Anderson Area Chamber New Media Workshop Presentation #2
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Anderson Area Chamber New Media Workshop Presentation #2 Presentation Transcript

  • 1. Telling your story?
    Anderson Area Chamber of CommerceNew Media Workshop| August 25, 2010
  • 2. What is a movement?
    “A movement is thrilling. It's the work of many people, all connected, all seeking something better. The newly leveraged tools of the net make it easier than ever to create a movement, to make things happen, to get things done. All that's missing is leadership.” Seth Godin
  • 3. What is your message?
  • 4. The Rhetorical Triangle?
    Ethos?
    Pathos?
    Logos?
  • 5. The Rhetorical Triangle?
  • 6. What is the purpose behind telling the message?
  • 7. Who is listening to the message?
  • 8. Why are they listening?
  • 9. Deliver the message over time!
    Tease them
    Intrigue them
    Excite them
    Make them come back for more
  • 10. Deliver the message over time!
  • 11. What is your red-string?
  • 12. What are we using to tell stories?
    Blogs
    Websites
    Video
    Newsletters
  • 13. What are we using to distribute stories?
    Facebook
    Twitter
    YouTube
    FriendFeed
    Email
  • 14. What are we using to build communities?
    Flickr
    Twitterface/Intefy
    Hashtags
    Facebook
  • 15. Facebook | Legacy Day
  • 16. Facebook & Blog | Skinny on Kathy
  • 17. Flickr| NASA Photostream
  • 18. Twitter Hashtag| #Blogchat
  • 19. YouTube| New York Presbytarian
  • 20. Twitter & Web| Twitterface/Intefy
  • 21. YouTube & Blog| Andy Arnold Law Firm
  • 22. Group Blog| SCHA
  • 23. Location Based Social Media Foursquare & Gowalla
  • 24. Innovative Messagingleads toEmpowered Movements