The Longshot: Fueling Dreams

The Problem
How do you become a racecar driver?
The one thing that unites all human beings, regardless of age, gender, religion, economic status or ethnic background, is that deep down inside we ALL believe we are good drivers

Solution
A magnetic and remarkable motorsports marketing platform that straps you in and takes you for a ride

Business Model
Driver search and development program for racers with limited or no prior racing experience

The Search Process
Drivers will be evaluated on both racing aptitude and marketability

Racing Aptitude
Racing aptitude will be measured using iRacingmotorsports simulator
Requires
Newer Microsoft based PC (with in the last 3 years)
Steering wheel (can be obtained for less than $100)
Broadband connection
iRacing subscription
“…for the actual real-world racer, this is your 'at-home' test vehicle. Acclimate yourself with a new course or learn something new on an old favorite. Even a rookie in the sim racing world can get up to speed fast within the iRacing system”
Dale Earnhardt, Jr.NASCAR Sprint Cup Driver
...more testimonials

Marketability
Candidates engage and leverage social networks
Contestants will be asked to emulate actual race teams by:
Providing Race reports
Sharing:
Blogs
Videos
Photos
Securing sponsorship to support their effort
Fan base development

Development
Selected candidates undergo extensive testing and coaching at Revolution Racing in Karts, Legends and Late Model cars
Revolution Racing is a NASCAR "academy-style" development team based in Mooresville, N.C. The team currently operates 10 cars for NASCAR’s Drive for Diversity program between the NASCAR Camping World East Series and the Whelen All-American Series.

The Longshot
One driver is selected to be The Longshot and is invited to join Revolution Racing’s Academy style team in 2011

Underlying Magic
Compelling dream to reality story
Economical access to motorsports
The ultimate form of brand integration
Online
On-track
On TV
Powerful differentiator
Interactive sponsorship platform
Multimedia Platform
User generated content
Engineered for social media
Effective targeting tool
Millennial appeal

Brand Integration Platform
Team Revolution Racing
Racecars, uniforms, pit equipment
10 Diverse drivers
Two Series
Whelen All-American Series
Camping World East Series
108+ Races
TV
3 Wide life
85 million households on regional sports networks
Changing lanes
Reality show filmed around NASCAR’s Drive for Diversity Program
Televised Camping World East Series (SpeedTV)
Retail/Event
Tradeshow simulator
Online Campaigns
Jayski.com
NASCAR.com
Gamespot.com
Targeted Facebook ads
Publications
Speedway Illustrated
NASCAR Scene
Web
Iracing.com
15,000 plus members
D4D.tv
2000+ members
RevolutionRacing.net
FuelingDreams.com (program social site in development)
Social Media
Facebook pages
Drive for Diversity
700+ fans
Revolution Racing
2000+ fans
Longshot
Twitter
Flickr
Youtube

Team Assets
x4
x6
x10

Channel Activation
Build B2B relationships

Event Activation

Status

Academy Style training facility
Motorsports simulation partner
Point of sale retail partner
Program partners

Summary
To further explore the Longshot opportunities please contact
Wade Leaphart
wade@the909grp.com
704.247.8505
Show support and keep current with our latest developments by becoming a fan on Facebook
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