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Revolution Racing



The Road to Education. Empowerment. Opportunity. Change.

The Road to Education. Empowerment. Opportunity. Change.



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Revolution Racing Revolution Racing Presentation Transcript

  • Table of Contents
    Program Objectives
    More than a Race Team
    Driving Business
    Innovative Motorsports Marketing
    NASCAR Fueling Dreams Tour
    Customizable Tour Elements
    Potential Rights and Assets
    Community Outreach Tour
    Target Markets
    Confirmed 2011 Tour Event Dates
    Show Car/Driver Appearances
    Social Media Strategy
    Media Coverage
    Changing Lanes on BET
    NASCAR Drive for Diversity
    Revolution Racing: The Challenge
    Revolution Racing: The Solution
    Technology Training Center
    Current Partners and Programs
    2011 Driver Lineup
    2010Season Highlights
    Contact Information
  • Program Objectives
    Revolution Racing provides a powerful platform to help reach a variety of business objectives
    • Develop advertising and marketing campaigns that represent the diversity of the communities is serves
    • Drive traffic/business at local retail locations
    • Activate at retail locations
    • Communicate with passionate consumers/deliver brand message
    • Create B2B partnerships
    • Develop retail vendor programs
    • Sell Sponsor Services and Products
  • More than a Race Team
    Revolution Racing tells the sponsor’s brand message to a diverse group of consumers through a marketing platform backed by the power of NASCAR and communicated through a multi-dimensional combination of:
    • At-track Branding and Activation
    • Off-Track Branding and Activation
    • Diversity Initiatives
    • Community Outreach Tour
    • Broadcast Media – Changing Lanes on BET
    • Social Media
    • Experiential Marketing/Data Capture/Sampling
  • Driving Business
    • Revolution Racing On-Track Competing with 10 Race Teams
    • Changing Lanes on BET Product Placement & Integration
    • The Technology Center Product & Service Showcase
    • RR Social Media Program
    • Promote Brand & Sponsor Programs & Initiatives
    • NASCAR’s Fueling Dreams Tour Presented by Revolution Racing
    • Leverage RR Partnerships in B2B Relationships
    • Retail Activation Vendor Programs
  • Innovative Motorsports Marketing
    • Your brand will be exposed through on-site special events to more than 1 million diverse consumers
    Consumer Marketing
    • Branded network television programming
    • Impactful social media campaigns
    • Mobile marketing displays
    • Interactive engagement via iRacing
    • Branded NASCAR teams competing in more than 100 races annually in front of more than 75,000 fans
  • NASCAR’s Fueling Dreams Tour
    NASCAR’s Fueling Dreams Tour Goals:
    Integrate sponsors’ brands with Revolution Racing’s significant and diverse audience
    Database acquisition
    Showcase sponsor products and services
    Exposure & Branding Elements
    • Interactive Fan Experience
    iRacing Simulators
    Pit Crew Participation
    • Sponsor Displays
    Product Demonstrations
    • Revolution Racing Display
    NASCAR History
    Wendell Scott Display
    • Mobile Pit Tour
    Transporter Branding
    Pit Box Branding
    Consumer Date Capture Through:
    • iRacing Simulator Challenge Registration
    • Pit Stop Challenge Registration
    • Opportunities for Sweepstakes Registration for:
    Trip to the 2012 Daytona 500
    Three honorary K&N Pro Series pit crew experiences
    One iRacing Simulator package
  • Customizable Tour Elements
  • Revolution Racing Potential Rights and Assets
    Community Outreach and Fueling Dreams Tour
    Sponsor Product Showcase/Display
    Sponsor Branding on Tour Hauler (Four Primary Sponsors)
    Sponsor Branding on Show Car (Four Primary Sponsors)
    Sponsor Branding on iRacing Simulators (Four Primary Sponsors)
    Sponsor logo on Fan Credential Holder
    Data Collection and Database
    Opportunities to distribute promotional items and coupons
    Media Assets
    Social Media presenting sponsor and integration of sponsor products
    Sponsor branding and links on all Revolution Racing web and social media sites
    Dedication public relations outline and plan
    Primary Sponsorship Rights
    • Naming rights to NASCAR Fueling Dreams Tour
    Intellectual Property Rights
    • Right to use Revolution Racing logo and marks in Advertising and Promotion
    Race Branding
    • Full Season Primary (12 races) on K&N Series race car in brand colors and logo
    • Driver firesuit in brand colors and logo
    • Crew firesuit and at-track crew uniforms in brand colors and logo
    • Sponsor branding on NASCAR K&N Pro Series race transporter
    • Sponsor branding on pit equipment
    • Additional Sponsor Associate branding on Revolution Racing team cars (10 teams)
    Marketing Assets
    • Driver appearances at- and off-track
    • Crew and team member appearances
    • Team executive appearances
    • Access to Revolution Racing Facility for meetings and promotions
    • Branding and access to RR Technology Center
  • Community Outreach Tour
    NASCAR and Revolution Racing know that reaching a new and diverse audience will require connecting at grassroots level.
