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  • Can we use a different background shot of a track less grassroots?
  • Re-word: Emphasize affordability of $400,000
  • De-emphasize Darrell on this page…more Rev. Racing. Another slide: More bio on Ryan, Sergio, Michael.
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Rev racing proposal Presentation Transcript

  • 1. THE ROAD TO:EDUCATION. EMPOWERMENT. OPPORTUNITY. CHANGE
  • 2.
  • 3. Low Expense – High ROI
    Revolution Racing is seeking additional partners to invest $400,000 per season for primary sponsorship of one of NASCAR’s most important initiatives.
    Partners will realize the tremendous reach of Revolution’s sponsorship and will be responsible for the elevation of some of the most talented and diverse drivers in NASCAR history.
  • 4. Partnership Benefits
    Traditional sports marketing benefits
    • Brand exposure to more than 1 million television views weekly
    • 5. At-track hospitality and fan integration with approximately 560,000 fans annually
    • 6. Strong media platform
    Socially responsible diversity messaging
    Brand alignment with several of the world’s strongest brands and images
    Non-traditional outreach and direct-to-consumer contact with more than 1 million potential customers through NASCAR’s Fueling Dreams Tour
  • 7. Additional Partner Benefits
    Revolution Racing fields teams in the NASCAR Camping World Truck Series, the NASCAR K&N Pro Series East and the NASCAR Whelen All-American Series.
    Associate sponsorship of all Revolution Racing teams is included as well as access to appearances from all Revolution Racing drivers and team management, including use of name and likeness.
    Primary sponsorship of Revolution Racing’s NASCAR Camping World Truck Series team also includes a full-season primary sponsorship of one NASCAR K&N Pro Series team and one NASCAR Whelen All-American Series team.
    Primary sponsorship of NASCAR’s Fueling Dreams Tour, which exposes sponsors and their products and services to more than 1 million consumers.
  • 8. Current Partners
    NASCAR
    U.S. Army
    Goodyear
    Toyota Motor Sales
    TRD
    Wix
    Freightliner
    Logitech
    Playseat
    iRacing
  • 9. 2012 Opportunity
  • 10. Most Anticipated Arrival Since Dale Jr.
    Darrell Wallace Jr. will drive a NASCAR Camping World Truck full time in 2012, with equipment and experience in place to become the most successful African-American NASCAR driver since Wendell Scott.
    Primary sponsorship of individual races remain with the virtual guarantee of being one of NASCAR’s biggest stories of 2012 and almost certainly the most compelling story in the NASCAR Camping World Truck Series.
    Revolution Racing intends to campaign Wallace in one season of the Camping World Truck Series with a quick move to the NASCAR Nationwide Series or NASCAR Sprint Cup Series in 2013.
    Career Highlights
    • 2010 Rookie of the Year, NASCAR K&N Pro Series East.
    • 11. Won his first start in the NASCAR K&N Pro Series East at Greenville-Pickens Speedway on March 27, 2010, becoming the youngest winner, and first African American, to win in Series history.
    • 12. Won a late model race at Franklin County Speedway in 2008, becoming the youngest driver to win a race at the track.
    • 13. Began racing late models in 2007; competed at several races throughout the Southeast, including Tri‐County Motor Speedway and Greenville-Pickens Speedway.
    • 14. Completed the 2006 season with 11 wins, 27 top fives and 34 top 10s in 38 Legends car races.
