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Cm443  Inbound V. Outbound Marketing
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Cm443 Inbound V. Outbound Marketing

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Published

Inbound mktg v. Outbound mktg

Inbound mktg v. Outbound mktg

Published in Business , News & Politics
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Transcript

  • 1. Inbound Marketing vs. Outbound Marketing Find or Be Found
  • 2. Outbound marketing is pushing the same message out to an audience and hoping it sticks…
    • Techniques include:
    • TV advertising
    • Print advertising
    • Telemarketing
    • Junk mail
    • Spam e-mails
    • Customers respond with:
    • Tivo/DVR
    • Going online instead
    • Call-screening
    • Avoidance, throwing away
    • Spam blockers and filters
  • 3. “ The spray-and-pray approach”
  • 4. Outbound marketing is becoming less effective and less relevant…
    • It’s costly
    • Increasingly avoidable
    • Doesn’t stand out
    • Inbound marketing, on the other hand, reaches the right people for less cost with content that appeals specifically to them.
  • 5. Inbound marketing means customers come looking for you…
    • Techniques Include:
    • BLOGS
    • Creating videos that go viral online
    • Search engine optimization
    • RSS feeds
    • Results:
    • You save money
    • You reach people who have already demonstrated interest
    • Customers look forward to your messages
    • You become a valued source of information
    • You get unfiltered feedback
  • 6. Inbound marketing needs…
    • Content, the kind that attracts customers, “drives action”
    • Maximized ranking on a search engine, where people often start
    • A social media tie-in where people can share your content with people they know
  • 7. Inbound Marketing Success Stories
    • Gary Vaynerchuck and WineLibrary TV
    • Kobe car jump viral vid
    • http://www.youtube.com/watch?v=BIWeEFV59d4
  • 8. Inbound marketing fits the current needs and goals of many marketers, just as outbound once did.
    • But inbound marketing erases traditional barriers between companies and their targets.