Cm443 Inbound V. Outbound Marketing

368 views

Published on

Inbound mktg v. Outbound mktg

Published in: Business, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
368
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
5
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Cm443 Inbound V. Outbound Marketing

  1. 1. Inbound Marketing vs. Outbound Marketing Find or Be Found
  2. 2. Outbound marketing is pushing the same message out to an audience and hoping it sticks… <ul><li>Techniques include: </li></ul><ul><li>TV advertising </li></ul><ul><li>Print advertising </li></ul><ul><li>Telemarketing </li></ul><ul><li>Junk mail </li></ul><ul><li>Spam e-mails </li></ul><ul><li>Customers respond with: </li></ul><ul><li>Tivo/DVR </li></ul><ul><li>Going online instead </li></ul><ul><li>Call-screening </li></ul><ul><li>Avoidance, throwing away </li></ul><ul><li>Spam blockers and filters </li></ul>
  3. 3. “ The spray-and-pray approach”
  4. 4. Outbound marketing is becoming less effective and less relevant… <ul><li>It’s costly </li></ul><ul><li>Increasingly avoidable </li></ul><ul><li>Doesn’t stand out </li></ul><ul><li>Inbound marketing, on the other hand, reaches the right people for less cost with content that appeals specifically to them. </li></ul>
  5. 5. Inbound marketing means customers come looking for you… <ul><li>Techniques Include: </li></ul><ul><li>BLOGS </li></ul><ul><li>Creating videos that go viral online </li></ul><ul><li>Search engine optimization </li></ul><ul><li>RSS feeds </li></ul><ul><li>Results: </li></ul><ul><li>You save money </li></ul><ul><li>You reach people who have already demonstrated interest </li></ul><ul><li>Customers look forward to your messages </li></ul><ul><li>You become a valued source of information </li></ul><ul><li>You get unfiltered feedback </li></ul>
  6. 6. Inbound marketing needs… <ul><li>Content, the kind that attracts customers, “drives action” </li></ul><ul><li>Maximized ranking on a search engine, where people often start </li></ul><ul><li>A social media tie-in where people can share your content with people they know </li></ul>
  7. 7. Inbound Marketing Success Stories <ul><li>Gary Vaynerchuck and WineLibrary TV </li></ul><ul><li>Kobe car jump viral vid </li></ul><ul><li>http://www.youtube.com/watch?v=BIWeEFV59d4 </li></ul>
  8. 8. Inbound marketing fits the current needs and goals of many marketers, just as outbound once did. <ul><li>But inbound marketing erases traditional barriers between companies and their targets. </li></ul>

×