  • NASCAR Camping World Truck Series
  • 15. The NASCAR Camping World Truck Series
    THE POWER OF THE NASCAR CAMPING WORLD TRUCK SERIES
    • No. 1‐rated motorsports series on SPEED
    • 16. No. 3‐rated motorsports series on cable television (trailing only the NASCAR Sprint Cup Series and NASCAR Nationwide Series)
    • 17. SPEED is the home of live NASCAR Camping World Truck Series racing (broadcasting all 25 events in 2011)
    • 18. An average of approximately 30,000 attendees at each NASCAR Camping World Truck Series race, with multiple events attracting nearly 50,000 or more
    • 19. NASCAR Camping World Truck Series events are held in 19 different states across the country
    • 20. 10‐month racing season is one of the longest of all U.S. major sports, creating sustained marketing opportunities throughout the year
    • 21. 18 NASCAR Camping World Truck Series races are scheduled as companion events with the NASCAR Sprint Cup Series in 2011
    SPONSORSHIP AND LOYALTY
    • No. 1 sport in fan brand loyalty
    • 22. According to independent research published in Sports Business Journal, NASCAR ranks #1 when it comes to avid fans who indicate it is important to be
    • 23. aware of sponsors and are more likely to consider trying, regularly consume, recommend, and consciously support a sponsor’s product or services
    • 24. 4 out of 5 avid NASCAR fans agree that NASCAR Camping World Truck Series team sponsors are just as important as NASCAR Sprint Cup Series
    • 25. team sponsors
  • The NASCAR Camping World Truck Series
    MEDIA COVERAGE
    • Television: SPEED
    • 26. Radio: SIRIUS XM Radio and Motor Racing Network (MRN)
    • 27. Internet: NASCAR.COM, offering news and statistics, as well as live streaming video and other rich multimedia content
    • 28. Licensed Publications: “NASCAR Illustrated,” “NASCAR Pole Position,” “Sporting News NASCAR Preview,” “NASCAR Official Member Magazine,” “NASCAR TV Guide Preview,” and the “NASCAR Hall of Fame Annual Yearbook”2010 ON‐TRACK COMPETITION RESULTS
  • NASCAR K&N Pro Series East
  • 29. NASCAR K&N Pro Series East
    This division represents NASCAR’s top regional touring series, where competitors will refine their skills before making the jump to one of NASCAR’s three national series.
    The series competes in either 110-inch or 105-inch wheelbase cars that are similar to those of the NASCAR Sprint Cup Series and the NASCAR Nationwide Series. Attendance averages are 5,000 – 15,000 spectators at short tracks and 400-600 people in the garage area.
    The NASCAR K&N Pro Series West was born when NASCAR went to the West Coast and began sanctioning the Pacific Coast Late Model circuit in 1954. It has been known as the Pacific Coast Late Model circuit, Grand National West, NASCAR Winston West Series and the NASCAR AutoZone West Series.
    The present format of the K&N Pro Series East began in 1987 when Anheuser-Busch and NASCAR returned to the Northeast with a revised version of the NASCAR North Tour that ran between 1979 and 1985. In 2003, this series combined rules with the NASCAR K&N Pro Series West to form the Grand National Division.
  • 30. 2011 NASCAR K&N Pro Series East TV Schedule
  • 31. Revolution Racing
  • 32. 2010 Season Highlights
    Year One.
    • March 27, 2010 Revolution Racing driver Darrell Wallace, Jr. became the youngest and first African-American to win in NASCAR K&N Pro Series history;
    • 33. On June 5, 2010 Revolution Racing driver Ryan Gifford became the first African-American driver in NASCAR K&N Pro Series history to qualify on the pole;
    • 34. June 11, 2010 Michael Cherry became the first African-American to win at Tri-County Speedway (Hudson, N.C.);
    • 35. July 2, 2010 Megan Reitenour became the first female driver to win at Tri-County Speedway (Hudson, N.C.);
    • 36. July 30, 2010 Darrell Wallace Jr. won his second NASCAR K&N Pro Series East race at Lee (N.H.) USA Speedway;
    • 37. Sept. 24, 2010 Darrell Wallace Jr. become the youngest and first African-American to capture Sunoco Rookie of the Year honors finishing third in season points.
  • About Revolution Racing
    Now, Revolution Racing exists to make the path to NASCAR not only a possibility, but a reality for a group of talented young female and minority race car drivers
    • Revolution Racing is the competition arm of NASCAR’s Drive for Diversity program, currently running 10 race teams in the NASCAR K&N Pro Series and the NASCAR Whelen All-American Series, as well as a youth racing development program.
    • 38. The drivers are talented young up-and-coming minority and female drivers from all over the United States, chosen from hundreds of applicants in a combine-style tryout camp in an effort to find the next female or minority racing sensation.
    • 39. Revolution Racing provides its drivers and team members the equipment, coaching, mentoring and development needed to progress through the NASCAR ranks.
    • 40. The ultimate goal is a berth in the NASCAR Sprint Cup Series for one or more of these drivers and the attendant exposure and fan interest they will draw for the sport.
