Benefits of the NASCAR K&N Pro Series
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Benefits of the NASCAR K&N Pro Series

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Benefits of the NASCAR K&N Pro Series Benefits of the NASCAR K&N Pro Series Presentation Transcript

  • 2010 Marketing Opportunities
  • K&N Pro Series • The K&N Pro Series is made up of the East Series and the West Series, with a new, expanded schedule designed to further showcase the two series nationally. • The NASCAR K&N Pro Series serves as a developmental series for NASCAR’s three national series. Many of today’s top drivers began their careers in the NASCAR K&N Pro Series. • Each series will have championship points races and the eighth annual NASCAR Toyota All-Star Showdown, an invitational event that includes the top drivers from both series. • Inaugural season for K&N Engineering as series sponsor. • The minimum age requirement for the NASCAR K&N Pro Series is 16 years old, a move designed to attract the increasingly large number of young competitors. • 2010 schedule includes traditional tracks and events, along with a combination race in the American Heartland and several races in conjunction with NASCAR Sprint Cup Series weekends.
  • K&N Engineering • Based in Riverside, CA with over 600 employees • Global company with offices in the UK and the Netherlands employing over 250 • Family owned business for over 40 years • Inventor and leading innovator of reusable cotton gauze filter technology • Involved in many forms of motorsports
  • Series Overview The NASCAR K&N Pro Series is made up of the NASCAR K&N Pro Series East and the K&N Pro Series West. This division represents NASCAR’s top regional touring series, where competitors will refine their skills before making the jump to one of NASCAR’s three national series. Both series compete in either 110-inch or 105-inch wheelbase cars that are similar to those of the NASCAR Sprint Cup Series and the NASCAR Nationwide Series. Attendance averages are about 5,000 – 15,000 spectators at short tracks and 400-600 people in the garage area. • The NASCAR K&N Pro Series West The present format of the K&N Pro was born when NASCAR came to the Series East began in 1987 when West Coast and began sanctioning Anheuser-Busch and NASCAR returned the Pacific Coast Late Model circuit in to the Northeast with a revised version 1954. It has been known as the of the NASCAR North Tour that ran Pacific Coast Late Model circuit, between 1979 and 1985. In 2003, this Grand National West, NASCAR series combined rules with the NASCAR Winston West Series, and the K&N Pro Series West to form the Grand NASCAR AutoZone West Series. National Division. NASCAR has now welcomed K&N Engineering as the new series sponsor on both the east and the west.
  • The Racing Series of NASCAR WEST EAST 5
  • Driver Highlights Many drivers competing in the NASCAR K&N Pro Series have moved up through the ranks to NASCAR’s three national series including: Kevin Harvick, Martin Truex, Jr., Steve Park, Brendan Gaughan, Ricky Craven, Ron Hornaday, Joey Logano David Gilliland, Ricky Carmichael and Chad Little. "The NASCAR K&N Pro Series really honed my skills as a driver and significantly impacted the success I have today. It taught me how to be a great competitor on and off the track. I cherish the memories I had racing in the K&N Pro Series and enjoy getting back to it when my schedule permits." -Joey Logano Joey Logano "The NASCAR K&N Pro Series has always been a good mix of tracks and a good mix of drivers. You have to be able to fight on the short tracks and tackle the big tracks. It's an awesome series. My Dad won championships and I came close a couple of times. I still look forward to running in the series when we're on the West Coast." -Ron Hornaday, Jr. 6 Ron Hornaday- 1997
  • 2010 Schedule- NKNPS-East 2010 K&N Pro Series East Schedule Date Site Location March 27 Greenville Pickens Speedway Greenville, SC April 3 South Boston Speedway South Boston, VA May 23* Iowa Speedway* Newton, IA June 6 Martinsville Speedway Martinsville, VA June 25 New Hampshire Motor Speedway Loudon, NH July 3 Lime Rock Park Lakeville, CT July 30 Lee USA Speedway Lee, NH August 28 Gresham Motorsports Park Jefferson, GA September 17 New Hampshire Motor Speedway Loudon, NH September 24 Dover International Speedway Dover, DE *Combination race with NASCAR Camping World Series West Tentative - Subject to Change 7
  • 2010 Schedule- NKNPS-West 2010 NASCAR K&N Pro Series West Schedule Date Site Location March 27 All American Speedway Roseville, CA April 8 Phoenix International Raceway Avondale, AZ May 23* Iowa Speedway* Newton, IA June 5 Douglas County Speedway Roseburg, OR June 19 Infineon Raceway Sonoma, CA July 3 Toyota Speedway at Irwindale Irwindale, CA July 18 Portland International Raceway Portland, OR August 7 Montana Raceway Park Kalispell, MT August 14 Colorado National Speedway Dacono, CO September 12 Miller Motorsports Park Tooele, UT October 16 All American Speedway Roseville, CA November 11 Phoenix International Raceway Avondale, AZ *Combination race with NASCAR K&N Pro Series East 8 Tentative - Subject to Change
