Fueling Dreams

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Drive for Diversity is a grassroots program identifying, developing and promoting NASCAR’s future minority and female drivers and crew members. Visit http://www.d4d.tv for more...

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Fueling Dreams

  1. 1. Diversity is NASCAR’S number one corporate initiative
  2. 2. Drive for Diversity is a grassroots program identifying, developing and promoting NASCAR’s future minority and female drivers and crew members.
  3. 3. Behind every great champion…
  4. 4. …there is an even greater story.
  5. 5. Using television, print, radio and social media the 909 Group will share the stories
  6. 6. A driver evaluation process to determine the 2010 Drive for Diversity team October 18-20 2009
  7. 7. Development Program  Racing  Media  Marketing  Mechanical  Fabrication  Pit crew
  8. 8. Changing Lanes 10 Episodes | BET Filming begins October 2009 Airs 2010
  9. 9. 3 out of 4 Americans use social technology Forrester, The Growth of Social Technology Adoption, 2008
  10. 10. “NASCAR sponsorship is the best buy in marketing. The combination of awareness, favorability and effectiveness is unparalleled in the sports world or anywhere else.” Larry DeGaris, Former Director of the Center for Sports Sponsorship, JMU
  11. 11. Is it possible to invest in a meaningful NASCAR sponsorship for less than $5,000,000
  12. 12. yes. To learn more about socially responsible sponsorship opportunities contact Wade Leaphart at wade@the909grp.com www.the909grp.com
  13. 13. “Change will not come if we wait for some other person or some other time. We are the ones we've been waiting for. We are the change that we seek.” Barack Obama

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