Diversity is NASCAR’S number
one corporate initiative
Drive for Diversity is a
grassroots program
identifying, developing
and promoting
NASCAR’s future
minority and female
driv...
Behind every great champion…
…there is an even greater story.
Using
television,
print, radio
and social
media the
909 Group
will share the
stories
A driver
evaluation
process to
determine
the 2010
Drive for
Diversity
team
October 18-20 2009
Development Program
   Racing
   Media
   Marketing
   Mechanical
   Fabrication
   Pit crew
Changing Lanes   10 Episodes | BET
                 Filming begins October 2009
                                    Airs 2...
3 out of 4
Americans
use social
technology
Forrester, The Growth of Social Technology Adoption, 2008
“NASCAR sponsorship is
the best buy in
marketing. The
combination of
awareness, favorability
and effectiveness is
unparall...
Is it possible to
invest in a
meaningful
NASCAR
sponsorship for
less than
$5,000,000
yes.   To learn more about
       socially responsible
       sponsorship
       opportunities contact
       Wade Leaphar...
“Change will not come
if we wait for some
other person or some
other time. We are the
ones we've been waiting
for. We are ...
Fueling Dreams
Fueling Dreams
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Fueling Dreams

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Drive for Diversity is a grassroots program identifying, developing and promoting NASCAR’s future minority and female drivers and crew members. Visit http://www.d4d.tv for more...

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Fueling Dreams

  1. 1. Diversity is NASCAR’S number one corporate initiative
  2. 2. Drive for Diversity is a grassroots program identifying, developing and promoting NASCAR’s future minority and female drivers and crew members.
  3. 3. Behind every great champion…
  4. 4. …there is an even greater story.
  5. 5. Using television, print, radio and social media the 909 Group will share the stories
  6. 6. A driver evaluation process to determine the 2010 Drive for Diversity team October 18-20 2009
  7. 7. Development Program  Racing  Media  Marketing  Mechanical  Fabrication  Pit crew
  8. 8. Changing Lanes 10 Episodes | BET Filming begins October 2009 Airs 2010
  9. 9. 3 out of 4 Americans use social technology Forrester, The Growth of Social Technology Adoption, 2008
  10. 10. “NASCAR sponsorship is the best buy in marketing. The combination of awareness, favorability and effectiveness is unparalleled in the sports world or anywhere else.” Larry DeGaris, Former Director of the Center for Sports Sponsorship, JMU
  11. 11. Is it possible to invest in a meaningful NASCAR sponsorship for less than $5,000,000
  12. 12. yes. To learn more about socially responsible sponsorship opportunities contact Wade Leaphart at wade@the909grp.com www.the909grp.com
  13. 13. “Change will not come if we wait for some other person or some other time. We are the ones we've been waiting for. We are the change that we seek.” Barack Obama
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