Content Is King

450 views
410 views

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
450
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Content Is King

  1. 1. Social Media Strategy<br />
  2. 2. WOM Network<br />We are uniquely positioned to aggregate the social currency of our organization and leverage it to authentically support our partners.<br />30,000+ <br />Word of Mouth Connections<br />
  3. 3. Content is King<br />Content is:<br />Videos<br />Photos<br />Blogs<br />Tweets<br />Content from:<br />Technology Lab<br />Humor<br />Challenges<br />iRacing<br />Outreach programs<br />Inbound visits<br />Racing activites<br />Conversation Marketing<br />
  4. 4. Content ideas<br />Technology Lounge<br />Construction<br />Interaction<br />Humor<br />Prank videos<br />Tool’d By Kobalt<br />Mackena and the studfinder<br />Webisodes<br />Driver apartment remodel<br />Video music montage<br />Challenges & Rewards<br />Treasure hunts<br />Trivia<br />Recruiting<br />iRacing<br />Paint cars<br />Race<br />The Longshot<br />
  5. 5. FuelingDreams.com<br />Educational motorsports social hub that aggregates all programs<br />Revolution Racing<br />Drive for Diversity<br />Sprint Pit Crew Development<br />iRacing<br />Partners<br />Site in development<br />
  6. 6. Revolutionracing.net<br />Team site for Revolution Racing<br />Archives and consolidates content from social graph<br />
  7. 7. iPhone App<br />App allows syndication of content across iPhones mobile platform<br />RSS feed<br />Music<br />Info<br />Phots<br />Videos<br />
  8. 8. D4D.tv<br />Social Network dedicated to interacting with potential Drive for Diversity candidates<br />2,400+ members<br />4400+ photos<br />
  9. 9. Revolution Racing on Facebook<br />3000+ fans<br />Connects with individual drivers and their social currency<br />
  10. 10. Flickr<br />Hi-res images are organized, tagged<br />Allows simple creation of embeddable slideshows<br />Provides simple sharing of digital assets<br />
  11. 11. Twitter @revolutionracin<br />Allows real-time updates from events<br />Simple sharing of aggregated activity<br />695+ followers<br />Key members on twitter<br />@brunelliracing, @beccakasten, @khagar14, @reitenourracing, @theSSpena, @ryangifford29, @mackenabell, @dwallacejr6 @max_siegel, @leaphart3, @michka83, @bobbychuck, @thelongshot909, @drive4diversity, @the909group<br />
  12. 12. Youtube<br />Video sharing network that allows simple syndication of original content<br />
  13. 13. Conversation Marketing<br />BRAND<br />MILLENNIALS<br />

×