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THE ROAD TO:EDUCATION. EMPOWERMENT. OPPORTUNITY. CHANGE,[object Object]
 Rev racing proposal
Low Expense – High ROI,[object Object],Revolution Racing is seeking additional partners to invest $400,000 per season for primary sponsorship of one of NASCAR’s most important initiatives.,[object Object],Partners will realize the tremendous reach of Revolution’s sponsorship and will be responsible for the elevation of some of the most talented and diverse drivers in NASCAR history.,[object Object]
Partnership Benefits,[object Object],Traditional sports marketing benefits,[object Object],[object Object]
At-track hospitality and fan integration with approximately 560,000 fans annually
Strong media platformSocially responsible diversity messaging,[object Object],Brand alignment with several of the world’s strongest brands and images,[object Object],Non-traditional outreach and direct-to-consumer contact with more than 1 million potential customers through NASCAR’s Fueling Dreams Tour,[object Object]
Additional Partner Benefits,[object Object],Revolution Racing fields teams in the NASCAR Camping World Truck Series, the NASCAR K&N Pro Series East and the NASCAR Whelen All-American Series. ,[object Object],Associate sponsorship of all Revolution Racing teams is included as well as access to appearances from all Revolution Racing drivers and team management, including use of name and likeness.,[object Object],Primary sponsorship of Revolution Racing’s NASCAR Camping World Truck Series team also includes a full-season primary sponsorship of one NASCAR K&N Pro Series team and one NASCAR Whelen All-American Series team. ,[object Object],Primary sponsorship of NASCAR’s Fueling Dreams Tour, which exposes sponsors and their products and services to more than 1 million consumers.,[object Object]
Current Partners,[object Object],NASCAR,[object Object],U.S. Army,[object Object],Goodyear,[object Object],Toyota Motor Sales,[object Object],TRD,[object Object],Wix,[object Object],Freightliner,[object Object],Logitech,[object Object],Playseat,[object Object],iRacing,[object Object]
2012 Opportunity,[object Object]
Most Anticipated Arrival Since Dale Jr.,[object Object],Darrell Wallace Jr. will drive a NASCAR Camping World Truck full time in 2012, with equipment and experience in place to become the most successful African-American NASCAR driver since Wendell Scott.  ,[object Object],Primary sponsorship of individual races remain with the virtual guarantee of being one of NASCAR’s biggest stories of 2012 and almost certainly the most compelling story in the NASCAR Camping World Truck Series.  ,[object Object],Revolution Racing intends to campaign Wallace in one season of the Camping World Truck Series with a quick move to the NASCAR Nationwide Series or NASCAR Sprint Cup Series in 2013.,[object Object],Career Highlights,[object Object],[object Object]
Won his first start in the NASCAR K&N Pro Series East at Greenville-Pickens Speedway on March 27, 2010, becoming the youngest winner, and first African American, to win in Series history.
Won a late model race at Franklin County Speedway in 2008, becoming the youngest driver to win a race at the track.
Began racing late models in 2007; competed at several races throughout the Southeast, including Tri‐County Motor Speedway and Greenville-Pickens Speedway.
Completed the 2006 season with 11 wins, 27 top fives and 34 top 10s in 38 Legends car races.,[object Object]
The NASCAR Camping World Truck Series,[object Object],THE POWER OF THE NASCAR CAMPING WORLD TRUCK SERIES,[object Object],[object Object]
 No. 3‐rated motorsports series on cable television (trailing only the NASCAR Sprint Cup Series and NASCAR Nationwide Series)
 SPEED is the home of live NASCAR Camping World Truck Series racing (broadcasting all 25 events in 2011)
 An average of approximately 30,000 attendees at each NASCAR Camping World Truck Series race, with multiple events attracting nearly 50,000 or more
 NASCAR Camping World Truck Series events are held in 19 different states across the country
 10‐month racing season is one of the longest of all U.S. major sports, creating sustained marketing opportunities throughout the year
 18 NASCAR Camping World Truck Series races are scheduled as companion events with the NASCAR Sprint Cup Series in 2011SPONSORSHIP AND LOYALTY,[object Object],[object Object]
According to independent research published in Sports Business Journal, NASCAR ranks #1 when it comes to avid fans who indicate it is important to be
aware of sponsors and are more likely to consider trying, regularly consume, recommend, and consciously support a sponsor’s product or services
4 out of 5 avid NASCAR fans agree that NASCAR Camping World Truck Series team sponsors are just as important as NASCAR Sprint Cup Series
team sponsors,[object Object]
Radio: SIRIUS XM Radio and Motor Racing Network (MRN)
Internet: NASCAR.COM, offering news and statistics, as well as live streaming video and other rich multimedia content
Licensed Publications: “NASCAR Illustrated,” “NASCAR Pole Position,” “Sporting News NASCAR Preview,” “NASCAR Official Member Magazine,” “NASCAR TV Guide Preview,” and the “NASCAR Hall of Fame Annual Yearbook”2010 ON‐TRACK COMPETITION RESULTS,[object Object]
NASCAR K&N Pro Series East,[object Object],This division represents NASCAR’s top regional touring series, where competitors will refine their skills before making the jump to one of NASCAR’s three national series. ,[object Object],The series competes in either 110-inch or 105-inch wheelbase cars that are similar to those of the NASCAR Sprint Cup Series and the NASCAR Nationwide Series. Attendance averages are 5,000 – 15,000 spectators at short tracks and 400-600 people in the garage area. ,[object Object],The NASCAR K&N Pro Series West was born when NASCAR went to the West Coast and began sanctioning the Pacific Coast Late Model circuit in 1954. It has been known as the Pacific Coast Late Model circuit, Grand National West, NASCAR Winston West Series and the NASCAR AutoZone West Series.,[object Object],The present format of the K&N Pro Series East began in 1987 when Anheuser-Busch and NASCAR returned to the Northeast with a revised version of the NASCAR North Tour that ran between 1979 and 1985. In 2003, this series combined rules with the NASCAR K&N Pro Series West to form the Grand National Division. ,[object Object]
2011 NASCAR K&N Pro Series East TV Schedule,[object Object]
Revolution Racing,[object Object]
2010 Season Highlights,[object Object],Year One.,[object Object],[object Object]
On June 5, 2010 Revolution Racing driver Ryan Gifford became the first African-American driver in NASCAR K&N Pro Series history to qualify on the pole;

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Rev racing proposal

Editor's Notes

  1. Can we use a different background shot of a track less grassroots?
  2. Re-word: Emphasize affordability of $400,000
  3. De-emphasize Darrell on this page…more Rev. Racing. Another slide: More bio on Ryan, Sergio, Michael.
  4. Remove boxes
  5. Background