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Content Is King
 

Content Is King

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    Content Is King Content Is King Presentation Transcript

    • Social Media Strategy
    • WOM Network
      We are uniquely positioned to aggregate the social currency of our organization and leverage it to authentically support our partners.
      30,000+
      Word of Mouth Connections
    • Content is King
      Content is:
      Videos
      Photos
      Blogs
      Tweets
      Content from:
      Technology Lab
      Humor
      Challenges
      iRacing
      Outreach programs
      Inbound visits
      Racing activites
      Conversation Marketing
    • Content ideas
      Technology Lounge
      Construction
      Interaction
      Humor
      Prank videos
      Tool’d By Kobalt
      Mackena and the studfinder
      Webisodes
      Driver apartment remodel
      Video music montage
      Challenges & Rewards
      Treasure hunts
      Trivia
      Recruiting
      iRacing
      Paint cars
      Race
      The Longshot
    • FuelingDreams.com
      Educational motorsports social hub that aggregates all programs
      Revolution Racing
      Drive for Diversity
      Sprint Pit Crew Development
      iRacing
      Partners
      Site in development
    • Revolutionracing.net
      Team site for Revolution Racing
      Archives and consolidates content from social graph
    • iPhone App
      App allows syndication of content across iPhones mobile platform
      RSS feed
      Music
      Info
      Phots
      Videos
    • D4D.tv
      Social Network dedicated to interacting with potential Drive for Diversity candidates
      2,400+ members
      4400+ photos
    • Revolution Racing on Facebook
      3000+ fans
      Connects with individual drivers and their social currency
    • Flickr
      Hi-res images are organized, tagged
      Allows simple creation of embeddable slideshows
      Provides simple sharing of digital assets
    • Twitter @revolutionracin
      Allows real-time updates from events
      Simple sharing of aggregated activity
      695+ followers
      Key members on twitter
      @brunelliracing, @beccakasten, @khagar14, @reitenourracing, @theSSpena, @ryangifford29, @mackenabell, @dwallacejr6 @max_siegel, @leaphart3, @michka83, @bobbychuck, @thelongshot909, @drive4diversity, @the909group
    • Youtube
      Video sharing network that allows simple syndication of original content
    • Conversation Marketing
      BRAND
      MILLENNIALS