    Revolution Racing will reach out to diverse communities through NASCAR’s Fueling Dream’s Tour Presented by Revolution Racing being conducted throughout 2011 and geared to reach more than 500,000 diverse consumers at more than 20 events including:
    • CIAA (Charlotte, N.C.
    • Essence Festival (New Orleans)
    • CalleOcho (Miami)
    • Public High Schools
    • Historically Black Colleges and Universities (HBCUs)
  • Target Markets
    NASCAR’s Fueling Dreams Tour will visit these major and local NASCAR Racing Events to further expand the reach of sponsors of Revolution Racing
    NASCAR Sprint Cup Series Events
    • Daytona International Speedway
    • Darlington Raceway
    • Richmond International Speedway
    • Martinsville Speedway
    • Michigan International Speedway
    • Chicagoland Speedway
    • Kansas International Speedway
    • Talladega Superspeedway
    • Homestead-Miami Speedway
    NASCAR Whelen All-American Series
    • Hickory Motor Speedway – 7 events
    • Tri-County Motor Speedway – 7 events
    • Greenville Pickens Speedway – 7 events
    NASCAR K&N Pro Series
    • Greenville Pickens Speedway
    • South Boston Speedway
    • Richmond International Raceway
    • Iowa Speedway
    • Bowman Gray Stadium
    • Gresham Motorsports Park
    • Langley Speedway
    • New Hampshire Motor Speedway
    • Columbus Motor Speedway
    • Greenville Pickens Speedway
    • New Hampshire Motor Speedway
    • Dover International Speedway
  • Confirmed 2011 Tour Schedule
  • Show Car/Driver Appearances
    The Revolution Racing Show Car Will Travel With NASCAR’S Fueling Dreams Tour And Will Also Be Available For Sponsor’s:
    • Retail Locations
    • Trade Shows
    • Corporate Functions
    • Races or Other Sporting Events
    Other Elements Can Be Included With Show Car Appearances Including:
    • One or More Revolution Racing Drivers
    • iRacing Simulators
    • Product Displays/Demonstrations
    • Sampling
    • Data Capture
  • Social Media Strategy
    While the national population of African-Americans is 13%, 25% of all social media users are African-American. Indeed, African-Americans are the heaviest percentage of users of social media followed by Hispanics, Asians and Caucasians.
    Revolution Racing will engage the African-American and Hispanic communities and other millennials through extensive grassroots, social media strategies and outlets
    For example:
    • Each Revolution Racing driver will make multiple “contacts” (Facebook updates, Twitter tweets, etc.) for sponsor-branded integration per week
    • Each Revolution Racing driver will record and upload videos to YouTube weekly
    • Presenting sponsor on all electronic media assets and messaging (web sites, e-blast, etc.)
