtags Facebook