Army Multi-Cultural Initiative                      Revolution Racing                      • NASCAR’s Drive for Diversity ...
K&N Pro Series East   RYANGIFFORD            DARRELLWALLACE                                                    10 Races   ...
Whelen All-American SeriesMEGANREITENOUR               KATIEHAGAR                JASONROMERO                              ...
Youth Racing Program4 Legends Cars3 Bandoleros  • Competing during the    summer in the Carolinas   7x$5,000 = $35,000
Army Mobile Marketing TourPromotion, educational outreach, recruiter, datacapture, interactive and motorsports simulation ...
The LongshotVirtual iRacing simulator toreality driver search anddevelopment program (theLongshot)Includes winner’s 2011Wh...
Social Media Footprintwww.D4D.tvwww.revolutionracing.netwww.facebook.com/fuelingdreamswww.facebook.com/revolutionracingwww...
Car Art
Crew and Driver Uniforms
Entitlements–   Primary sponsor of ALL (10) Revolution Racing          –   In-Market and At-Track Promotions    cars and t...
MenuIndividual Assets                          U.S. Army Total PackageProperty                         CostK&N Pro Series ...
Army shall have first right of refusal on sponsorship for any of the 2010 Revolution Racing drivers should theyprogress wi...
Army multi cultural
Upcoming SlideShare
Loading in …5
×

Army multi cultural

209 views
150 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
209
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Army multi cultural

  1. 1. Army Multi-Cultural Initiative Revolution Racing • NASCAR’s Drive for Diversity Program • K&N Pro Series East • Whelen All-American • Youth Racing ProgramThe Longshot Mobile Marketing• Simulator to reality driver • Info/Recruiting Station search • Show Car• Millennial appeal • Panel Discussions• Social Media • Education/Awareness• Economically accessible • iRacing Simulator • Data Capture
  2. 2. K&N Pro Series East RYANGIFFORD DARRELLWALLACE 10 Races • 3/27 Greenville Pickens, SC • 4/3 South Boston, VA • 5/23 Iowa, IA • 6/6 Martinsville, VA AGE: 20 AGE: 16 • 6/25 New Hampshire, NHHOME: Winchester, Tenn. HOME: Mobile, Ala. • 7/3 Lime Rock, CT SERGIOPENA MACKENABELL • 7/30 Lee, CT • 8/28 Gresham, GA • 9/17 New Hampshire • 9/24 Dover 4x$750,000 = $3,000,000 AGE: 16 AGE: 19 HOME: Catharpin, Va HOME: Carson City, Nev.
  3. 3. Whelen All-American SeriesMEGANREITENOUR KATIEHAGAR JASONROMERO 4 Tracks (41 Events) • Greenville-Pickens, S.C. • 9 Races • Hickory, N.C. AGE: 18 AGE: 23 AGE: 25 • 7 Races HOME: Damariscotta, MaineHOME: Miamisburg,Ohio HOME: Cameron Park, Calif. • Tri-County, N.C.MICHAELCHERRY JESSICABRUNELLI REBECCAKASTEN • 18 Races • Carraway, N.C. • 7 Races 6x$100,000 = AGE: 20 AGE: 17 AGE: 19 $600,000 HOME: Valrico, Fla. HOME: Hayward, Calif. HOME: Mequon, Wisc.
  4. 4. Youth Racing Program4 Legends Cars3 Bandoleros • Competing during the summer in the Carolinas 7x$5,000 = $35,000
  5. 5. Army Mobile Marketing TourPromotion, educational outreach, recruiter, datacapture, interactive and motorsports simulation 34 Dates • 4 HBCU (NASCAR College Tour) • 10 K&N Pro Series races • 10 Whelen All-American races • 10 Army East Coast events $350,000
  6. 6. The LongshotVirtual iRacing simulator toreality driver search anddevelopment program (theLongshot)Includes winner’s 2011Whelen All-American Seriesride plus driver livingexpenses $250,000
  7. 7. Social Media Footprintwww.D4D.tvwww.revolutionracing.netwww.facebook.com/fuelingdreamswww.facebook.com/revolutionracingwww.twitter.com/drive4diversitywww.twitter.com/revolutionracinwww.youtube.com/revorace1
  8. 8. Car Art
  9. 9. Crew and Driver Uniforms
  10. 10. Entitlements– Primary sponsor of ALL (10) Revolution Racing – In-Market and At-Track Promotions cars and teams in 2010. • A minimum of 10 at-track promotions in the four– Primary sponsor of ALL (10) D4D driver suits Whelen All-American Series markets we run • A minimum of 10 at-track promotions in select– Primary sponsor of ALL (7) youth racing teams K&N Pro Series East markets we run– Primary sponsor of Revolution Racing Show Car • Inclusion in NASCAR College (HBCU) Tour– Branding on Revolution Racing haulers, pit boxes • CIAA Tournament – Charlotte, NC and equipment • Ten (10) Army East Coast events - TBD– A strong multicultural message for your brand. • Hospitality for recruits, prospects and personnel– Official sponsor of The Longshot driver search • Recruiting/Info Booth competition: • Show car • Branding on social media site • Driver meet & greets • Custom in-simulator car graphics • Promotional Items • Branding at the Revolution Racing Technology & • Participation in panel discussion Training Center • Data capture • March 2 Success exclusive races and challenges – Access to race shop for corporate initiatives.– Sponsor Listing, logo and link on www.d4d.tv – Use of drivers’ names and likeness– Sponsor Listing, logo and link on – Use of Drive for Diversity and Revolution www.revolutionracing.net Racing designation and marks– Custom Army profile on www.d4d.tv – Weekly social media webisodes, press release,– Custom Revolution Racing/Army background on photos and blogs @RevolutionRacing Twitter page. – Initial sponsor welcome – Press Release,– Signage at Race Shop Websites, Facebook and Twitter
  11. 11. MenuIndividual Assets U.S. Army Total PackageProperty CostK&N Pro Series East $3,000,000 $2,500,000Whelen All-American Series $600,000Youth Racing $35,000Mobile Marketing $350,000The Longshot $250,000 Total $4,235,000
  12. 12. Army shall have first right of refusal on sponsorship for any of the 2010 Revolution Racing drivers should theyprogress with Revolution Racing to the NASCAR Camping World Truck or NASCAR Nationwide Series in 2011. 13

×