    • Promotional offers will be integrated on all social/electronic media platforms for the sponsor
  • Changing Lanes on BET
    • The competition and selection process that produced Revolution Racing’s 2010 roster of drivers was the subject of a reality television program on the BET network. Changing Lanes was an eight-episode one-hour competition series that chronicled NASCAR’s search for the next female or minority driving sensation.
    • Produced by NASCAR Media Group in partnership with Max Siegel, and narrated by rap star Ludacris, Changing Lanes captures the physical, emotional and psychological demands the competitors faced day to day, and educates viewers about America’s second most popular sport. It also unabashedly explores the issue of race and diversity with NASCAR.
  • NASCAR Drive for Diversity
    Diversity is NASCAR’s No. 1 corporate initiative
    • NASCAR strives to help grow its overall fan base by developing more female and minority fans
    • NASCAR knows the sport needs drivers that these fans can relate to and cheer for to gain their interest
    • Revolution Racing is NASCAR’s vehicle to develop these drivers and grow its fan base
  • Until recently, if you were born female, Hispanic or African-American, it as virtually impossible to even consider a career as a top NASCAR driver
    REVOLUTION RACING: The Challenge
  • Revolution Racing: The Solution
    Now, Revolution Racing exists to make the path to NASCAR not only a possibility, but a reality for a group of talented young female and minority race car drivers
    • Revolution Racing is the competition arm of NASCAR’s Drive for Diversity program, currently running 10 race teams in the NASCAR K&N Pro Series and the NASCAR Whelen All-American Series, as well as a youth racing development program.
    • The drivers are talented young up-and-coming minority and female drivers from all over the United States, chosen from hundreds of applicants in a combine-style tryout camp in an effort to find the next female or minority racing sensation.
    • Revolution Racing provides its drivers and team members the equipment, coaching, mentoring and development needed to progress through the NASCAR ranks.
    • The ultimate goal is a berth in the NASCAR Sprint Cup Series for one or more of these drivers and the attendant exposure and fan interest they will draw for the sport.
    • You can be a part of the Revolution by helping to change the face of NASCAR Racing
  • Technology Center
    Virtual Seat time.
    The Revolution Racing Technology Center is an academy style driver training and education facility equipped iRacing simulators allowing the drivers to log thousands of “virtual” laps and accelerate their development.
  • Current Partners and Programs
    Revolution Racing works diligently to connect with other team partners in an effort to develop new business relationships, sales opportunities and cross-promotional and marketing activities
    Revolution Racing’s drivers and management can work to leverage other Revolution Racing Partnerships
    • Build B2B Relationships
    • Cross-Market
    • Cross-Promote.
  • 2011 Driver Lineup
    Michael Cherry
    Bryan Ortiz
    Mackena Bell
    Darrell Wallace Jr
    Jorge Arteaga
    Jessica Brunelli
    Trey Gibson
    Ryan Gifford
    Not pictured: Sergio Pena, Dallas Montes, Juan Carlo Bloom
  • 2010 Season Highlights
    Year One.
    • March 27, 2010 Revolution Racing driver Darrell Wallace, Jr. became the youngest and first African-American to win in NASCAR K&N Pro Series history;
    • On June 5, 2010 Revolution Racing driver Ryan Gifford became the first African-American driver in NASCAR K&N Pro Series history to qualify on the pole;
    • June 11, 2010 Michael Cherry became the first African-American to win at Tri-County Speedway (Hudson, N.C.);
    • July 2, 2010 Megan Reitenour became the first female driver to win at Tri-County Speedway (Hudson, N.C.).
    • July 30, 2010 Darrell Wallace Jr. won his second NASCAR K&N Pro Series East race at Lee (N.H.) USA Speedway.
    • Sept. 24, 2010 Darrell Wallace Jr. become the youngest and first African-American to capture Sunoco Rookie of the Year honors finishing third in season points.
  • Contact:
    Revolution Racing
    163 Rolling Hill Road
    Mooresville, NC 28117
    (704) 247-8500
    Max Siegel, CEO &
    John Story, President & Co-Owner
    (704) 202-9256 (mobile)