    • 41. You can be a part of the Revolution by helping to change the face of NASCAR Racing.
  • Innovative Motorsports Marketing
    Outreach
    • Your brand will be exposed through on-site special events to more than 1 million diverse consumers
    Consumer Marketing
    • Branded network television programming
    • 42. Impactful social media campaigns
    • 43. Mobile marketing displays
    • 44. Interactive engagement via iRacing
    NASCAR
    • Branded NASCAR teams competing in more than 100 races annually in front of more than 200,000 fans
  • Program Objectives
    Revolution Racing provides a powerful platform to help reach a diverse group of consumers
    • Develop advertising and marketing campaigns that represent the diversity of the communities it serves
    • 45. Drive traffic/business at local retail locations
    • 46. Activate at retail locations
    • 47. Communicate with passionate consumers/deliver brand message
    • 48. Create B2B partnerships
    • 49. Develop retail vendor programs
    • 50. Sell Sponsor Services and Products
  • More than a Race Team
    Revolution Racing tells the sponsor’s brand message to a diverse group of consumers through a marketing platform backed by the power of NASCAR and communicated through a multi-dimensional combination of:
    • At-track Branding and Activation
    • 51. Off-Track Branding and Activation
    • 52. Diversity Initiatives
    • 53. Community Outreach Tour
    • 54. Broadcast Media – Changing Lanes on BET
    • 55. Social Media
    • 56. Experiential Marketing/Data Capture/Sampling
  • Revolution Racing Drives Business
    • Revolution Racing On-Track Competing with 12 Race Teams
    • 57. Changing Lanes on BET Product Placement and Integration
    • 58. The Technology Center Product and Service Showcase
    • 59. RR Social Media Program
    • 60. Promote Brand, Sponsor Programs and Initiatives
    • 61. NASCAR’s Fueling Dreams Tour Presented by Revolution Racing
    • 62. Leverage RR Partnerships in B2B Relationships
    • 63. Retail Activation Vendor Programs
  • Social Media Strategy
    While the national population of African-Americans is 13%, 25% of all social media users are African-American. Indeed, African-Americans are the heaviest percentage of users of social media followed by Hispanics, Asians and Caucasians.
    Revolution Racing will engage the African-American and Hispanic communities and other millennials through extensive grassroots, social media strategies and outlets
    For example:
    • Each Revolution Racing driver will make multiple “contacts” (Facebook updates, Twitter tweets, etc.) for sponsor-branded integration per week
    • 64. Each Revolution Racing driver will record and upload videos to YouTube weekly
    • 65. Presenting sponsor on all electronic media assets and messaging (web sites, e-blast, etc.)
    • 66. Promotional offers will be integrated on all social/electronic media platforms for the sponsor
  • 67. 2011 Driver Lineup
    Michael Cherry
    Bryan Ortiz
    Mackena Bell
    Darrell Wallace Jr
    Jorge Arteaga
    Jessica Brunelli
    Trey Gibson
    Tayla Orleans
    Ryan Gifford
    Not pictured: Sergio Pena, Dallas Montes, Juan Carlo Bloom
  • 68. Show Car/Driver Appearances
    The Revolution Racing Show Car Will Travel With NASCAR’S Fueling Dreams Tour And Will Also Be Available For Sponsor’s:
    • Retail Locations
    • 69. Trade Shows
    • 70. Corporate Functions
    • 71. Races or Other Sporting Events
    Other Elements Can Be Included With Show Car Appearances Including:
    • One or More Revolution Racing Drivers
    • 72. iRacing Simulators
    • 73. Product Displays/Demonstrations
    • 74. Sampling
    • 75. Data Capture
  • NASCAR’s Fueling Dreams Tour
  • 76. NASCAR’s Fueling Dreams Tour
    NASCAR’s Fueling Dreams Tour Goals:
    Integrate sponsors’ brands with Revolution Racing’s significant and diverse audience
    Database acquisition
    Showcase sponsor products and services
    Exposure & Branding Elements
    • Interactive Fan Experience
    iRacing Simulators
    Pit Crew Participation
    • Sponsor Displays
    Product Demonstrations
    Sampling
    • Revolution Racing Display
    NASCAR History
    Wendell Scott Display
    • Mobile Pit Tour
    Transporter Branding
    Pit Box Branding
    Consumer Date Capture Through:
    • iRacing Simulator Challenge Registration
    • 77. Pit Stop Challenge Registration
    • 78. Opportunities for Sweepstakes Registration for:
    Trip to the 2012 Daytona 500
    Three honorary K&N Pro Series pit crew experiences
    One iRacing Simulator package
  • 79. Customizable Tour Elements
  • 80. Reaching Diverse Consumers
    NASCAR and Revolution Racing know that reaching a new and diverse audience will require connecting at grassroots level.
