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The Longshot: Fueling Dreams
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The Longshot: Fueling Dreams

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A magnetic and remarkable motorsports marketing platform that straps you in and takes you for a ride... …

A magnetic and remarkable motorsports marketing platform that straps you in and takes you for a ride...

Published in: Sports, Automotive

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  • This could be the ultimate driver development program...
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  • The one thing that unites all human beings, regardless of age, gender, religion, economic status or ethnic background, is that deep down inside we ALL believe we are good drivers. Now prove it…
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  • Round 1Fill out survey -Create online challengesFlickr – post a picture in this group of something that drives youFill out questionaireCreate introductory videoNo funding – show innovation and get sponsoredCombine Rounds 2 and three to one location Fall Charlotte race October race5 drivers 5 daysMonday Kyle BuschTuesday Jeff GordonWednesday Robby GordonThursday Jimmie JohnsonFriday Jamie McMurrayEach day x applicants race and are dropped down to 10 Winners race NASCAR driver – Ten drivers make it to round 4
  • Transcript

    • 1.
    • 2. The Problem
      How do you become a racecar driver?
      The one thing that unites all human beings, regardless of age, gender, religion, economic status or ethnic background, is that deep down inside we ALL believe we are good drivers
    • 3. Solution
      A magnetic and remarkable motorsports marketing platform that straps you in and takes you for a ride
    • 4. Business Model
      Driver search and development program for racers with limited or no prior racing experience
    • 5. The Search Process
      Drivers will be evaluated on both racing aptitude and marketability
    • 6. Racing Aptitude
      Racing aptitude will be measured using iRacingmotorsports simulator
      Requires
      Newer Microsoft based PC (with in the last 3 years)
      Steering wheel (can be obtained for less than $100)
      Broadband connection
      iRacing subscription
      “…for the actual real-world racer, this is your 'at-home' test vehicle. Acclimate yourself with a new course or learn something new on an old favorite. Even a rookie in the sim racing world can get up to speed fast within the iRacing system”
      Dale Earnhardt, Jr.NASCAR Sprint Cup Driver
      ...more testimonials
    • 7. Marketability
      Candidates engage and leverage social networks
      Contestants will be asked to emulate actual race teams by:
      Providing Race reports
      Sharing:
      Blogs
      Videos
      Photos
      Securing sponsorship to support their effort
      Fan base development
    • 8.
    • 9. Development
      Selected candidates undergo extensive testing and coaching at Revolution Racing in Karts, Legends and Late Model cars
      Revolution Racing is a NASCAR "academy-style" development team based in Mooresville, N.C. The team currently operates 10 cars for NASCAR’s Drive for Diversity program between the NASCAR Camping World East Series and the Whelen All-American Series.
    • 10. The Longshot
      One driver is selected to be The Longshot and is invited to join Revolution Racing’s Academy style team in 2011
    • 11. Underlying Magic
      Compelling dream to reality story
      Economical access to motorsports
      The ultimate form of brand integration
      Online
      On-track
      On TV
      Powerful differentiator
      Interactive sponsorship platform
      Multimedia Platform
      User generated content
      Engineered for social media
      Effective targeting tool
      Millennial appeal
    • 12. Brand Integration Platform
      Team Revolution Racing
      Racecars, uniforms, pit equipment
      10 Diverse drivers
      Two Series
      Whelen All-American Series
      Camping World East Series
      108+ Races
      TV
      3 Wide life
      85 million households on regional sports networks
      Changing lanes
      Reality show filmed around NASCAR’s Drive for Diversity Program
      Televised Camping World East Series (SpeedTV)
      Retail/Event
      Tradeshow simulator
      Online Campaigns
      Jayski.com
      NASCAR.com
      Gamespot.com
      Targeted Facebook ads
      Publications
      Speedway Illustrated
      NASCAR Scene
      Web
      Iracing.com
      15,000 plus members
      D4D.tv
      2000+ members
      RevolutionRacing.net
      FuelingDreams.com (program social site in development)
      Social Media
      Facebook pages
      Drive for Diversity
      700+ fans
      Revolution Racing
      2000+ fans
      Longshot
      Twitter
      Flickr
      Youtube
    • 13. Team Assets
      x4
      x6
      x10
    • 14. Channel Activation
      Build B2B relationships
    • 15. Event Activation
    • 16. Status
      • Academy Style training facility
      • 17. Motorsports simulation partner
      • 18. Point of sale retail partner
      • 19. Program partners
    • Summary
      To further explore the Longshot opportunities please contact
      Wade Leaphart
      wade@the909grp.com
      704.247.8505
      Show support and keep current with our latest developments by becoming a fan on Facebook
      The next slide is an informative video on iRacing