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The Problem How do you become a racecar driver? The one thing that unites all human beings, regardless of age, gender, religion, economic status or ethnic background, is that deep down inside we ALL believe we are good drivers
Solution A magnetic and remarkable motorsports marketing platform that straps you in and takes you for a ride
Business Model Driver search and development program for racers with limited or no prior racing experience
The Search Process Drivers will be evaluated on both racing aptitude and marketability
Racing Aptitude Racing aptitude will be measured using iRacingmotorsports simulator Requires Newer Microsoft based PC (with in the last 3 years) Steering wheel (can be obtained for less than $100) Broadband connection iRacing subscription “…for the actual real-world racer, this is your 'at-home' test vehicle. Acclimate yourself with a new course or learn something new on an old favorite. Even a rookie in the sim racing world can get up to speed fast within the iRacing system” Dale Earnhardt, Jr.NASCAR Sprint Cup Driver ...more testimonials
Marketability Candidates engage and leverage social networks Contestants will be asked to emulate actual race teams by: Providing Race reports Sharing: Blogs Videos Photos Securing sponsorship to support their effort Fan base development
Development Selected candidates undergo extensive testing and coaching at Revolution Racing in Karts, Legends and Late Model cars Revolution Racing is a NASCAR "academy-style" development team based in Mooresville, N.C. The team currently operates 10 cars for NASCAR’s Drive for Diversity program between the NASCAR Camping World East Series and the Whelen All-American Series.
The Longshot One driver is selected to be The Longshot and is invited to join Revolution Racing’s Academy style team in 2011
Underlying Magic Compelling dream to reality story Economical access to motorsports The ultimate form of brand integration Online On-track On TV Powerful differentiator Interactive sponsorship platform Multimedia Platform User generated content Engineered for social media Effective targeting tool Millennial appeal
Brand Integration Platform Team Revolution Racing Racecars, uniforms, pit equipment 10 Diverse drivers Two Series Whelen All-American Series Camping World East Series 108+ Races TV 3 Wide life 85 million households on regional sports networks Changing lanes Reality show filmed around NASCAR’s Drive for Diversity Program Televised Camping World East Series (SpeedTV) Retail/Event Tradeshow simulator Online Campaigns Jayski.com NASCAR.com Gamespot.com Targeted Facebook ads Publications Speedway Illustrated NASCAR Scene Web Iracing.com 15,000 plus members D4D.tv 2000+ members RevolutionRacing.net FuelingDreams.com (program social site in development) Social Media Facebook pages Drive for Diversity 700+ fans Revolution Racing 2000+ fans Longshot Twitter Flickr Youtube
Summary To further explore the Longshot opportunities please contact Wade Leaphart firstname.lastname@example.org 704.247.8505 Show support and keep current with our latest developments by becoming a fan on Facebook The next slide is an informative video on iRacing