    Revolution Racing will “go out and touch” diverse communities through NASCAR’s Fueling Dream’s Tour Presented by Revolution Racing being conducted throughout 2011 and geared to reach more than 500,000 diverse consumers at more than 20 events including:
    • CIAA (Charlotte, N.C.)
    • 81. Essence Festival (New Orleans)
    • 82. CalleOcho (Miami)
    • 83. Public High Schools
    • 84. Historically Black Colleges and Universities (HBCUs)
  • 2011 Tour Schedule
  • 85. Additional Targeted Race Tracks
    NASCAR’s Fueling Dreams Tour will visit these major and local NASCAR Racing Events to further expand the reach of sponsors of Revolution Racing
    NASCAR Sprint Cup Series Events
    • Daytona International Speedway
    • 86. Darlington Raceway
    • 87. Richmond International Speedway
    • 88. Martinsville Speedway
    • 89. Michigan International Speedway
    • 90. Chicagoland Speedway
    • 91. Kansas International Speedway
    • 92. Talladega Superspeedway
    • 93. Homestead-Miami Speedway
    NASCAR Whelen All-American Series
    • Hickory Motor Speedway – 7 events
    • 94. Tri-County Motor Speedway – 7 events
    • 95. Greenville Pickens Speedway – 7 events
    NASCAR K&N Pro Series
    • Greenville Pickens Speedway
    • 96. South Boston Speedway
    • 97. Richmond International Raceway
    • 98. Iowa Speedway
    • 99. Bowman Gray Stadium
    • 100. Gresham Motorsports Park
    • 101. Langley Speedway
    • 102. New Hampshire Motor Speedway
    • 103. Columbus Motor Speedway
    • 104. Greenville Pickens Speedway
    • 105. New Hampshire Motor Speedway
    • 106. Dover International Speedway
  • Rights and Asset Summary
    Sponsorship Rights
    • Primary sponsorship of 13 NASCAR Camping World Truck Series races
    • 107. Associate sponsorship of all NASCAR Camping World Truck Series races
    • 108. Full Season Primary (12 races) on K&N Series race car in brand colors and logo
    • 109. Full Season Associate branding on Revolution Racing team cars (12 teams)
    • 110. Driver firesuit in brand colors and logo for all primary sponsored races
    • 111. Crew firesuit and at-track crew uniforms in brand colors and logo for all primary sponsored races in the NASCAR Camping World Truck Series
    • 112. Co-Primary branding on the NASCAR Camping World Truck Series race transporter
    • 113. Co-Primary branding on NASCAR K&N Pro Series race transporter (shared transporter)
    • 114. Sponsor branding on all pit equipment
    • 115. Primary sponsorship of NASCAR’s Fueling Dreams Tour
    Intellectual Property Rights
    • Right to use Revolution Racing logo and marks in Advertising and Promotion
    Marketing Assets
    Driver appearances at- and off-track
    Crew and team member appearances
    Team executive appearances
    Access to Revolution Racing Facility for meetings and promotions
    Branding and access to RR Technology Center
    Media Assets
    Social Media presenting sponsor and integration of sponsor products
    Sponsor branding and links on all Revolution Racing web and social media sites
    Dedication public relations outline and plan
    Pass Through Rights
    Leverage Revolution Racing’s assets to assist in gaining shelf space in exchange for marketing assets of the Fueling Dreams Tour and paint schemes
  • 116. Contact
    Revolution Racing
    163 Rolling Hill Road
    Mooresville, NC 28117
    (704) 247-8500
    Revolutionracing.net
    Max Siegel, CEO &
    Co-Owner
    Max@revolutionracing.net
    John Story, President & Co-Owner
    John@revolutionracing.net
    (704) 202-9256 (mobile)