Effective Googling
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  • 1. Effective Googling! Hardik Thakkar CMED Infosys Technologies
  • 2.
  • 3. How Old is Google?
    • Answer: 9 years (10 on September 7, 2008)
    • In September of 1998, Google Inc. opened its door in Menlo Park, CA. http://www.google.com/intl/en/corporate/history.html#1995)
  • 4. More About Google
    • “Google” is a play on the word “googol” which is the mathematical term for 1 followed by 100 zeros and “…reflects the company's mission to organize the immense, seemingly infinite amount of information available on the web.”
  • 5.
  • 6. A Unique Company
    • Number of employees:
    • Worldwide, Google employed 10,000 full-time employees as of now
    • Work Environment:
    • Informal: Lava lamps, door on sawhorses as desks, exercise balls for chairs, and dogs roaming
    • the halls…
    • Google:
        • The interface is clear and simple.
        • Pages load instantly.
        • Placement in search results is never sold to anyone.
        • Advertising on the site must offer relevant content and not be a distraction.
        • No pop-up ads allowed.
    Google founders Sergey Brin Larry Page Source: http://www.google.com/intl/en/corporate/tenthings.html
  • 7. Why do we love Google?
    • Size and scope : Now indexing over 20 billion web pages (conservative estimate).
    • Relevance of Results : PageRank
    • Diversity of Search: Image, News, Book Search, Scholar, Blog Search, Finance, Froogle, Video . . . and much, much more.
    • Other Tools : Google Maps, Picasa, Blogger, Gmail, Calendar, Docs & Spreadsheets . . .
  • 8. But…
    • We may love Google, but few users know how to use full search capabilities.
  • 9. Effective Googling
    • How does Google interpret basic search?
      • Google places “AND” operator between all search terms entered in basic search box.
      • Automatically searches for some plural/singular and grammatical variants.
        • You enter : news reader
        • Google searches : news AND reader OR readers
        • Does not search as exact phrase unless quotes present!
  • 10.
  • 11.
  • 12. Need Exact Phrase? Use quotation marks! “infosys billion dollar”
  • 13. Expand Search With Synonym? Use a “tilde” e.g.: “~infosys” finds IT companies similar to Infosys
  • 14. Search by filetype (pdf, ppt, xls, doc) e.g.: “.Net Framework” filetype:ppt
  • 15. Negative Search Terms e.g.: “nano –car” will return the results with word ‘nano’ but not Tata Nano car
  • 16. Limit your search results to a particular web site e.g.: “sparsh site:infosys.com” will get the pages from infosys.com where the word ‘sparsh’ is referred `
  • 17. Search for sites that link to a particular website: e.g.: “link:infosys.com”
  • 18. You’ve found a useful website & want to find other sites like it: e.g.: “related:www.infosys.com”
  • 19. Google is a Dictionary Find definition of a word or a phrase? e.g.: define: scruples
  • 20. Google is a Calculator as well 
  • 21. Google is Converter too..! Convert currency, units and a lot more
  • 22. More Search Operators
    • allinanchor:
    • allintext:
    • allintitle:
    • allinurl:
    • cache:
    • group:
    • info:
    • time
    • weather
  • 23. Use Specialty Search Functions
    • Google News : news.google.com
    • Google Images : images.google.com
    • Google Blog Search : blogsearch.google.com
    • Google Finance : finance.google.com
    • Google Scholar : scholar.google.com
    • Google Book Search : books.google.com
  • 24. Google News Alerts
    • Tracking an event in the news?
    • Create your own Google News alert – it’s free!
    • Can choose to monitor latest developments on web pages, blogs, Google news, Google discussion group pages, or all of these sources.
  • 25.
  • 26. Google Scholar
    • Covers : law, medicine, social sciences, arts, humanities, business, & finance.
    • Included items : peer-reviewed papers, theses, book excerpts, abstracts & full-text articles
    • Sources for items : academic publisher web pages, professional societies, preprint repositories, universities, & other scholarly organizations.
  • 27.
  • 28. Google Book Search
    • Searches full text of indexed books.
    • If work is in public domain, full contents usually available.
    • If not, users can view bibliographic info (author, title, publisher) and perhaps some excerpts.
    • Library partners: UC, Princeton, Stanford, Univ. of Michigan, Univ. of Texas, Oxford, UVA, Univ. of Wisconsin, ……
  • 29.
  • 30.
  • 31.
  • 32. Something exciting at last
    • Localized search
    • Movie search
    • Code search
  • 33. local.google.co.in Effective localized search solution
  • 34. google.co.in/movies Find theatres running your desired movies in your city..wow
  • 35. google.com/codesearch search public source code
  • 36. Google hack for finding movies/music (warning: Not to be tried at office but home…!) e.g.: intitle:”index.of”(mp3|mp4|avi|dat|mpeg) mummy
  • 37. Interesting stuff
    • Google Docs
    • Google Calendar
    • Google Reader
    • Google Gear
    • Google App Engine
    • Google Sites
    • Google Sets
    • Google Trends and so on…
  • 38.
  • 39. PageRank
    • PageRank explained by Google:
    • Google interprets a link on page A going to page B as a vote -- by page A, for page B. Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily.