THE ROAD TO:EDUCATION. EMPOWERMENT. OPPORTUNITY. CHANGE<br />
Table of Contents<br />Program Objectives<br />More than a Race Team<br />Driving Business<br />Innovative Motorsports Mar...
Program Objectives<br />Revolution Racing provides a powerful platform to help reach a variety of business objectives<br /...
Drive traffic/business at local retail locations
Activate at retail locations
Communicate with passionate consumers/deliver brand message
Create B2B partnerships
Develop retail vendor programs
Sell Sponsor Services and Products</li></ul>3<br />
More than a Race Team<br />Revolution Racing tells the sponsor’s brand message to a diverse group of consumers through a m...
Off-Track Branding and Activation
Diversity Initiatives
Community Outreach Tour
Broadcast Media – Changing Lanes on BET
Social Media
Experiential Marketing/Data Capture/Sampling</li></ul>4<br />
Driving Business<br /><ul><li>Revolution Racing On-Track Competing with 10 Race Teams
Changing Lanes on BET Product Placement & Integration
The Technology Center Product & Service Showcase
RR Social Media Program
Promote Brand & Sponsor Programs & Initiatives
NASCAR’s Fueling Dreams Tour Presented by Revolution Racing
Leverage RR Partnerships in B2B Relationships
Retail Activation Vendor Programs</li></ul>5<br />
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Revolution Racing

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The Road to Education. Empowerment. Opportunity. Change.

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  • Can we use a different background shot of a track less grassroots?
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  • Needs logos of all current partners
  • Revolution Racing

    1. 1. THE ROAD TO:EDUCATION. EMPOWERMENT. OPPORTUNITY. CHANGE<br />
    2. 2. Table of Contents<br />Program Objectives<br />More than a Race Team<br />Driving Business<br />Innovative Motorsports Marketing<br />NASCAR Fueling Dreams Tour<br />Customizable Tour Elements<br />Potential Rights and Assets<br />Community Outreach Tour<br />Target Markets<br />Confirmed 2011 Tour Event Dates<br />Show Car/Driver Appearances<br />Social Media Strategy<br />Media Coverage<br />Changing Lanes on BET<br />NASCAR Drive for Diversity<br />Revolution Racing: The Challenge<br />Revolution Racing: The Solution<br />Technology Training Center<br />Current Partners and Programs<br />2011 Driver Lineup<br />2010Season Highlights<br />Contact Information<br />
    3. 3. Program Objectives<br />Revolution Racing provides a powerful platform to help reach a variety of business objectives<br /><ul><li>Develop advertising and marketing campaigns that represent the diversity of the communities is serves
    4. 4. Drive traffic/business at local retail locations
    5. 5. Activate at retail locations
    6. 6. Communicate with passionate consumers/deliver brand message
    7. 7. Create B2B partnerships
    8. 8. Develop retail vendor programs
    9. 9. Sell Sponsor Services and Products</li></ul>3<br />
    10. 10. More than a Race Team<br />Revolution Racing tells the sponsor’s brand message to a diverse group of consumers through a marketing platform backed by the power of NASCAR and communicated through a multi-dimensional combination of:<br /><ul><li>At-track Branding and Activation
    11. 11. Off-Track Branding and Activation
    12. 12. Diversity Initiatives
    13. 13. Community Outreach Tour
    14. 14. Broadcast Media – Changing Lanes on BET
    15. 15. Social Media
    16. 16. Experiential Marketing/Data Capture/Sampling</li></ul>4<br />
    17. 17. Driving Business<br /><ul><li>Revolution Racing On-Track Competing with 10 Race Teams
    18. 18. Changing Lanes on BET Product Placement & Integration
    19. 19. The Technology Center Product & Service Showcase
    20. 20. RR Social Media Program
    21. 21. Promote Brand & Sponsor Programs & Initiatives
    22. 22. NASCAR’s Fueling Dreams Tour Presented by Revolution Racing
    23. 23. Leverage RR Partnerships in B2B Relationships
    24. 24. Retail Activation Vendor Programs</li></ul>5<br />
    25. 25. Innovative Motorsports Marketing<br />Outreach<br /><ul><li>Your brand will be exposed through on-site special events to more than 1 million diverse consumers</li></ul>Consumer Marketing<br /><ul><li>Branded network television programming
    26. 26. Impactful social media campaigns
    27. 27. Mobile marketing displays
    28. 28. Interactive engagement via iRacing</li></ul>NASCAR<br /><ul><li>Branded NASCAR teams competing in more than 100 races annually in front of more than 75,000 fans</li></ul>6<br />
    29. 29. NASCAR’s Fueling Dreams Tour<br />NASCAR’s Fueling Dreams Tour Goals:<br />Integrate sponsors’ brands with Revolution Racing’s significant and diverse audience<br />Database acquisition<br />Showcase sponsor products and services<br />Exposure & Branding Elements<br /><ul><li>Interactive Fan Experience</li></ul>iRacing Simulators<br />Pit Crew Participation<br /><ul><li>Sponsor Displays</li></ul>Product Demonstrations<br />Sampling<br /><ul><li>Revolution Racing Display</li></ul>NASCAR History<br />Wendell Scott Display<br /><ul><li>Mobile Pit Tour</li></ul>Transporter Branding<br />Pit Box Branding<br />Consumer Date Capture Through:<br /><ul><li>iRacing Simulator Challenge Registration
    30. 30. Pit Stop Challenge Registration
    31. 31. Opportunities for Sweepstakes Registration for:</li></ul>Trip to the 2012 Daytona 500<br />Three honorary K&N Pro Series pit crew experiences<br />One iRacing Simulator package<br />7<br />
    32. 32. Customizable Tour Elements<br />8<br />
    33. 33. Revolution Racing Potential Rights and Assets<br />Community Outreach and Fueling Dreams Tour<br />Sponsor Product Showcase/Display<br />Sponsor Branding on Tour Hauler (Four Primary Sponsors)<br />Sponsor Branding on Show Car (Four Primary Sponsors)<br />Sponsor Branding on iRacing Simulators (Four Primary Sponsors)<br />Sponsor logo on Fan Credential Holder<br />Data Collection and Database<br />Opportunities to distribute promotional items and coupons<br />Media Assets<br />Social Media presenting sponsor and integration of sponsor products<br />Sponsor branding and links on all Revolution Racing web and social media sites<br />Dedication public relations outline and plan<br />Primary Sponsorship Rights<br /><ul><li>Naming rights to NASCAR Fueling Dreams Tour</li></ul>Intellectual Property Rights<br /><ul><li>Right to use Revolution Racing logo and marks in Advertising and Promotion</li></ul>Race Branding<br /><ul><li>Full Season Primary (12 races) on K&N Series race car in brand colors and logo
    34. 34. Driver firesuit in brand colors and logo
    35. 35. Crew firesuit and at-track crew uniforms in brand colors and logo
    36. 36. Sponsor branding on NASCAR K&N Pro Series race transporter
    37. 37. Sponsor branding on pit equipment
    38. 38. Additional Sponsor Associate branding on Revolution Racing team cars (10 teams)</li></ul>Marketing Assets<br /><ul><li>Driver appearances at- and off-track
    39. 39. Crew and team member appearances
    40. 40. Team executive appearances
    41. 41. Access to Revolution Racing Facility for meetings and promotions
    42. 42. Branding and access to RR Technology Center</li></ul>9<br />
    43. 43. Community Outreach Tour<br />NASCAR and Revolution Racing know that reaching a new and diverse audience will require connecting at grassroots level. <br />Revolution Racing will reach out to diverse communities through NASCAR’s Fueling Dream’s Tour Presented by Revolution Racing being conducted throughout 2011 and geared to reach more than 500,000 diverse consumers at more than 20 events including:<br /><ul><li>CIAA (Charlotte, N.C.
    44. 44. Essence Festival (New Orleans)
    45. 45. CalleOcho (Miami)
    46. 46. Public High Schools
    47. 47. Historically Black Colleges and Universities (HBCUs)</li></ul>10<br />
    48. 48. Target Markets<br />NASCAR’s Fueling Dreams Tour will visit these major and local NASCAR Racing Events to further expand the reach of sponsors of Revolution Racing<br />NASCAR Sprint Cup Series Events<br /><ul><li>Daytona International Speedway
    49. 49. Darlington Raceway
    50. 50. Richmond International Speedway
    51. 51. Martinsville Speedway
    52. 52. Michigan International Speedway
    53. 53. Chicagoland Speedway
    54. 54. Kansas International Speedway
    55. 55. Talladega Superspeedway
    56. 56. Homestead-Miami Speedway</li></ul>NASCAR Whelen All-American Series<br /><ul><li>Hickory Motor Speedway – 7 events
    57. 57. Tri-County Motor Speedway – 7 events
    58. 58. Greenville Pickens Speedway – 7 events</li></ul>NASCAR K&N Pro Series<br /><ul><li>Greenville Pickens Speedway
    59. 59. South Boston Speedway
    60. 60. Richmond International Raceway
    61. 61. Iowa Speedway
    62. 62. Bowman Gray Stadium
    63. 63. Gresham Motorsports Park
    64. 64. Langley Speedway
    65. 65. New Hampshire Motor Speedway
    66. 66. Columbus Motor Speedway
    67. 67. Greenville Pickens Speedway
    68. 68. New Hampshire Motor Speedway
    69. 69. Dover International Speedway</li></ul>11<br />
    70. 70. Confirmed 2011 Tour Schedule<br />12<br />
    71. 71. Show Car/Driver Appearances<br />The Revolution Racing Show Car Will Travel With NASCAR’S Fueling Dreams Tour And Will Also Be Available For Sponsor’s:<br /><ul><li>Retail Locations
    72. 72. Trade Shows
    73. 73. Corporate Functions
    74. 74. Races or Other Sporting Events</li></ul>Other Elements Can Be Included With Show Car Appearances Including:<br /><ul><li>One or More Revolution Racing Drivers
    75. 75. iRacing Simulators
    76. 76. Product Displays/Demonstrations
    77. 77. Sampling
    78. 78. Data Capture</li></ul>13<br />
    79. 79. Social Media Strategy<br />While the national population of African-Americans is 13%, 25% of all social media users are African-American. Indeed, African-Americans are the heaviest percentage of users of social media followed by Hispanics, Asians and Caucasians.<br />Revolution Racing will engage the African-American and Hispanic communities and other millennials through extensive grassroots, social media strategies and outlets<br />For example:<br /><ul><li>Each Revolution Racing driver will make multiple “contacts” (Facebook updates, Twitter tweets, etc.) for sponsor-branded integration per week
    80. 80. Each Revolution Racing driver will record and upload videos to YouTube weekly
    81. 81. Presenting sponsor on all electronic media assets and messaging (web sites, e-blast, etc.)
    82. 82. Promotional offers will be integrated on all social/electronic media platforms for the sponsor</li></ul>14<br />
    83. 83.
    84. 84. Changing Lanes on BET<br /><ul><li>The competition and selection process that produced Revolution Racing’s 2010 roster of drivers was the subject of a reality television program on the BET network. Changing Lanes was an eight-episode one-hour competition series that chronicled NASCAR’s search for the next female or minority driving sensation.
    85. 85. Produced by NASCAR Media Group in partnership with Max Siegel, and narrated by rap star Ludacris, Changing Lanes captures the physical, emotional and psychological demands the competitors faced day to day, and educates viewers about America’s second most popular sport. It also unabashedly explores the issue of race and diversity with NASCAR.</li></ul>16<br />
    86. 86. NASCAR Drive for Diversity<br />Diversity is NASCAR’s No. 1 corporate initiative<br /><ul><li>NASCAR strives to help grow its overall fan base by developing more female and minority fans
    87. 87. NASCAR knows the sport needs drivers that these fans can relate to and cheer for to gain their interest
    88. 88. Revolution Racing is NASCAR’s vehicle to develop these drivers and grow its fan base</li></ul>17<br />
    89. 89. Until recently, if you were born female, Hispanic or African-American, it as virtually impossible to even consider a career as a top NASCAR driver<br />REVOLUTION RACING: The Challenge<br />
    90. 90. Revolution Racing: The Solution<br />Now, Revolution Racing exists to make the path to NASCAR not only a possibility, but a reality for a group of talented young female and minority race car drivers<br /><ul><li>Revolution Racing is the competition arm of NASCAR’s Drive for Diversity program, currently running 10 race teams in the NASCAR K&N Pro Series and the NASCAR Whelen All-American Series, as well as a youth racing development program.
    91. 91. The drivers are talented young up-and-coming minority and female drivers from all over the United States, chosen from hundreds of applicants in a combine-style tryout camp in an effort to find the next female or minority racing sensation.
    92. 92. Revolution Racing provides its drivers and team members the equipment, coaching, mentoring and development needed to progress through the NASCAR ranks.
    93. 93. The ultimate goal is a berth in the NASCAR Sprint Cup Series for one or more of these drivers and the attendant exposure and fan interest they will draw for the sport.
    94. 94. You can be a part of the Revolution by helping to change the face of NASCAR Racing</li></ul>19<br />
    95. 95. Technology Center<br />Virtual Seat time.<br />The Revolution Racing Technology Center is an academy style driver training and education facility equipped iRacing simulators allowing the drivers to log thousands of “virtual” laps and accelerate their development.<br />20<br />
    96. 96. Current Partners and Programs<br />Revolution Racing works diligently to connect with other team partners in an effort to develop new business relationships, sales opportunities and cross-promotional and marketing activities<br />Revolution Racing’s drivers and management can work to leverage other Revolution Racing Partnerships<br /><ul><li>Build B2B Relationships
    97. 97. Cross-Market
    98. 98. Cross-Promote.</li></ul>21<br />
    99. 99. 2011 Driver Lineup<br />Michael Cherry<br />Bryan Ortiz<br />Mackena Bell<br />Darrell Wallace Jr<br />Jorge Arteaga<br />Jessica Brunelli<br />Trey Gibson<br />TaylaOrleans<br />Ryan Gifford<br />Not pictured: Sergio Pena, Dallas Montes, Juan Carlo Bloom<br />22<br />
    100. 100. 2010 Season Highlights<br />Year One.<br /><ul><li>March 27, 2010 Revolution Racing driver Darrell Wallace, Jr. became the youngest and first African-American to win in NASCAR K&N Pro Series history;
    101. 101. On June 5, 2010 Revolution Racing driver Ryan Gifford became the first African-American driver in NASCAR K&N Pro Series history to qualify on the pole;
    102. 102. June 11, 2010 Michael Cherry became the first African-American to win at Tri-County Speedway (Hudson, N.C.);
    103. 103. July 2, 2010 Megan Reitenour became the first female driver to win at Tri-County Speedway (Hudson, N.C.).
    104. 104. July 30, 2010 Darrell Wallace Jr. won his second NASCAR K&N Pro Series East race at Lee (N.H.) USA Speedway.
    105. 105. Sept. 24, 2010 Darrell Wallace Jr. become the youngest and first African-American to capture Sunoco Rookie of the Year honors finishing third in season points.</li></ul>23<br />
    106. 106. Contact:<br />Revolution Racing<br />163 Rolling Hill Road<br />Mooresville, NC 28117<br />(704) 247-8500<br />Revolutionracing.net<br />Max Siegel, CEO & <br />Co-Owner<br />Max@revolutionracing.net<br />John Story, President & Co-Owner<br />John@revolutionracing.net<br />(704) 202-9256 (mobile)<br />24<br />
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