  • Broadcast • Designated time slot Thursdays from 6-7pm to provide consistent messaging and destination viewing • Entitlement to include schedule of spots, opening/closing billboards and exposure with on-air talent • SPEED is carried by DIRECTV, Dish Network and 8 cable operators including Comcast and Time Warner More than 72 million households in the US and Canada 9
  • Broadcast Schedule Each K&N Pro Series race will be broadcast on SPEED in the designated time slot of Thursdays at 6:00pm. Broadcasts will be an hour long with on track action and driver interviews featuring well known industry on air talent. EAST WEST Event Premiere Date Event Premiere Date Greenville Pickens Speedway April 1 All American Speedway April 8 South Boston Speedway April 15 Phoenix International Raceway April 22 Iowa Speedway May 27 Iowa Speedway May 27 Martinsville Speedway June 10 Douglas County Speedway June 17 New Hampshire Motor Speedway July 1 Infineon Raceway June 24 Lime Rock Park July 8 Irwindale Speedway July 15 Lee USA Speedway August 5 Portland International Raceway July 29 Gresham Motorsports Park September 2 Montana Raceway Park August 12 New Hampshire Motor Speedway September 23 Colorado National Speedway August 19 Dover International Speedway October 7 Miller Motorsports Park September 16 All-American Speedway October 21 Phoenix International Raceway November 18 Tentative - Subject to Change Tentative - Subject to Change
  • Awareness Campaign Commitment to the NASCAR short tracks • National awareness campaign to promote local short track racing • Tagline: “This soul of NASCAR” • Media placement to gain high level of visibility throughout the season • 30-second television spots •Ad airs during NASCAR Sprint Cup Series, Nationwide Series, Camping World Truck Series and NASCAR K&N Pro Series events as well and support programming on NASCAR TV on SPEED • Radio Ads •MRN Radio- NASCAR USA, Sirius Satellite Radio- NASCAR Radio • Internet •Banner Ads
  • On-Line Support •NASCAR brought the daily content management and oversight of the local racing portion of www.nascar.com in-house in 2008 and rebranded as www.nascarhometracks.com •The website has seen tremendous growth as it continues to add content and features to meet fan interest – jumping from 3.16M hits in 2008 to 4M in 2009. •In addition, average time spent on the site is up nearly 30% from 2009 to 2010. •NASCAR Home Tracks has 3,000 fans on Facebook and 1,800 followers on Twitter •NASCAR Home Tracks have produced more than 194 videos since May that have generated more than 96,000 views. 12
  • Media Outreach • Advance PR events to promote race • News and Notes • Post-race Press Releases • www.nascarmedia.com • Hundreds of publications, radio stations and websites nationwide report on the NASCAR K&N Pro Series and its competitors. The vast exposure to all tracks and teams is a great opportunity for series growth. 13
  • NASCAR Toyota All Star Showdown • 8th Annual NASCAR Toyota All-Star Showdown- January 2011 • Toyota Speedway at Irwindale- Irwindale, CA • NASCAR’s premier invitational race for regional series teams and drivers. • Over 100 participating teams from the US, Canada and Mexico. • More than $500,000 in prize money. • Live national television coverage on SPEED • Media coverage: NASCAR.com, MRN Radio, The Sporting News, National Speed Sport News, Los Angeles Times, Los Angeles Daily News, Riverside (Calif.) Press-Enterprise, Pasadena (Calif.) Star News, Orange County (Calif.) Register. • Guaranteed starting spots for K&N Pro Series Champions and 2010 event winners • 2010 race winner: Joey Logano 14
  • NASCAR Toyota All Star Showdown 15
  • Cutting Edge Technology • SPEC Engine – Approved for use in competition August 1, 2006 – Available as a complete engine or in kit form through: • Wegner Motorsports: (920) 394-3557 – Over 400 engines in use as of February 1, 2010 • Age requirement – Minimum driving age reduced to 16 for NASCAR K&N Pro Series • Composite Body – 105” or 110” wheel base to fit former Cup and Spec Engine current Nationwide Series bodies – Bodies differentiated through graphics and grill openings – 11 different replacement panels – Available through four sources: • Eshleman Racing • Summit Racing • BSR Products • Racing Plus Composite Body 16
  • NASCAR Fan Base Demographics NASCAR is gender neutral, a fit for the entire family. Gender NASCAR Fans Male 60% Female 40% NASCAR fans are just as likely as the U.S. population to be 18-34 and 18-44. Age Composition U.S Pop NASCAR Fans Index 18-24 12% 11% 92 25-34 19% 19% 100 35-44 17% 19% 112 45-54 22% 24% 109 55-64 12% 12% 100 65+ 18% 15% 83 18-34 31% 30% 97 18-44 48% 49% 102 NASCAR fans are middle class and just as affluent as the U.S. population. Income U.S Pop NASCAR Fans Index Under $30,000 31% 31% 100 $30,000-$50,000 20% 21% 105 $50,000-$70,000 16% 17% 106 $70,000-$100,000 15% 15% 100 $100,000+ 18% 16% 89 17 $50,000+ 49% 48% 98
  • NASCAR Fan Base Demographics (continued) NASCAR is a sport the whole family can enjoy. Children U.S Pop NASCAR Fans Index Kids <18 at home 42% 43% 102 1 out of 5 NASCAR fans is a minority. U.S. Population Minorities Percent Change 2003 2007 Member of a minority 19.6% 20.5% +5% group^ Hispanic 8.3% 9.0% +8% African-American 8.2% 8.2% 0% ^ indicates results based on “all NASCAR fans” minus “all white non-Hispanics” 18
  • Insert Team Info Here