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Content Is King
Content Is King
Content Is King
Content Is King
Content Is King
Content Is King
Content Is King
Content Is King
Content Is King
Content Is King
Content Is King
Content Is King
Content Is King
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Content Is King

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  • 1. Social Media Strategy<br />
  • 2. WOM Network<br />We are uniquely positioned to aggregate the social currency of our organization and leverage it to authentically support our partners.<br />30,000+ <br />Word of Mouth Connections<br />
  • 3. Content is King<br />Content is:<br />Videos<br />Photos<br />Blogs<br />Tweets<br />Content from:<br />Technology Lab<br />Humor<br />Challenges<br />iRacing<br />Outreach programs<br />Inbound visits<br />Racing activites<br />Conversation Marketing<br />
  • 4. Content ideas<br />Technology Lounge<br />Construction<br />Interaction<br />Humor<br />Prank videos<br />Tool’d By Kobalt<br />Mackena and the studfinder<br />Webisodes<br />Driver apartment remodel<br />Video music montage<br />Challenges & Rewards<br />Treasure hunts<br />Trivia<br />Recruiting<br />iRacing<br />Paint cars<br />Race<br />The Longshot<br />
  • 5. FuelingDreams.com<br />Educational motorsports social hub that aggregates all programs<br />Revolution Racing<br />Drive for Diversity<br />Sprint Pit Crew Development<br />iRacing<br />Partners<br />Site in development<br />
  • 6. Revolutionracing.net<br />Team site for Revolution Racing<br />Archives and consolidates content from social graph<br />
  • 7. iPhone App<br />App allows syndication of content across iPhones mobile platform<br />RSS feed<br />Music<br />Info<br />Phots<br />Videos<br />
  • 8. D4D.tv<br />Social Network dedicated to interacting with potential Drive for Diversity candidates<br />2,400+ members<br />4400+ photos<br />
  • 9. Revolution Racing on Facebook<br />3000+ fans<br />Connects with individual drivers and their social currency<br />
  • 10. Flickr<br />Hi-res images are organized, tagged<br />Allows simple creation of embeddable slideshows<br />Provides simple sharing of digital assets<br />
  • 11. Twitter @revolutionracin<br />Allows real-time updates from events<br />Simple sharing of aggregated activity<br />695+ followers<br />Key members on twitter<br />@brunelliracing, @beccakasten, @khagar14, @reitenourracing, @theSSpena, @ryangifford29, @mackenabell, @dwallacejr6 @max_siegel, @leaphart3, @michka83, @bobbychuck, @thelongshot909, @drive4diversity, @the909group<br />
  • 12. Youtube<br />Video sharing network that allows simple syndication of original content<br />
  • 13. Conversation Marketing<br />BRAND<br />MILLENNIALS<br />

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